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Home equity access: How Finance of America bolsters the market with home equity products

Housing Wire

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. HousingWire: How did you get into Finance of America and the industry?

Equity 370
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Reverse mortgage alums secure financing for alternative equity-tapping product

Housing Wire

Cornerstone Financing , a venture co-founded by former Reverse Mortgage Funding (RMF) CEO Craig Corn, has secured $285 million in financing through global investment firms Aquiline Capital Partners LP and Nomura. The product operates similarly to a shared equity investment. 31 of that year. 31 of that year.

Equity 369
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Finance of America reports Q4 loss, full-year profit for 2024

Housing Wire

Reverse mortgage leader Finance of America (FOA) recorded a quarter-over-quarter loss in the fourth quarter of 2024, but still notched a full-year profit. Finance of America is making home equity a mainstream component of retirement planning and we remain confident in our strategic direction and the long-term value of the business.

Finance 394
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 356
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Rocket-Redfin deal sparks uncertainty over Bay Equity’s future

Housing Wire

billion deal to acquire digital real estate brokerage firm Redfin , industry observers are still trying to understand the future of one key asset: Bay Equity Home Loans. While the companies remain quiet on their plans, some Bay Equity employees arent waiting for answerstheyre already looking for new jobs. billion in 2022, $4.2

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FOA lowers rate, expands HomeSafe Second reverse mortgage into new states

Housing Wire

Reverse mortgage industry leader Finance of America (FOA) announced updates on Thursday to the interest rate for HomeSafe Second, its proprietary second-lien reverse mortgage product. FOA President Kristen Sieffert said the product allows the company to address gaps in the existing HELOC and traditional home equity loan market.

Mortgages 434
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Reverse mortgage industry descends on California for first NRMLA event of 2025

Housing Wire

Reverse mortgage professionals are preparing to travel to Irvine, California, for the industrys first event of the year, hosted by the National Reverse Mortgage Lenders Association (NRMLA). But NRMLAs board will also aim to look even further ahead by engaging members on-site about the potential dynamics of the industry beyond that scope.