Sat.Mar 04, 2023 - Fri.Mar 10, 2023

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Gary Keller’s 6 steps for doing more in today’s market

Inman

In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this year.

Marketing 174
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2 Things Sellers Need To Know This Spring

Keeping Current Matters

A lot has changed over the past year, and you might be wondering what’s in store for the spring housing market.

Marketing 241
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Zillow Says Bottom is Near

BubbleInfo

We know that the perception is more important than the reality, especially for potential sellers.

Marketing 105
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What You Say Matters: How to Talk To Buyers and Sellers in Today’s Market

Broke Agent Media

What you say to consumers matters more than ever. There’s a lot of volatility in the housing market right now. We’ve seen the 10-Year Treasury Yield go up and down by a full point on either end of the spectrum. We’re seeing interest rates near 7% again. And we’re seeing inventory decline. So with all of this uncertainty, how can you present to clients with empathy?

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Selling Your Home in a Balanced Market

Windemere Selling

Your local market conditions dictate the real estate climate around you. Where things are on the buyer’s/seller’s market spectrum will impact how you and your Windermere real estate agent approach selling your home. As a part of this process, it’s important to understand the different types of markets and how their conditions play into accurately pricing your home.

Marketing 105
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Agents, buyer’s financing denied? Here’s what to do.

Real Trends

Agents, stop letting your deals die. Stop giving up so easily. Deals go sideways for many reasons, so there are many solutions to solving these issues. Use this guide to get your transactions back to the closing table and don’t give up. What do you do when your buyer’s financing is denied? Whether it’s your buyer or the buyer on your listing, there are solutions you can turn to.

More Trending

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Essential Things to Know About Credit Scoring

Realty Biz

Do you plan on buying your first house? If so, understanding your credit scores are essential. When you are applying for a loan, your credit score is all-important. FICO and VantageScore commonly use a range of 300 to 850, but what is a good credit score? Understanding what a good credit score is when you are a potential first-time buyer is vital. Let's examine the key considerations to know about credit scoring.

Mortgages 116
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Working with iBuyers can mean easy money for agents

Real Estate News

The commissions are lower, but so is the effort. Representing a client in an iBuyer transaction takes less time and can supplement an agent's business.

Agents 101
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A Guide to Selling Rental Property in Another State

CT Homes

Investing and owning rental properties can be a lucrative route to success within the real estate market. Whether someone wants a vacation home away or wants to take advantage of the steady revenue stream coming from renters, there are dozens of ways a rental property pays for itself. Depending on where you’re based, it’s very possible that your rental properties are out of state, and at some point in your real estate journey you may explore selling that out of state rental property.

Agents 84
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The housing market is 6.5 million units short: Realtor.com

Housing Wire

It is no secret that the housing market is suffering from an ongoing inventory drought. Existing housing inventory fell by 11,021 homes week over week for the week ending March 6, according to data from Altos Research. While many are hoping new build inventory can at least slightly ameliorate this situation, an analysis from Realtor.com , published on Wednesday, says otherwise.

Marketing 458
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Is It Really Better To Rent Than To Own a Home Right Now?

Keeping Current Matters

You may have seen reports in the news recently saying it’s better to rent right now than it is to own your home. But before you let that impact your decisions, you should understand what these claims are based on.

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Egypt Sherrod is married to real estate. But that’s only half her story

Inman

Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023.

Brokerage 167
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Facebook Marketing Strategies: Types of Social Media Ads to Use on the Platform

Realty Biz

As one of the biggest and arguably most influential social media platforms today, Facebook Marketing represents a major avenue for building brand awareness. This, of course, is why it’s the first stop for just about any marketer looking to grow their own company’s reach. If you’re running a social media marketing campaign, it simply must include content created specifically for Facebook; there’s simply no getting around that fact.

Marketing 145
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Housing Market Tracker: Inventory drops by 11,000

Housing Wire

The housing market faced some serious obstacles last week as the 10-year yield broke over 4%, mortgage rates rose to over 7%, purchase apps fell again and we are still trying to find the elusive seasonal bottom for housing inventory. Here is a quick rundown of the last week: Purchase application data was down 6% weekly. Weekly inventory fell much more than the previous two weeks, down 11,021; new listing growth had its lowest weekly calendar print for this previous week.

Mortgages 455
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Could a Multigenerational Home Be the Right Fit for You?

Keeping Current Matters

During the pandemic, many of us reexamined the meaning of home for ourselves and our loved ones.

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There are 1.25 million fewer million-dollar homes in America in 2023

Inman

The share of $1 million homes in the U.S. dropped from a high of 8.6 percent in June 2022 to approximately 7 percent in January, due in part to higher mortgage rates that have cut into homebuyer purchasing power.

Mortgages 165
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Remodelers’ Average Net Profits are Down, NAHB Study Shows

Eye on Housing

Residential remodeling companies, just like any other private enterprise in a capitalist economy, exist to satisfy the demand of consumers for specific products or services in exchange for a rate of profit commensurate with the risk taken. Companies control when they enter or exit the industry, but their financial performance is intrinsically linked to external factors, such as the number.

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Fannie Mae rumored to be looking at forgoing title insurance

Housing Wire

The title insurance industry is often bemoaned for being antiquated and making minimal changes, but that has not been the case for the past 12 months. Nearly a year after announcing that it would begin accepting attorney opinion letters (AOLs) in lieu of title insurance in limited circumstances, Fannie Mae is yet again making waves in the title insurance industry.

Title 418
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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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4 Tips for Making Your Best Offer on a Home

Keeping Current Matters

Are you planning to buy a home this spring?

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AI will upend content marketing. 4 ways to stay ahead of the curve

Inman

Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines.

Marketing 162
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Cost of Constructing a Home in 2022

Eye on Housing

The NAHB recently published its latest Cost of Construction Survey. Results show that 60.8% of the average home sale price consisted of construction costs, essentially unchanged from the 61.1% posted in 2019. Since the inception of this series in 1998, this was the fourth time construction costs represent over 60% of the total price of the home (2013: 61.

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Single-family construction is shifting away from large urban areas

Housing Wire

As the housing market cooled further during the fourth quarter of 2022, homebuilders also continued to pull back on single-family construction. In Q4 2022, the year over year growth rate for single family construction fell across all geographic areas, according to the National Association of Home Builder’s (NAHB) Home Builder’s Geography Index published Tuesday.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Building strong personal and professional relationships with clients is a critical success factor. Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. The most effective way to accomplish this is through direct hyper-personalized touchpoints.

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Demand for homes continues to outpace inventory

Real Trends

If I told you more homes this week went into contract than last year at this same time, would that surprise you? How can that be? Well these are both supply-constrained markets. So while overall demand is much lower this year, there are still fewer homes on the market than we have demand for. And inventory fell again this week. This is not a story of too much demand Two of three home price leading indicators are down year over year.

Sales 119
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How bedroom design can deliver big ROI for your sellers

Inman

Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore.

Design 158
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Single-Family Market Share Continues to Shift from Large Population Centers

Eye on Housing

While nationwide single-family housing starts have slowed in the past year, the largest drop on a percentage basis is occurring in the densest counties, due to high housing costs. Meanwhile, multifamily growth was robust throughout much of the nation at the end of 2022, with the notable exception in high-density markets, according to the latest findings from the National Association.

Marketing 119
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Guaranty Home Mortgage opens new retail branches in Tennessee

Housing Wire

Guaranty Home Mortgage Corporation (GHMC) on Monday announced its expansion with three new licensed retail branches in Tennessee. The new branches are located in Brentwood, Lebanon and Chattanooga. GHMC originates and purchases loans through multiple channels. The expansion is part of the company’s strategy to grow its presence and focus on residential mortgage lending.

Mortgages 415
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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. The secret to having a successful digital sales program is to have a structured Corporate Digital Selling Initiative that is centered around these four pillars: 1.

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John Teakell Joins Haute Lawyer Network

Realty Biz

The Haute Lawyer Network, well known for its exclusive and luxurious lifestyle publication, Haute Living, is privileged to present Mr. John Teakell as a member and expert in his field. Haute Lawyer offers a prominent collective of leading attorneys. The invitation-only network features only two lawyers per market. This partnership allows Haute Lawyer to connect its affluent readers with industry-leading attorneys in their area.

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Corcoran breaks into Europe with forthcoming Italian affiliate

Inman

The firm, previously known as Immobiliare Magri, will officially launch as Corcoran Magri Properties sometime in the next several weeks led by Maddalena Magri, the brokerage exclusively told Inman.

Brokerage 158
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Rent Control is Spreading, But its Side Effects Could, Too

Propmodo

The idea of rent control may be making more headlines lately, but it’s far from a new idea. The history of rent control in America dates to World War I, where, between 1919 and 1924, several cities and states adopted the policies. Rent control was also widespread during the Great Depression and World War II-era housing shortages, though not all states adopted it.

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Former LO sues Celebrity over unpaid salaries in class-action lawsuit

Housing Wire

Illinois-based mortgage lender Celebrity Home Loans and its parent company Celebrity Financial, Inc. are the target of a class-action-seeking lawsuit. A former employee is suing the companies, alleging they “abruptly terminated hundreds of its employees” without giving legally required 60-day advance notice as required by the Worker Adjustment and Retraining Notification Act ( WARN Act ).

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.