Mon.Mar 20, 2023

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Opinion: Stop speaking mortgage to your clients

Housing Wire

Imagine if you can: It is Friday. You are out to dinner. You have looked forward to this night out since Monday. The hostess greets you with the following: “Good evening. I need to let you know that some of our BOH are absent. We 86’d a third of the menu in order to not mispack anything. To reduce the number of one-stars, all of our dishes will be served SOS.

Mortgages 384
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Industry Decoded: The answer to brokerage growth? It’s no longer 'add agents'

Real Estate News

Realtor membership went up a stunning 60% over the past decade, but declines are coming. It's time to talk about how to support the agents who stick around.

Agents 272
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LendingPad integrates with mortgage marketing provider Aduvo

Housing Wire

Cloud-based loan origination system LendingPad has integrated with Aduvo, which provides mortgage marketing automation solutions. “In planning for the launch of Aduvo, our team knew that a partnership with LendingPad would be a strategic move for our company,” said Aduvo founder Josh Bopp in a prepared statement. Users can choose to sign up with Aduvo, and in turn, use its solutions to automate manual communications, like loan status alert emails or text messages, marketing messages , and lead n

Mortgages 370
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Kamini Lane takes on top role at Coldwell Banker

Real Estate News

Lane, previously brokerage president of Sotheby's Realty, steps into the role vacated by Ryan Gorman in December.

Brokerage 276
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Flagstar acquires $38B in assets, assumes $34B deposits from Signature

Housing Wire

Flagstar Bank , a top-20 U.S. mortgage lender owned by New York Community Bancorp, announced on Sunday that it has assumed most deposits and acquired certain assets, business lines and liabilities of Signature Bridge Bank, N.A. from the Federal Deposit Insurance Corporation (FDIC). Signature Bank, a New York-based large multifamily lender that disastrously bet big on crypto , collapsed last week after lacking liquidity amid a deposit run.

Banks 370
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Smaller homes in demand as affordability stymies buyers

Real Estate News

Zillow research found that homes with the smallest footprints have seen a higher rate of price growth and an annual decline in inventory.

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What’s Ahead for Home Prices in 2023

Keeping Current Matters

Over the past year, home prices have been a widely debated topic.

Marketing 232
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Frontwave integrates the Black Knight digital ecosystem

Housing Wire

Black Knight, Inc. on Monday announced that Frontwave Credit Union will now implement Empower, Black Knight’s cloud-based loan origination system, and its integrated solutions, for the expansion of its mortgage lending operations. The integration with Black Knight’s digital ecosystem will give Frontwave access to technology, data and analytics solutions.

Lending 364
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Kamini Lane named president and CEO of Coldwell Banker Realty

Inman

Lane's appointment comes after M. Ryan Gorman's abrupt ouster as CEO in December. The brand also announced that Liz Gehringer would take on an expanded role as president and CEO of Anywhere Franchise Brands, the company exclusively told Inman.

Branding 153
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List of Failed Banks in the United States

Marco Santarelli

In this blog post, we will be reviewing the list of failed banks in the United States. It's never good news when we hear about a bank failure , and unfortunately, there have been quite a few in the United States over the years. From Washington Mutual and IndyMac in 2008 to Guaranty Bank and First NBC Bank in 2017, these failures can have a big impact on customers, employees, and the economy as a whole.

Banks 139
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Fill your pipeline with this AI tool

Inman

Recently, LocalizeOS CEO Omer Granot sat down with Inman’s tech columnist Craig Rowe to demonstrate how the hunter AI solution helps agents, teams, and brokerages achieve more.

Brokerage 148
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How Will Google's Expansion to Local Ads Help Real Estate Agents

Realty Biz

Google Local Ads For Business Google’s Local Services Ads have been instrumental in helping marketers target local demographics. Now, with its recent expansion , real estate agents can win big by capitalizing on the tool’s broader and more diverse toolset. Here’s what you should know about how Google’s expansion to Local Ads will help you market your real estate agency.

Agents 124
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5 inspiring home staging trends for spring

Inman

Rather than viewing it as an obligation, staging should be seen as an opportunity to be your most creative, inspired, and visionary self as you help your sellers wow potential buyers.

Staging 148
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How to Master Green Screen Videos

Broke Agent Media

Why should you use green screen mode to create content? Because it’s hard to stand out on social media. And right now, green screen videos are one of the best types of content for increasing engagement. In BAM’s ebook, Mastering the Green Screen: Tips and Tricks for Creating Amazing Videos , we dive into how to use green screen mode with confidence, so you can create amazing videos that captivate your audience.

Agents 98
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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The tug-of-war between millennials and boomers heats up this spring

Inman

Five real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed in the short and long term.

Mortgages 148
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Common HOA Rules: How to Find Them and What to Know

Maximum Exposure Real Estate

What You Should Know About Homeowners Association Rules If you are shopping for a home right now or are planning on doing so shortly, you are going to encounter homeowners associations (HOAs). In all homeowner’s associations that are rules that must be followed. HOA’s are management organizations that define and enforce rules governing condominium and […] The post Common HOA Rules: How to Find Them and What to Know appeared first on Maximum Real Estate Exposure.

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Collabra launches ‘Credit Karma for real estate’ social media tool

Inman

"SphereBuilder" is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said.

Design 148
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Townhouses vs. Condos: What Are The Differences

Maximum Exposure Real Estate

Comparing a Townhouse to a Condominium Do you know the difference between a condo and a townhouse? If you are shaking your head, no, you’re not alone. Working as a real estate agent for thirty-seven years, many clients have asked how a townhouse differs from a condo. The condo vs. townhouse topic is confusing, even […] The post Townhouses vs.

Agents 98
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Credit Suisse acquired by rival UBS in biggest bank merger since 2008

Inman

The acquisition by UBS, one of the largest real estate asset managers in the world, is intended to help contain the crisis of confidence spreading across international financial markets.

Banks 148
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Top 10 Markets for Buyers and Sellers

Broke Agent Media

BAM Key Details: Realtor.com’s data team pulled data to analyze the best metro areas for buyers and sellers in today’s market. The top 10 markets for buyers all experienced an increase in active listings year-over-year. The top 10 markets for sellers have all seen an increase in price per square foot year-over-year. Who doesn’t love a good top 10 list to start the week?

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Generate leads 24/7: How to build your website with your expertise

Inman

When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf.

Marketing 147
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A Simple Framework To Maximize Your Multichannel Marketing Campaign

Lab Coat Agents

In today’s world, there are more ways than ever to connect with customers. Phone calls, emails, social media posts, traditional print, text messages , push notifications and handwritten notes a dizzying array of options for outreach. With so many options, many of us just choose the easiest approach: email. However, with the average office worker receiving 96 emails per day, according to the Radicati group , a technology market research firm,a strong multi-channel strategy may be required t

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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Flagstar Bank takes over Signature Bank’s retail branches

Inman

The $2.7 billion deal does not include about $4 billion in crypto-related deposits held by the former Signature Bank's digital-assets banking business, according to the Federal Deposit Insurance Corp.

Banks 147
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6 Unique Ways You Can Use Artificial Turf For Home Interior Decor

Realty Biz

Artificial turf is for more than just covering up unsightly patches of lawn. More and more homeowners are using this versatile material to create unique and stylish home interiors. From artificial grass wall coverings to indoor putting greens, there are endless possibilities for using fake grass to decorate your home. Keep reading to learn about six unique ways to use artificial turf for interior home décor.

Design 96
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Long & Foster co-founder P. Wesley ‘Wes’ Foster Jr., dies at 89

Inman

The brokerage Foster co-founded with Hank Long became known as a giant independent firm across the Mid-Atlantic region, and a pioneer of the "one-stop-shop" brokerage model.

Brokerage 148
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Redfin Reports First Annual Drop in Home Prices Since 2012

Broke Agent Media

BAM Key Details: A new Redfin report highlights the first annual drop in home prices since 2012. Pandemic boomtowns San Jose and Austin are seeing home prices decline 12 times faster than the national average. A new Redfin report for February 2023 shows the first annual drop in home prices since 2012. The U.S. median home price fell 1.2% last month.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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QUIZ: Who’s your perfect client?

Inman

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected.

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Households Priced Out by Higher Interest Rates

Eye on Housing

New NAHB 2023 Priced-Out Estimates show that 96.5 million households are not able to afford a median priced new home, and that additional 140,436 households would be priced out of the new home market if the price goes up by $1,000. This post presents details regarding how interest rates affect the number of households that could be priced out of.

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Guild’s McGarry will hand CEO reins to Terry Schmidt, her 1st hire

Inman

Terry Schmidt was Mary Ann McGarry's first hire at Guild in 1985, and the two led a 2007 management buyout of the company from founder Martin Gleich.

Mortgages 148
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Collabra Tech launches new digital marketing platform

Real Trends

Collabra Technology today introduced SphereBuilder , a comprehensive digital marketing platform that provides real estate professionals with data-driven insights, analytics, content and tools to build their digital sphere of influence in a world where effective digital marketing has become an essential element for the successful agent. Credit Karma for real estate agents’ online presence Patterned after the popular consumer application Credit Karma, real estate professionals start their SphereBu

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.