Easy Agent Pro
AUGUST 8, 2022
Real estate geo farming is a technique used by agents to help target leads in specific areas and regions. Also referred to as geographic farming, geo-retargeting, or simply farming, the tactic helps to set up specific parameters to target buyers and sellers in a set area. Let’s look into some of the benefits of real estate geo farming and how to incorporate it as an agent. .
Housing Wire
AUGUST 8, 2022
In a recent survey by the National Association of Realtors , floor plans ranked as the third most desired listing feature for homebuyers, after photos and detailed listing information. But floor plans are a relative rarity on multiple listings services: only 10-15% home listings in the U.S. have floor plans. CubiCasa , a real estate software company based in Finland, launched a new product to enable homeowners to generate floor plans at no cost through their app.
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Keeping Current Matters
AUGUST 8, 2022
When the pandemic hit in 2020, many experts thought the housing market would crash.
Housing Wire
AUGUST 8, 2022
Ginnie Mae , which guarantees loans to veterans and Federal Housing Administration borrowers, is changing its attitude toward credit unions. In a change to its capital requirements, which set minimum standards for its issuers, Ginnie Mae will treat credit unions more like banks. Representatives for credit unions have sought the change since July 2021, when Ginnie Mae announced new proposed capital requirements.
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Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.
The American Genius for Real Estate
AUGUST 8, 2022
Is Opendoor and Zillow's simple team up worth any of the hype or critique it's getting? Let's examine the partnership. The post Should you even care about the Zillow and Opendoor team up? appeared first on The American Genius Real Estate.
Housing Wire
AUGUST 8, 2022
Mortgage rates trended down in July from their peak above 6% in June, but that wasn’t enough to spur mortgage lending activity. Rate lock volume in July fell 14.4% from June , marking four straight months of decline, according to Black Knight ‘s originations market monitor report. The decline was led by 16.9% drop in rate/term refinance locks, which are down 93.6% since last year.
Residential Realty Today brings together the best content for real estate professionals from the widest variety of industry thought leaders.
Housing Wire
AUGUST 8, 2022
Non-QM lenders have been going through a turbulent time in the past few months. HousingWire recently spoke with John Jeanmonod, Regional Vice President of Sales at Angel Oak, about non-QM lending and the outlook for the second half of 2022. HousingWire: Given the recent news about a few non-QM lenders shutting down, some loan officers might be hesitant about working with non-QM.
App Folio
AUGUST 8, 2022
Managing rental properties is no easy task. Besides the financial responsibilities and legal due diligence required of property managers, the.
Housing Wire
AUGUST 8, 2022
Please introduce us to the brave 17% of consumers who think now is a good time to buy a home. Fannie Mae’s Home Purchase Sentiment Index fell two points in July to 62.8, its lowest reading since 2011. Year over year the index is down 13 points. Overall, just 17% of respondents said it was a good time to buy a home in July, down from 20% a month prior, but 76% said it was a bad time to buy, up from 75% in June.
Toronto Realty Blog
AUGUST 8, 2022
TorontoRealtyBlog. At one point during the last week of July, a colleague of mine was passing by my office and said, “You headin’ outta here for the long weekend?” Wow. After eighteen years, I thought he knew me better than that… “I’ll be here during the long weekend,” I explained. “I love long weekends in the city!
Speaker: Abdi Ali, Sr. Lease Accounting Consultant
Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.
Housing Wire
AUGUST 8, 2022
Cenlar FSB , the nation’s second-largest mortgage servicer and largest sub-servicer, has installed new leadership following the retirement of its president, CEO and chairman Greg Tornquist. Tornquist served the company for 35 years and became CEO in 2008. Dave Applegate, a board member since 2020, has been named the company’s chairman. Chief Operating Officer Rob Lux was named co-CEO for operations, technology, business development, client management, human resources, and legal.
Eye on Housing
AUGUST 8, 2022
The construction labor market is cooling off as economic activity slows in response to tighter monetary policy per the latest job openings data. Given the Fed’s dual mandate of fighting inflation and maintaining maximum employment, macro price and jobs data are key to informing the Fed’s future policy moves. Inflation remains near a 40-year high and payroll employment growth is.
Realty Biz
AUGUST 8, 2022
When an attorney for real estate represents a seller, they could be involved in drafting contracts, negotiating terms, reviewing documents, as well as offering advice, and dealing with problems. If you are selling your home, hiring a lawyer for real estate could be a valuable decision, even if it isn’t required in your state. Lots of folks wonder what a real estate attorney does for buyers and sellers.
Fancy Pants Homes
AUGUST 8, 2022
The race for the most expensive house in the prime San Diego neighborhood of La Jolla is getting pretty tight. While a newly built, ultra-contemporary gem known as the Ora House hit the market back in May with a whopping $32.5 million price tag, La Jolla’s iconic Foxhill Estate is still a top contender. The massive 32-acre estate, which happens to be La Jolla’s largest contiguous residential property, has recently seen a price reduction, going from $55 million to $49 million.
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In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.
Real Trends
AUGUST 8, 2022
You helped stage the home, you organized an impeccable open house, and you set an accurate listing price after completing a thorough comparative market analysis — but the house isn’t getting much interest. The problem is likely that the price is too high, which means it’s time to discuss reducing the price with your clients. This can be a tricky negotiation.
BubbleInfo
AUGUST 8, 2022
Inventory tends to be seasonal in nature, so we’ve probably seen the peak for 2022. We’ve probably seen the peak number of pendings for this year too! Today, there are only 151 homes in escrow, and in July we had 152 sales. It’s feasible that we will have fewer than 100 NSDCC sales in a […].
Realty Biz
AUGUST 8, 2022
ERA Central Realty Group announced today that in-house graphic artist Suzi Kelly has been chosen as the official graphic designer for the United States Marine Corps Toys for Tots Program 75th Anniversary. Kelly was awarded the prestigious appointment based on her logo design, which will be used on collection boxes and marketing collateral for the Toys for Tots 75th Anniversary celebration.
Real Trends
AUGUST 8, 2022
Power-buying firm Ribbon has laid off 136 employees, according to a late-July company-wide announcement. Ribbon employees were informed of the layoffs during an “All Hands” employee meeting on July 28. An hour after the meeting employees received an email informing them of their future with the firm. According to a prepared statement from the firm’s CEO Shaival Shah read during the meeting, the layoffs came after the firm reduced all “unnecessary non-salary expenses.”. “ As a leadership team, we
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As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.
Realty Biz
AUGUST 8, 2022
Galileo was inside the Pisa cathedral in Tuscany, Italy in the early 17 th century when he observed the regular back and forth movement of a lamp hanging from the ceiling. Watching the swinging, he noticed the movement was constant and predictable, ultimately leading to his law of the pendulum. That constant swinging back and forth between opposite extremes describes today’s real estate market.
Real Trends
AUGUST 8, 2022
Agents are wary, yet optimistic, that the market will be flat for the rest of 2023, according to agents surveyed in the third quarter RealTrends AgentPulse. However, they are intent on increasing their marketing and making adjustments to thrive. According to the survey, agents are overwhelming spending more time talking to their sphere of influence and using social media to reach sellers, something they had been lax about during the market boom.
Realty Biz
AUGUST 8, 2022
Having endured weeks of rising borrowing costs, home buyers in the U.S. have gotten a “second chance” to lock in a lower interest rate. Last week, the popular 30-year fixed-rate mortgage fell below 5% for the first time in months, according to a report by Freddie Mac. Rates had been hovering above 5% for a good couple of months, even going as high as 6% at one point, before slipping lower again by the end of this week.
Sotheby's International Real Estate
AUGUST 8, 2022
From an architectural masterpiece in Greece to a historic Victorian home in South Carolina, these are this month’s four featured notable properties for sale over $2 million. Cyclades, Greece. Despina Laou | Greece Sotheby’s International Realty . A perfect fusion of style and functionality, the curved architectural design of Cronus is a modernist masterpiece, enjoying magnificent sea and mountain views across the island of Antiparos in the very heart of the Aegean sea.
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Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.
Realty Biz
AUGUST 8, 2022
The LGBTQ+ Real Estate Alliance will hold Experience: The Alliance, its first national in-person conference on September 28-30 at Resort World Las Vegas. Television star Carson Kressley will host the event that will provide real estate insight, business and networking opportunities with some of the most influential leaders in the industry and LGBTQ+ community.
Mashvisor
AUGUST 8, 2022
If you’ve been asking yourself the same question, “how much rent can I get for my house?” stop right there—we’ll show you how to calculate it.
Redfin
AUGUST 8, 2022
Located in the Mountain West region of the United States, Utah is well known for its national parks, the Great Salt Lake, Sundance Film Festival, and access to world-class skiing. Around 3 million people call this state home. If you want to become a Utah resident but don’t know what cities to consider, take a look at this list. We compiled the 10 fastest-growing cities in Utah that saw the most significant population increase over 5 years, from 2017 to 2021.
BubbleInfo
AUGUST 8, 2022
It doesn’t do any good to lower your price if there are no buyers. Sellers of superior homes should wait it out and take their chances later… because the next selling season is right around the corner.
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Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.
Yardi Marketing
AUGUST 8, 2022
We’re excited to celebrate a recent win for Towne Properties , a Yardi and REACH by RentCafe client. In June, it was announced that two of Towne’s redesigned property websites received Hermes Creative Gold Awards in the Electronic Media / Social Media / Interactive Media category. Both websites were built on our RentCafe platform and supported by our REACH by RentCafe digital marketing agency.
Properties Online
AUGUST 8, 2022
Staying up-to-date on the latest real estate marketing trends can help you thrive this year. Make sure you’re using the following 2022 trends to your advantage, so you can give your real estate business a boost. Inbound Leads Content marketing can provide you with inbound leads that bring more home buyers and sellers your way. With high-quality… Read More » 4 Ways to Move the Real Estate Marketing Needle Higher.
Housing Wire
AUGUST 8, 2022
Critics argue that prospective homebuyers should pay real estate agents directly out of pocket — as opposed to the more common practice of the listing broker paying the buyer broker’s compensation. What those critics fail to account for are negative effects this would have on fair housing in America. This push toward “decoupling commissions” is a movement built on assumptions that have been dispelled — once again — by a recent, nationwide study that demonstrates the harmful effects this proposed
Redfin
AUGUST 8, 2022
Best known as the “Tar Heel State,” North Carolina is home to wonderful universities, great beaches, and stunning mountain ranges. With nearly 10 million residents, there are many reasons why people choose to call this state home. If you want to move to North Carolina but don’t know what cities to consider, keep reading. We put together a list of the 10 fastest-growing cities in North Carolina that saw the greatest population increase over a 5-year span from 2017 to 2021.
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