What went wrong at Redfin?
Housing Wire
MARCH 18, 2025
Glenn Kelman seemed unusually down. The Redfin CEOs playful demeanor and quotable banter was notably absent on the companys fourth-quarter 2024 earnings call at the end of February. There could have been many innocuous reasons for sounding a bit deflated not enough sleep or a bad day at work. But in light of Redfins blockbuster sale to Rocket Mortgage that was announced less than two weeks later, hindsight dictates that Kelman may have known that the end of independence was coming for the compa
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