Mon.May 02, 2022

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5 Social Media Ideas for Real Estate Marketing

Realty Biz

In a 2015 study, 81% of millennials ages 25–34, 80% of millennials ages 18–24, and 78% of Generation Xers said that they found their home on a mobile device. A mobile presence is integral for any business, especially real estate companies. Realtors can always leverage mobile marketing through SMS, optimized websites, and mobile apps. With these, you can target and engage the audience more efficiently than on a desktop.

Marketing 109
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The last time houses were this unaffordable was 2006

Housing Wire

Surging interest rates and home price appreciation made March one of the most challenging months for prospective homebuyers looking to make purchases, according to a recent report. Annual home price gains saw 19.9% annual appreciation in March, down from an upwardly revised 20.1% in February, which was the first month to see price growth greater than 20%, according to Black Knight ’s monthly mortgage monitor report.

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Today’s Home Price Appreciation Is Great News for Existing Homeowners

Keeping Current Matters

If you’re planning to sell your home this season, rising prices are great news for you.

Marketing 231
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Introducing the 2022 Finance Leaders!

Housing Wire

Looking at the housing industry from a bird’s eye view in 2021, it’s easy to see the fast-paced housing market and the record-setting surge in volume. However, in the midst of that massive volume, companies were working furiously to balance demand and resources — balancing and rebalancing the books. Companies announced they were going public, acquiring companies, hiring hundreds of people to accommodate the demand, and so much more.

Finance 397
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Brett Coles on Bringing Florals Into Your Home

Sotheby's International Real Estate

Flowers by Brett Matthew John. Flowers infuse life into the home in the most authentic and tangible way, creating invigorating moments of fragrance and color to help awaken your mind and lift your mood, and cultivating a sense of seasonal change. For high-end floral designer Brett Coles of the firm Flowers by Brett Matthew John, the perpetual renewal of flowers—and their capacity to elevate and energize every room—is deeply rewarding.

Design 131
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Interfirst to lay off 140 employees

Housing Wire

Six months ago Interfirst Mortgage Co. issued pink slips to over 350 non-commissioned loan officers, a workforce reduction that former workers claimed to represent more than half of Interfirst’s entire staff. It was not enough: the Rosemont, Illinois-based business plans to lay off 140 more employees in May, a Worker Adjustment and Retraining Notification Act (WARN) the company filed in early March reveals.

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True Footage acquires Spark for Appraisers

Housing Wire

Seattle, Washington-based real estate valuation company True Footage announced the acquisition of Spark for Appraisers , an appraisal technology firm. Spark for Appraisers sells data infrastructure software to appraisers to produce faster and more reliable appraisals. According to True Footage, more than 700,000 appraisals flow through the platform every year.

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Coldwell Banker Around the World: April 2022

Coldwell Banker

With 300 days of sunshine, golden beaches, and stunning countryside surrounded by ancient historical cities, North Cyprus offers unexpected wonders. The post Coldwell Banker Around the World: April 2022 appeared first on Coldwell Banker Blue Matter.

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What is a Clean Title in Real Estate

Maximum Exposure Real Estate

If you have never bought or sold a home before, you may wonder what a clean or clear title means? A clear title is a vital factor in real estate transactions. It means that there are no outstanding mortgages, liens, judgments, claims, or other encumbrances against the property. If an owner of a home has […]. The post What is a Clean Title in Real Estate appeared first on Maximum Real Estate Exposure.

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March Gains in Private Residential Construction Spending

Eye on Housing

NAHB analysis of Census Construction Spending data shows that total private residential construction spending rose 1% in March after an increase of 0.7% in February. Spending stood at a seasonally adjusted annual rate of $882 billion. Total private residential construction spending was 18.4% higher than a year ago. These monthly gains are attributed to the strong growth of spending on.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Mortgage Rates Over 5.5%

BubbleInfo

Rates are getting so far ahead of where they should be that there should be some relief once the Fed bumps their fed-funds rate by one-half percent this week. But we’ll probably end up touching 6% in the next 1-3 months. From the MND: The hits keep coming for mortgage rates in 2022. Not since the […].

Mortgages 105
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How will inflation affect the housing market in 2022? (Podcast)

The Mortgage Report

Rising inflation will impact home buyers and homeowners alike, but don't expect a crash. Here's how inflation is affecting housing in 2022.

Marketing 119
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A Guide to Electronic Document Signing in Real Estate

Realty Biz

The offer-signing process has traditionally been a slow, cumbersome process. From using a wet signature page to having to type the contract back and forth, getting an accepted offer signed can easily take up a lot of time. With electronic signatures, everything is much simpler, faster, and more secure, especially in mortgage closing. Electronic document signing is transforming the business of buying and selling homes.

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Park Slope Brownstone With Seven Mantels, Woodwork, Stained Glass Asks $3.995 Million

Brownstoner

Located a nice strolling distance from Prospect Park, this 1880s brownstone offers period details like mantels, moldings and stained glass along with some updates. The 20-foot-wide row house is within the Prospect Park Historic District at 181 St. Johns Place. It is one of a row of seven brownstones with angled… Read More > The post Park Slope Brownstone With Seven Mantels, Woodwork, Stained Glass Asks $3.995 Million appeared first on Brownstoner.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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The Bay Area Leads U.S. in $1 Million Home Sales, and No Other Region Is Even Close

RIS Media

(TNS)—No other region in the nation has seen more home sales of $1 million or higher than the Bay Area, and it’s not even close. Low housing supply and high demand have made $1 million home listings common in a region unlikely to see declining home prices, even amid climbing mortgage interest rates. But a recent report examining U.S. metropolitan areas with the highest percentages of $1 million home sales puts the soaring home prices of the Bay Area and California into sharp relief.

Closing 98
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Brooklyn Waterfront Artists Coalition Launches Four New Exhibitions in Red Hook

Brownstoner

Four new exhibitions are opening at the Brooklyn Waterfront Artists Coalition this weekend, bringing a host of brand new works across different mediums and themes to Red Hook. “The Elements,” a national juried exhibition judged by Scout Hutchinson, a curatorial fellow at the Whitney Museum of American Art, fills the first… Read More > The post Brooklyn Waterfront Artists Coalition Launches Four New Exhibitions in Red Hook appeared first on Brownstoner.

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These Mother-Child Duos Prove a Family Business in Real Estate Works

RIS Media

Ever think about what it’d be like to work with your kids? A family business in real estate has been well-publicized by famous couples like Chip and Joanna Gaines, but what’s it like for a mom to work with her children? We interviewed three mother-child duos to find out just what it’s like to work with Mom and how to keep a family business in real estate going.

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Daily Links: Mayor Supports Plan to Convert Hotels Into Affordable Housing for Homeless People

Brownstoner

In the News Why Libraries May Never Stop Being People Places [NYT] Debt-Ridden de Blasio Spending Thousands to Live Large at Brooklyn Hotel [NYP] A Tale of Two Siblings: Brooklyn Woman Sees Hope, Brother Despair [amNY] ‘Shouting at the Screen’ Returns to Nitehawk Cinema [BP] Inside Fermented Grapes, a Unique Wine Shop in Prospect Heights… Read More > The post Daily Links: Mayor Supports Plan to Convert Hotels Into Affordable Housing for Homeless People appeared first on Brownstoner.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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NAR Announces New Impact Bias Certificate Course

RIS Media

The National Association of REALTORS® has announced a new certificate course to help real estate professionals combat implicit bias. The course , “Bias Override: Overcoming Barriers to Fair Housing,” was featured during an interactive workshop held on the first day of the 2022 REALTORS® Legislative Meetings in National Harbor, Maryland. The session was led by Ron Phipps, NAR’s 2011 president, and Natalie Davis, 2022 chair-elect of the Colorado Association of REALTORS®.

Design 98
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Getting the Listing: How to Stand Out From the Crowd and Beat the Competition

HomeLight

Enjoying this episode? Be sure to follow The Walkthrough to get future episodes delivered automatically: Apple Podcasts/iTunes | Spotify | Stitcher | YouTube. With inventory at record lows, you have to make the most of every chance you get to win a new listing. This week on The Walkthrough , Barrett Spray introduces you to his team’s “pre-listing box” and their tag-team approach to meeting new sellers.

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Research Spotlights Barriers to Asian American Homeownership

RIS Media

As Asian Pacific American Heritage Month approaches, new research from realtor.com® spotlights Asian Americans’ unique barriers to achieving the dream of homeownership and associated struggles during the pandemic. The report shows that the Asian American homeownership gap persists. As of Q4 2021, the share of Asian Americans who are homeowners (59.9%) continues to lag behind the national rate (65.5%) and the white rate (74.4%).

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States with Highest and Fastest Rising Construction Wages

Eye on Housing

As the construction labor market remains tight and skilled labor shortages persist, wages in construction continue to rise, often outpacing and exceeding typical earnings in other industries. According to the latest Current Employment Statistics (CES) report from the Bureau of Labor Statistics (BLS), average hourly earnings (AHE) in construction vary greatly across 43 states that reported these data.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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CRS Data Adds Eight New MLS and Association Clients

RIS Media

CRS Data , a provider of property tax data in the U.S., has expanded its national reach with eight new MLS and association customers including several alliances and regional company coalitions. This expansion has been coupled with investment into innovative growth with four major product enhancements and five new internal positions. . Some of the new clients include: Louisiana Commercial Database, Realtors Association of Northeast Wisconsin, Pueblo Association of REALTORS, New Mexico MLS, Colora

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Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum

HomeLight

As an experienced Denver-area real estate agent, Shurie Fletcher understands her highly competitive local market. So when she met a recent pair of clients who wanted to move into a new school district, Fletcher knew that selling their existing home wouldn’t be a problem. “In Denver, the market inventory is so low and everything is so competitive right now, I knew without a doubt that their house would sell very quickly,” she says.

Agents 105
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All Access: RISMedia’s May Issue of Real Estate Is Now Live

RIS Media

RISMedia’s May issue of Real Estate magazine is up and not to be missed are some in-depth exclusives this month with Real Estate Webmasters’ Morgan Carey and BHHS HomeServices’ Christy Budnick. Check out this month’s features below. Cover Story. 38 Renaissance Catches Fire. How Top Brokerages Are Winning With Real Estate Webmasters’ New Web Platform, Lead Generation and CRM .

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Clever Ways to Cut Costs When You’re Retiring Soon

Realty Biz

If you are soon to retire, you’re probably seeking some financial guidance in advance to plan for downsizing and reducing your expenses. As you get closer to your retirement date, you’ll find some of your priorities changing and you’ll need your finances to mirror these adjustments. The greatest fear for most retirees is not being able to finance their current lifestyle once they have retired.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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How to Handle Negative Real Estate Reviews

Agent Fire

Don't let negative real estate reviews make your business look bad. Learn how to handle negative testimonials with professionalism and bounce back quickly with these tips. How to Handle Negative Real Estate Reviews is just one of many great real estate strategies on The Spark.

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Ask Brian: Does It Makes Sense To Buy A House With Prices So High?

Realty Biz

Ask Brian is a weekly column by Real Estate Expert Brian Kline. If you have questions on real estate investing, DIY, home buying/selling, or other housing inquiries please email your questions to askbrian@realtybiznews.com. Question from Tim in VT: Hi Brian, I have no understanding of the real estate market. One of my good friends told me that he is going to get serious about saving to buy a house.

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Inventory Watch

BubbleInfo

In the last week, there were 76 new listings between La Jolla and Carlsbad, which was the most since last August. The 37 new pendings were the fewest since mid-January! Rob Dawg suggested that we track the list prices by quartile: What this graph doesn’t reflect is the hyper-optimism of recent sellers – have you […].

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Beach towns in America where you can find a house on a budget

Realty Biz

Though all the beach towns are considered highly expensive but luckily yes there are certain beach towns present in America where you can buy a house at affordable rates and can complete your dream of having a home on a coast. If buying a home at a coastline is your priority but your budget does not allow you to get the one then here you will get to know the cities where you can have your property at a less cost.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.