Mon.May 02, 2022

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5 Social Media Ideas for Real Estate Marketing

Realty Biz

In a 2015 study, 81% of millennials ages 25–34, 80% of millennials ages 18–24, and 78% of Generation Xers said that they found their home on a mobile device. A mobile presence is integral for any business, especially real estate companies. Realtors can always leverage mobile marketing through SMS, optimized websites, and mobile apps. With these, you can target and engage the audience more efficiently than on a desktop.

Marketing 107
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The last time houses were this unaffordable was 2006

Housing Wire

Surging interest rates and home price appreciation made March one of the most challenging months for prospective homebuyers looking to make purchases, according to a recent report. Annual home price gains saw 19.9% annual appreciation in March, down from an upwardly revised 20.1% in February, which was the first month to see price growth greater than 20%, according to Black Knight ’s monthly mortgage monitor report.

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Today’s Home Price Appreciation Is Great News for Existing Homeowners

Keeping Current Matters

If you’re planning to sell your home this season, rising prices are great news for you.

Marketing 252
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Fannie Mae unveils $952 million CRT note offering 

Housing Wire

Fannie Mae has priced its fifth Connecticut Avenue Series (CAS) credit-risk transfer deal of 2022, a $952 million note offering backed by a reference pool of single-family mortgages valued at $38.5 billion. The offering is slated to close May 11, according to a presale review by the Kroll Bond Rating Agency (KBRA). A credit-risk transfer deal involves transferring a portion of the reference loan-pool risk to private investors through the CAS real estate mortgage investment conduit, or REMIC.

Loans 418
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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What is a Clean Title in Real Estate

Maximum Exposure Real Estate

If you have never bought or sold a home before, you may wonder what a clean or clear title means? A clear title is a vital factor in real estate transactions. It means that there are no outstanding mortgages, liens, judgments, claims, or other encumbrances against the property. If an owner of a home has […]. The post What is a Clean Title in Real Estate appeared first on Maximum Real Estate Exposure.

Title 136
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What permanent desktop appraisals mean for the industry

Housing Wire

COVID-19 brought many changes to the housing industry as stay-at-home orders forced companies in the space to re-think the mortgage process. From drive-through closings to drone-guided inspections, industry experts got creative to meet the growing demand for new homes for a surge of homebuyers and homeowners who wanted to take advantage of low interest rates.

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Introducing the 2022 Finance Leaders!

Housing Wire

Looking at the housing industry from a bird’s eye view in 2021, it’s easy to see the fast-paced housing market and the record-setting surge in volume. However, in the midst of that massive volume, companies were working furiously to balance demand and resources — balancing and rebalancing the books. Companies announced they were going public, acquiring companies, hiring hundreds of people to accommodate the demand, and so much more.

Finance 417
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How will inflation affect the housing market in 2022? (Podcast)

The Mortgage Report

Rising inflation will impact home buyers and homeowners alike, but don't expect a crash. Here's how inflation is affecting housing in 2022.

Marketing 119
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5 updated predictions for the second half of the 2022 housing market

Housing Wire

This article is part of our housing market update series. At the end of this series, you can join us on May 10 for a Housing Market Update webinar. Bringing together some of the top economists and researchers in housing, this event will provide an in-depth look at their latest insights on the housing market, along with a roundtable discussion on how this information applies to your business.

Marketing 397
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Coldwell Banker Around the World: April 2022

Coldwell Banker

With 300 days of sunshine, golden beaches, and stunning countryside surrounded by ancient historical cities, North Cyprus offers unexpected wonders. The post Coldwell Banker Around the World: April 2022 appeared first on Coldwell Banker Blue Matter.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Interfirst to lay off 140 employees

Housing Wire

Six months ago Interfirst Mortgage Co. issued pink slips to over 350 non-commissioned loan officers, a workforce reduction that former workers claimed to represent more than half of Interfirst’s entire staff. It was not enough: the Rosemont, Illinois-based business plans to lay off 140 more employees in May, a Worker Adjustment and Retraining Notification Act (WARN) the company filed in early March reveals.

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Mortgage and refinance rates today, May 2, 2022

The Mortgage Report

Today’s mortgage and refinance rates Average mortgage rates inched higher last Friday. But, over the whole of last week, those rates fell, though only by a modest amount. Still, we […].

Mortgages 116
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Biden administration and CISA recommend proactive cybersecurity measures in response to elevated risks

Housing Wire

The Cybersecurity and Infrastructure Security Agency (CISA) and the Biden Administration have issued a “Shields Up” warning to U.S. businesses regarding the increased threat of cyberattacks related to Russia’s invasion of Ukraine earlier this year. “Evolving intelligence indicates that the Russian Government is exploring options for potential cyberattacks,” the CISA’s warning reads.

Title 397
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March Gains in Private Residential Construction Spending

Eye on Housing

NAHB analysis of Census Construction Spending data shows that total private residential construction spending rose 1% in March after an increase of 0.7% in February. Spending stood at a seasonally adjusted annual rate of $882 billion. Total private residential construction spending was 18.4% higher than a year ago. These monthly gains are attributed to the strong growth of spending on.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Buying While Selling: How A Denver Agent Uses HomeLight Trade-In To Soothe The Stress Of A Common Conundrum

HomeLight

As an experienced Denver-area real estate agent, Shurie Fletcher understands her highly competitive local market. So when she met a recent pair of clients who wanted to move into a new school district, Fletcher knew that selling their existing home wouldn’t be a problem. “In Denver, the market inventory is so low and everything is so competitive right now, I knew without a doubt that their house would sell very quickly,” she says.

Agents 111
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States with Highest and Fastest Rising Construction Wages

Eye on Housing

As the construction labor market remains tight and skilled labor shortages persist, wages in construction continue to rise, often outpacing and exceeding typical earnings in other industries. According to the latest Current Employment Statistics (CES) report from the Bureau of Labor Statistics (BLS), average hourly earnings (AHE) in construction vary greatly across 43 states that reported these data.

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Park Slope Brownstone With Seven Mantels, Woodwork, Stained Glass Asks $3.995 Million

Brownstoner

Located a nice strolling distance from Prospect Park, this 1880s brownstone offers period details like mantels, moldings and stained glass along with some updates. The 20-foot-wide row house is within the Prospect Park Historic District at 181 St. Johns Place. It is one of a row of seven brownstones with angled… Read More > The post Park Slope Brownstone With Seven Mantels, Woodwork, Stained Glass Asks $3.995 Million appeared first on Brownstoner.

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Getting the Listing: How to Stand Out From the Crowd and Beat the Competition

HomeLight

Enjoying this episode? Be sure to follow The Walkthrough to get future episodes delivered automatically: Apple Podcasts/iTunes | Spotify | Stitcher | YouTube. With inventory at record lows, you have to make the most of every chance you get to win a new listing. This week on The Walkthrough , Barrett Spray introduces you to his team’s “pre-listing box” and their tag-team approach to meeting new sellers.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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The Bay Area Leads U.S. in $1 Million Home Sales, and No Other Region Is Even Close

RIS Media

(TNS)—No other region in the nation has seen more home sales of $1 million or higher than the Bay Area, and it’s not even close. Low housing supply and high demand have made $1 million home listings common in a region unlikely to see declining home prices, even amid climbing mortgage interest rates. But a recent report examining U.S. metropolitan areas with the highest percentages of $1 million home sales puts the soaring home prices of the Bay Area and California into sharp relief.

Closing 98
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Brooklyn Waterfront Artists Coalition Launches Four New Exhibitions in Red Hook

Brownstoner

Four new exhibitions are opening at the Brooklyn Waterfront Artists Coalition this weekend, bringing a host of brand new works across different mediums and themes to Red Hook. “The Elements,” a national juried exhibition judged by Scout Hutchinson, a curatorial fellow at the Whitney Museum of American Art, fills the first… Read More > The post Brooklyn Waterfront Artists Coalition Launches Four New Exhibitions in Red Hook appeared first on Brownstoner.

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Renaissance Catches Fire

RIS Media

Real Estate Webmasters’ (REW) new Renaissance platform has quickly gained dominance in the marketplace, especially at the enterprise level. But what many don’t know is that it almost didn’t happen. Here’s the story of REW’s journey from critical crossroads to game-changing innovation. It all began with a ‘castaway’ It was early March 2020 and Tom Hanks came down with COVID-19.

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Beware The Coming Real Estate Headlines

Toronto Realty Blog

TorontoRealtyBlog. If you’re a long-time blog reader, you’ve heard this story from me before, but here goes… As a child of the 1980’s, one of the most exciting excursions for a kid my age was going to “the downtown.” Whether it was on a class trip, or with my parents, leaving the cozy confines of a residential area with tree-lined streets and homogenous single-family homes to see the hustle and bustle of downtown was fascinating.

As-is 98
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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These Mother-Child Duos Prove a Family Business in Real Estate Works

RIS Media

Ever think about what it’d be like to work with your kids? A family business in real estate has been well-publicized by famous couples like Chip and Joanna Gaines, but what’s it like for a mom to work with her children? We interviewed three mother-child duos to find out just what it’s like to work with Mom and how to keep a family business in real estate going.

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Daily Links: Mayor Supports Plan to Convert Hotels Into Affordable Housing for Homeless People

Brownstoner

In the News Why Libraries May Never Stop Being People Places [NYT] Debt-Ridden de Blasio Spending Thousands to Live Large at Brooklyn Hotel [NYP] A Tale of Two Siblings: Brooklyn Woman Sees Hope, Brother Despair [amNY] ‘Shouting at the Screen’ Returns to Nitehawk Cinema [BP] Inside Fermented Grapes, a Unique Wine Shop in Prospect Heights… Read More > The post Daily Links: Mayor Supports Plan to Convert Hotels Into Affordable Housing for Homeless People appeared first on Brownstoner.

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NAR Announces New Impact Bias Certificate Course

RIS Media

The National Association of REALTORS® has announced a new certificate course to help real estate professionals combat implicit bias. The course , “Bias Override: Overcoming Barriers to Fair Housing,” was featured during an interactive workshop held on the first day of the 2022 REALTORS® Legislative Meetings in National Harbor, Maryland. The session was led by Ron Phipps, NAR’s 2011 president, and Natalie Davis, 2022 chair-elect of the Colorado Association of REALTORS®.

Design 98
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A Guide to Electronic Document Signing in Real Estate

Realty Biz

The offer-signing process has traditionally been a slow, cumbersome process. From using a wet signature page to having to type the contract back and forth, getting an accepted offer signed can easily take up a lot of time. With electronic signatures, everything is much simpler, faster, and more secure, especially in mortgage closing. Electronic document signing is transforming the business of buying and selling homes.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Need for Space in the Big Cities: A Look at How Much $400K Can Buy

RIS Media

Last month, Point2 took a look at what first-time buyers on a budget could purchase for $150,000 across the country in the nation’s largest cities. It was pretty slim pickings amid today’s price and mortgage rate increases. This month, Point2 is examining homebuying possibilities for those same city buyers who have larger budgets and are looking for more space and a bigger home.

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How to Handle Negative Real Estate Reviews

Agent Fire

Don't let negative real estate reviews make your business look bad. Learn how to handle negative testimonials with professionalism and bounce back quickly with these tips. How to Handle Negative Real Estate Reviews is just one of many great real estate strategies on The Spark.

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Inventory, Fair Housing in Focus at Legislative Meetings This Week

RIS Media

After a two-year virtual layover, the National Association of REALTORS®’ (NAR) annual REALTOR® “fly-in” to our nation’s capital is back in-person this month during our annual legislative meetings being held in National Harbor, Maryland from May1-6. While the remote meeting format in 2020 and 2021 allowed for more participation, there is no substitute for thousands of REALTORS® walking the halls of Congress to meet with their elected officials.

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Mortgage Rates Over 5.5%

BubbleInfo

Rates are getting so far ahead of where they should be that there should be some relief once the Fed bumps their fed-funds rate by one-half percent this week. But we’ll probably end up touching 6% in the next 1-3 months. From the MND: The hits keep coming for mortgage rates in 2022. Not since the […].

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.