Mon.Feb 20, 2023

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Housing Market Tracker: Mortgage rates spike as inventory falls

Housing Wire

Another week down in 2023 and we’re seeing crazier action in the housing market as purchase application data fell, mortgage rates rose again, and weekly inventory took another dive with a noticeable move lower in new listing data. Here is a quick rundown from last week : Purchase applications fell 6% weekly as the market digested the first round of higher rates.

Mortgages 406
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Why some brokerages are embracing property management

Real Estate News

The rental market is massive. Between investor purchases and property management, it can be a lucrative business for brokerages — and a source of buyer leads.

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Spring into Action: Boost Your Home’s Curb Appeal with Expert Guidance

Keeping Current Matters

To sell your home this spring, it may need more preparation than it would have a year or two ago. Today’s housing market has a different feel. There are more homes for sale than there were at this time last year, but inventory is still historically low. So, if a house has been sitting on the market for a while, that’s a sign it may not be hitting the mark for potential buyers.

Sales 228
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Gary Keller says 2023 will be a ‘very, very hard’ year in real estate

Real Estate News

During KW's Family Reunion event on Sunday, Keller talked about the state of the real estate market — which, he says, may get worse before it gets better.

Marketing 257
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Leverage data and analytics to inform your luxury real estate strategy

Inman

Data is everywhere, but that doesn’t mean it’s captured and leveraged effectively. Despite granularity delivering the greatest results and value, many still resort to sweeping generalizations when discussing real estate.

Brokerage 148
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Mutual of Omaha acquires Keller Mortgage

Real Estate News

Keller Mortgage will continue to operate alongside existing divisions of Mutual of Omaha, with Gary Keller as co-owner.

Mortgages 144

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Inventory Watch

BubbleInfo

As you can tell in the graph above, there hasn’t been a flood of inventory (yet), and the number of pendings is rising steadily. All of the frenzy conditions are in place this year, just like they were since the pandemic broke out and inventory plunged. The casual observers will struggle to notice, however.

As-is 105
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Keller Williams offloads mortgage division to Mutual of Omaha

Inman

Mutual of Omaha Mortgage has acquired Keller Mortgage for an undisclosed amount, according to an announcement on Monday. Keller Williams will retain an ownership stake in the company.

Mortgages 148
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Exploring Startup Innovation across Design + Build, ESG, and Tech + Data

GeekEstate

The Housing Innovation Summit , co-hosted by the Housing Innovation Alliance and the University of Denver, is a forum for startups and the homebuilders industry to connect, share ideas, and explore business opportunities. The event takes place April 25-27 in Denver, at the Franklin L Burns School of Real Estate. They’ve recently announced Pitchfest , a competition to explore innovation across three categories: Design + Build ESG Tech + Data Interested in pitching?

Design 104
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A 3rd generation Black entrepreneur on branching out on her own

Inman

As we celebrate Black History Month, find out how this trail-blazing family created three generations of real estate excellence. Hawaii broker-owner Joyce Wright Funk traces their impact on the industry.

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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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Craziest Client Excuses: Agents React

Broke Agent Media

The Broke Agent recently took to Instagram to share a crazy excuse an agent received from a client. View this post on Instagram A post shared by The Broke Agent (@thebrokeagent) How hard can it be to admit you’re getting cold feet? Turns out, this agent wasn’t alone in receiving wild excuses from clients. Here are the highlights of the craziest reasons clients have backed out of a deal.

Agents 98
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Circa 2000: What agents need to know about Y2K(itchens) and baths

Inman

The ability to discuss style, features and the changing lifestyle of homeowners from one decade to the next will prove to be very helpful in serving an agent's clients.

Agents 148
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Chasing Balloons: How The ‘Little Things’ May Be Undermining Your Business

Broke Agent Media

Conventional wisdom says that there are no small deals, only small agents. Here’s why that ain’t necessarily so. As children, we were all drawn to the whimsy of chasing little balloons as they floated away, driven by a sense of wonder and excitement. The last few weeks have seen our highly technical, supposedly sophisticated society’s autonomy undermined by — balloons.

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What is Value Range Pricing

Maximum Exposure Real Estate

Did you hear a real estate talking about VR pricing and wonder what they were talking about? When you look at the home listings – whether you are a buyer or a seller – you may come across a pricing structure you have never seen before. It is called value range pricing, or VR pricing […] The post What is Value Range Pricing appeared first on Maximum Real Estate Exposure.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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A Look at Top Green Bay Real Estate Pros

Realty Biz

Green Bay, Wisconsin is being hit pretty hard by the recession and interest rates. On top of this, a housing shortage there has made things infinitely more complicated for buyers and sellers. When interest rates hit 7%, this did not help a market where the inventory of homes below $300,000 was low to begin with. With all this, and a great deal of uncertainty in mind, now's the perfect time to look at the most successful real estate pros in the area.

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What is a Real Estate Comp?

Maximum Exposure Real Estate

Comps For Real Estate Explained Have you heard a real estate agent use the word “comps” and wondered what they meant? Understanding a real estate comp will probably be foreign if you are not in the industry. Comps in real estate are comparable sales. Real Estate comps are used to compare and determine the fair […] The post What is a Real Estate Comp?

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What's Going On in the Housing Market Currently?

Realty Biz

The US housing market has certainly been a wild ride lately, thanks to what seems like countless upheavals. Over the last 12 months, starting with mortgage rate increases precipitated by the US Federal Reserve raising its base rate, volatility has been high indeed. Let’s look at the current state of the housing market and where it might be going in the immediate future.

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Anxiety over layoffs remains high despite low unemployment, says recent study

The American Genius for Real Estate

Unemployment is at its lowest point in decades, but according to this recent study, folks are unsurprisingly anxious about layoffs anyway.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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Should companies offering energy services use digital marketing?        

Realty Biz

Digital marketing is something that no business can ignore when it comes to making it successful. Businesses worldwide have adopted these strategies to ensure that they get the best results out of their company. When consulting with a digital marketing agency, they suggest that companies offering energy services adopt digital marketing. Here are some reasons why you need to look into it to make your business profitable: ● Wider audience: A wide range of audiences makes any business attractive.

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How To Find FREE Real Estate Leads On Twitter

Easy Agent Pro

Twitter can be an untapped source of leads for real estate agents. By using a specific script, agents can search for tweets containing phrases that people would use when looking for a house or moving soon. This can reveal a list of potential leads that can be reached out to. Get These 9 MUST DO Twitter Tactics Download the list right now completely FREE Show Me!

Agents 80
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Landscaping with Artificial Grass: 5 Ideas for Your Front Yard

Realty Biz

If you're looking for a way to spruce up your front yard, why not try landscaping with artificial grass? It's a low-maintenance option that can give your home curb appeal. Here are five ideas to get you started. Introduce the idea of landscaping with artificial grass and its benefits Are you looking for an artificial turf installer in San Carlos, CA , to help transform the look of your front yard?

Design 72
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New Development Spotlight: Arc Sky Villas in Long Bay, Turks and Caicos Islands

Sotheby's International Real Estate

Showcasing the height of new luxury construction in some of the world’s most sought after locations, explore an exclusive new development from our worldwide network. Long Bay, Turks and Caicos Islands | Turks & Caicos Sotheby’s International Realty South Bank’s final offering, Arc, is a groundbreaking six-story residential building, with only 17 luxury residences for the ultimate offering in low-density contemporary Caribbean living.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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How to Start a Real Estate Portfolio with Just $10K

Bigger Pockets

Want to know how to invest in real estate with $10,000? For most people, $10,000 doesn’t sound like enough to start a rental property portfolio.

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Home Price Falls Begin to Ease

Real Estate Investar

Property price falls across the country are starting to slow down, despite the RBA continuing to lift interest rates.

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Taking a Differentiated Approach to Developing & Operating Multifamily Real Estate

A Student of the Real Estate Game

Over the past decade multifamily investors had it easy; interest rates were nearly zero, debt was widely available and cheap, capital poured into the space compressing cap rates, fundamentals were strong etc. It was nearly impossible not to well. The key to success was just being in game and outperformance meant not selling too early. That’s quickly changed.

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Brokers, let this social media manager app prioritize your feed

The American Genius for Real Estate

BrandBastion sorts and flags your social media feeds so you can manage the good comments, and quickly mitigate blowback as it happens.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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How This Former Agent Created The Largest Content Platform In Real Estate

Broke Agent Media

This week on the Over Ask Podcast , the brilliant mind behind Coffee & Contracts , Haley Ingram , joins Matt Lionetti and The Broke Agent to discuss how she created a content membership platform with over 5,500 real estate agents. Haley also talks about how she navigates the constant shifts and ever-changing algorithm of Instagram to design templates that make it easy for C&C members to create addictive social media content.

Agents 52
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Optimize Your Airbnb Occupancy: Use Our Occupancy Rate Calculator

Mashvisor

Read this guide to learn more about how Mashvisor’s Airbnb occupancy rate calculator can help you decide on your next profitable investment.

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Custom Home Building Posts Small Gain in 2022

Eye on Housing

NAHB’s analysis of Census Data from the Quarterly Starts and Completions by Purpose and Design survey indicates custom home building gained market share during 2022. There were 44,000 total custom building starts during the fourth quarter of the year. This marks a 10% decline compared to the fourth quarter of 2021 as the overall home building market softened.

Design 85
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The Best Hard Money Lenders for 2023 (Interest Rates, LTV, Fees & More)

The Close

Choosing the right hard money lender for your investment project can be tricky. In my 28-year career in real estate and investing, I have had to source hard money financing for everything from simple fix-and-flip properties to multi-million-dollar apartment building rehabs. In this article, I’ll cover the basics of hard money loans, how to choose the hard money lender that’s right for you, how to get approved for financing, and much more.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.