Wed.Feb 01, 2023

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Marketing the Morbid: How This Philadelphia Home with a Cemetery View went Viral

Broke Agent Media

A Philadelphia home with a cemetery in its backyard has taken the internet by storm. View this post on Instagram A post shared by Zillow Gone Wild ? (@zillowgonewild) The three-bedroom, two-bath house features new updates throughout, an immaculate deck, and a backyard that people are dying to get into. Property History This place is an excellent example of how agents can market less-than-desirable listings to close a deal.

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The mortgage servicing experts at Sagent are building the future of fintech

Housing Wire

Building the future of mortgage servicing technology is about granular, nuanced innovation — knowing what changes must happen and when, and executing with no mistakes across scale operations where every tiny detail is highly regulated. And doing all of this within aging infrastructure — it’s about building pathways within the aging infrastructure and incrementally replacing it with the new.

Mortgages 490
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Meet your mentor: A step-by-step for finding a real estate role model

Inman

Whether you’re looking to start strong or take your existing business to the next level, a mentor can be key. Learn how to find the expertise and experience you need in a real estate mentor.

Agents 174
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Rate buydowns are the cat’s meow in today’s market

Housing Wire

High interest rates, coupled with a still-low supply of housing, have created price hurtles that are keeping many first-time homebuyers and lower-income borrowers locked out of the housing market. Interest rates, though down slightly in recent weeks, are still double what they were at the end of 2021, and the Federal Reserve continues its monetary tightening policies to fight inflation.

Marketing 435
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Listing inventory drying up? 7 FAQs for hosting a budget-friendly homeseller seminar

Inman

Hosting a budget-friendly real estate seminar doesn't have to be overwhelming or expensive — all it takes is a bit of creativity and planning ahead of time so you can make sure everything runs smoothly on the day of the event itself.

Agents 167
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UWM rolls out construction-to-permanent loans

Housing Wire

Michigan-based lender United Wholesale Mortgage (UWM) has introduced a construction-to-permanent loan that covers the cost of building a home and then converts to a permanent mortgage once construction is complete. Starting February 1, UWM’s one-time close construction loans will be available on eligible 15- and 30-year fixed conventional loans and 7- and 10-year adjustable-rate mortgages (ARMs), the firm said Wednesday.

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Mortgage rates are projected to decline, but will that entice buyers?

Housing Wire

The slowdown in the Federal Reserve ‘s short-term rate hikes , announced on Wednesday, was welcome news for the mortgage market and solidified expectations that the 30-year mortgage rates will drop throughout 2023. While mortgage rates have been trending lower, rates are still higher than 12 months ago, but some experts anticipate that the downward pressure on rates will provide opportunities for buyers.

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What can we learn from a chicken sandwich? 5 key takeaways

Inman

Although they claim to have been the first to offer a fried chicken sandwich, Chick-fil-A realized that anyone else could offer a competing product. Therefore, they focused on developing an unbeatable customer experience.

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Loan servicing product guide

Housing Wire

Servicing is a complex process, and many servicers still rely on a patched-together system of solutions to complete their work, resulting in friction and disconnected teams. With risk and compliance on the line, servicers can’t afford to keep holding onto systems and processes that work less than ideally. What servicers need today are technological solutions that deliver value quickly, whether they’re focused on customer experience, lien releases or loss mitigation.

Loans 407
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NAR-DOJ ruling divides agents over commission, pocket listing rules

Inman

Agents and brokers who spoke to Inman following the ruling in favor of NAR disagreed on who is "overreaching" in the case and on whether changes to the controversial rules are necessary.

Agents 158
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Fed delivers the expected 25 bps rate hike. What’s next? 

Housing Wire

As expected, the Federal Reserve slowed the rate hikes in 2023 amid cooling inflation data, sparking hopes of a recovery for the housing market this year. The Federal Open Market Committee (FOMC) on Wednesday afternoon decided to raise the federal funds rate by 25 basis points to the 4.50%-4.75% range. The decision follows four subsequent 75 basis point increases, which occurred in June , July , September and November , and a 50 basis point increase in December.

Mortgages 397
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How to plan your real estate marketing calendar for 2023

Inman

With a clear roadmap laid out for your marketing, reaching your destination in 2023 is only a matter of time and effort.

Marketing 158
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Wells Fargo cuts 140 jobs as it exits the correspondent channel

Housing Wire

Wells Fargo cut over a hundred jobs in its mortgage division this week following its decision to exit the correspondent channel and shrink its servicing portfolio. A Worker Adjustment and Retraining Notification (WARN) filed in Illinois on January 18 outlines the bank’s plan to impose layoffs that will affect 140 employees. The workforce reduction started on Tuesday at the Wells Fargo Mortgage office in Springfield. “As we said in our January 10 press release, we are exiting the corr

Banks 397
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The ownership revolution, dominating Instagram and understanding the consumer

Inman

Three new expert-led classes are available right now. Tune in for the latest industry news, social media advice and consumer behavior trends.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Black Knight Servicing Digital helps servicers deliver a convenient customer experience

Housing Wire

Black Knight Servicing Digital is a powerful, white-labeled solution that allows servicers to provide consumers with information about their home value and how to grow and leverage wealth from their property. The solution is a convenient resource that leverages Black Knight’s vast repository of mortgage and public records data, coupled with leading analytics.

Equity 396
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Berkshire Hathaway HomeServices unveils updated branding

Inman

The company refreshes its brand identity for the main franchise and luxury brands ahead of its 10th anniversary. The new look will roll out through a phased approach starting this week, the company said.

Branding 148
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NTC’s PerfectDocs platform makes real-time county requirements readily available

Housing Wire

Lien releases are involved in several much larger regulated processes related to paid-in-full loans, charged-off loans, loan forgiveness and other default-related scenarios that require a mortgage to be discharged. Each of these processes involves specific documentation, compliance requirements and service levels throughout the payoff or charge-off.

Title 396
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Compass names Wendy Forsythe president of 3 western states

Inman

"California, Nevada and Hawaii represent our largest market, and we are thrilled to have Wendy onboard to lead our teams and agent entrepreneurs in this key market," CEO Robert Reffkin said. "Her expertise and dedication to the industry are ideally suited to this important role.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Borrower demand declines amid a volatile mortgage market 

Housing Wire

Borrower demand for home loans increased in the first three weeks of 2023, sparking optimism among mortgage industry executives and loan officers. But don’t fool yourself — there are signs of volatility on the horizon. “Overall application activity declined last week despite lower rates, which is an indication of the still volatile time of the year for housing activity,” Joel Kan , Mortgage Bankers Association (MBA) vice president and deputy chief economist, said in a statement

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Mortgage rates may ease as modest Fed rate hike could be its last

Inman

Fed Chair Jerome Powell is telegraphing one more small adjustment in March, but some bond market investors think the rate hike campaign may now be over.

Investor 148
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CoreLogic’s Digital Tax Portal increases payment accuracy for servicers

Housing Wire

When facing a challenging and uncertain market, servicers will naturally seek a tax vendor they can trust. CoreLogic has led the residential property tax industry for years. Today, the company leverages their experience and dynamic pricing to help their servicing clients succeed in 2023. CoreLogic’s Digital Tax Portal provides servicers with a window into the industry’s largest property database, boasting more than 1 billion property records.

Lending 385
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Real estate agents of TikTok say a big market shift is afoot

Inman

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they're suddenly dealing with packed open houses and intensifying bidding wars.

Agents 148
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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With Aspen Grove, servicers can streamline systems and processes to integrate all servicing

Housing Wire

Mortgage servicing is complex, expensive and risky, involving a heavy compliance burden. Many servicers today rely on a legacy patchwork quilt of systems with disconnected processes, data and teams. What servicers need on the back end is plug-in technology that delivers value quickly and easily. They need technology that provides out-of-the-box solutions, that can easily pull and push data from the servicing and third-party platforms, that can keep pace with regulatory changes – and that combine

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New MLS-owned showing tool launches in second market

Inman

UtahRealEstate.com, which partially owns Aligned Showings, says its integration offers agents listing-by-listing showing options.

MLS 148
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HousingWire Magazine: The ‘Servicing’ Issue

Housing Wire

Brena Nath, Director of HW+ & Events Who would you say carries the longest relationship with the homebuyer? From the real estate agent to the title agent, the real estate transaction is one of the largest money transactions that also has the highest number of people involved. My answer would be your mortgage servicer. But even my answer is debatable and might be changing.

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Christie’s adds on new St. Martin/St. Maarten affiliate

Inman

The new location builds on Christie's existing Caribbean network, which has a presence in The Bahamas, British Virgin Islands, U.S. Virgin Islands, Cayman Islands, St. Barthelemy and Turks & Caicos.

Brokerage 148
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ

Better Dwelling

Canadian real estate prices are still falling, and a prominent research firm sees further declines. Oxford Economics (Ox Econ) updated its housing outlook for Canada today, with a key insight being home prices are still projected to fall further. They say Canada is only about half through the correction—if things don’t break. If things get […] The post Canadian Real Estate Prices To Fall Lower, Worst Case Is A Return To 2014 Values: Oxford Econ appeared first on Better Dwelling.

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Redfin CEO: Artificial intelligence will save weak real estate marketing

Inman

Redfin CEO Glenn Kelman acknowledged on Wednesday that, "Not all the people who go into real estate are William Shakespeare" during a wide-ranging discussion on the rise of AI and ChatGPT.

Marketing 148
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Unaffordable Prices Are Back on Top as Most Common Reason Buyers Can’t Make Purchase

Eye on Housing

An earlier post revealed that 65% of buyers who were actively engaged in the process of finding a home in the fourth quarter of 2022 have spent 3+ months searching for a home without success. The inability to find an affordable home (45%) is the most common reason buyers looking for 3+ months can’t make a purchase. In second place.

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Offerpad buys more time with $90M raise as end of runway approaches

Inman

Private placement with existing investors including CEO Brian Bair extends the company's cash burn runway by six months to a year, KBW analysts say.

Investor 148
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.