The long anticipated transformation of the L.O.’s role is here
Housing Wire
MAY 8, 2025
Todays best loan officers operate differently and expect more. Naturally, this means loan officers (LOs) dont work the same way anymore, either. So by the time theyve contacted an LO, theyre armed with substantial knowledge about loan products, rates and qualification requirements (or, in some cases, misinformation about the same).
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