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Realtor.com targets sell-side agents with new lead gen toolkit

Housing Wire

We’re on a mission to become the most valuable platform powering business growth for our agents and brokers,” Blake Elmquist, Realtor.com’s vice president of the seller category, wrote in an email. “We Looking ahead, Elmquist said to expect more new tools and features like the Listing Toolkit from Realtor.com.

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Why agents should personalize marketing

Housing Wire

Rather than sending out mass emails to all your contacts, segment your mailing list into appropriate categories and only send out relevant information. At The Agency, we’re always adding to the original content on our blog,and making sure it provides readers with useful info across several relevant categories.

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HousingWire journalist wins prestigious data journalism award 

Housing Wire

HousingWire journalist Will Robinson won the Data Journalism category for his data reporting series on the seismic changes in the real estate industry. The topics discussed in this series will be prominently featured on the main stage at HousingWire’s annual event, The Gathering , which will be hosted in Scottsdale, Arizona April 21-24, 2024.

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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns. These categories can change over time, but it helps to start by thinking of them every time you post.

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CFPB proposes a new category of qualified mortgages: Seasoned QM

Housing Wire

The Consumer Financial Protection Bureau is proposing a new category of qualified mortgages called Seasoned QM, which would require loans to meet certain performance requirements over a 36-month seasoning period. The post CFPB proposes a new category of qualified mortgages: Seasoned QM appeared first on HousingWire.

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Two top BHHS teams create one mega team in Las Vegas

Housing Wire

“Working together as one group combines a vast range of industry backgrounds that contribute to expertise in every category of real estate. Together, they will boast a total of 42 real estate agents , serving clients across different neighborhoods and price points throughout the Las Vegas Valley.

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RealScout launches seller lead nurture features

Housing Wire

We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers. It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

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