Housing Wire

MARCH 6, 2025

The stagnant housing market has brokerages across the country on their knees, but The Real Brokerage isnt waiting for market conditions to improve to grow its business. Real credited its technology offerings and business model for the explosive growth in agents.

Brokerage 370

Brokerage Agents Loan Officer Technology 370

Housing Wire

JUNE 2, 2025

HousingWires Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. By combining data, technology, and creative strategy, theyre transforming how the industry communicates, competes and grows. This year 55 honorees were selected. Congratulations to this year’s winners.

Marketing 384

Marketing HR Branding Brokerage 384

Housing Wire

JUNE 12, 2025

Some brokerages have rules that disincentivize agents to join teams because they make more money if they stay solo. Others have restrictions that prevent agents already at the brokerage from joining teams. Some now operate at a scale that blurs the line between team and brokerage — coining terms like “teamerage.”

Agents 427

Agents Brokerage Technology Staging 427

Housing Wire

FEBRUARY 20, 2025

The brokerage has acquired Washington Fine Properties (WFP), a luxury real estate brokerage located in the Washington, D.C., The acquisition gives Compass a firm footprint of high-end homes in an area with an expensive housing market. At the end of 2023, the number of principal agents at the brokerage stood at 14,683.

Brokerage 351

Brokerage Principal Staging Branding 351

Housing Wire

MARCH 17, 2025

This cycle of ascent and decline is also evident in the residential brokerage industry. Firms that once commanded the market and struck fear into their competitors are no longer as dominant. However, whether measured by agent count, transaction volume, or market share, their once-commanding leads have diminished.

Brokerage 351

Brokerage Industrial Residential Technology 351

Housing Wire

MARCH 11, 2025

During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. Tracey Velt: What overarching technology trends have you seen among real estate agents and brokers? How is MoxiWorks easing people into adopting a technology?

Technology 293

Technology Brokerage Agents Industrial 293

Housing Wire

JUNE 17, 2025

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. We announced numerous recent moves in markets including California , Florida , Oregon , Georgia , Colorado and Nevada.

Industrial 378

Industrial Marketing Branding Commercial 378

Housing Wire

MAY 21, 2025

A northern Nevada real estate brokerage led by a longtime local broker has joined the Century 21 network aiming to grow its presence across the region. The move gives the office access to the brands national platform, technology and agent training tools.

Brokerage 265

Brokerage Branding Property Management Technology 265

Housing Wire

MAY 27, 2025

Preparing for the summer season typically a peak period in most real estate markets requires strategic planning and a keen focus on the client experience. Competition can heat up quickly and as a global brokerage, heres how were preparing for a successful luxury summer selling season across the markets we serve and how you can do the same.

Marketing 351

Marketing Brokerage Finance Agents 351

Housing Wire

APRIL 8, 2025

While many brokerage leaders experiment with reimagined commission models and marginal tweaks, The Real Brokerage is playing a different game altogether. That focus on technology is what Poleg says will propel the firm’s growth. That focus on technology is what Poleg says will propel the firm’s growth.

Brokerage 284

Brokerage Banks Technology Title 284

Housing Wire

MAY 20, 2025

Lets call it what it is: most brokerages are way behind on AI. If youre not actively integrating AI across your brokerage s operations, youre not just behind, youre exposed. Its about rewriting your growth architecture for a market thats evolving faster than your old systems can handle. And thats where most brokerages get stuck.

Brokerage 326

Brokerage Branding Agents Marketing 326

Housing Wire

OCTOBER 22, 2024

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. But Real agents are not the only ones receiving upgraded AI technology. Real also unveiled Leo of Clients on the RISE stage Tuesday.

Agents 427

Agents Brokerage Technology Staging 427

Housing Wire

DECEMBER 5, 2024

In terms of options, we’re very fortunate to have some of the top brokers in the country working with us on a product suite we will soon take to market. Processing is a big piece of what brokerages care about, so we have a copilot that we’re getting feedback on and plan to have six or seven copilots that will launch next year.

Brokerage 370

Brokerage Staging Industrial Agents 370

Housing Wire

NOVEMBER 14, 2024

Next year, real estate brokers and team leaders can adapt, innovate and truly thrive in the new market. With these unique strategies, brokers can achieve sustainable success while staying ahead in a competitive market. Here’s four strategies for leaders looking to maximize growth and position their brokerages and teams for success.

Brokerage 392

Brokerage Technology Agents Closing 392

Housing Wire

OCTOBER 28, 2024

As someone who has been working in real estate tech for the last 15 years, I can understand why today’s agents—and the team leaders and brokerage owners who manage them—may feel stuck, paralyzed by fear and uncertainty. One of the biggest challenges I continue to hear from brokers regarding technology is poor user and feature adoption.

Industrial 439

Industrial Technology Brokerage Agents 439

Housing Wire

APRIL 24, 2025

The Real Brokerage has named Ravi Jani as its new chief financial officer. His financial acumen, market insight, and collaborative approach have already made a meaningful impact on our organization. He has more than 15 years of experience in capital markets, financial strategy and investor engagement.

Brokerage 341

Brokerage Investor Banks Finance 341

Housing Wire

JUNE 12, 2025

The Los Angeles -based independent brokerage achieved its best-ever placement in the 2025 RealTrends rankings , coming in at No. “We leverage technology and have an app that allows us to generate multiple cash offers,” he said. “It fits the luxury market and the entry-level market.

Technology 386

Technology Agents Brokerage Branding 386

Housing Wire

FEBRUARY 17, 2025

A month after launching its new Private Exclusive Listings (PX) feature, agent-driven offer, negotiation and collaboration platform Final Offer has acquired Private Collection , a source of listing information for off-market properties. Financial terms of the deal were not disclosed.

Marketing 392

Marketing Brokerage MLS Agents 392

Housing Wire

DECEMBER 12, 2024

Leading real estate brokerage William Raveis is making another game-changing acquisition before the new year. This week, the firm announced the acquisition of Nantucket, Massachussetts -based brokerage Jordan Real Estate (JRE). Co-owners Gloria Grimshaw and David Callahan acquired the brokerage from founder Lucille Jordan in 2007.

Brokerage 369

Brokerage Agents Residential Technology 369

Housing Wire

NOVEMBER 4, 2024

The Real Brokerage ‘s expansion trend has continued with another major acquisition. The digital brokerage platform announced on Monday the addition of Amerivest Realty , a Florida-based brokerage, adding 400 agents across Florida , Colorado , Minnesota and Wisconsin to Real’s platform.

Agents 392

Agents Brokerage Technology Industrial 392

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The other brokerages are all fine, but Keller Williams just has so many great properties and we don’t want to leave,” Gubb said. It is hard to beat.” million in volume. Once we hit $1.5

Brokerage 411

Brokerage Technology Branding Industrial 411

Housing Wire

OCTOBER 11, 2024

We want to disrupt the market for the better by aligning ourselves with a forward-thinking company that empowers our team and clients with the best marketing and technology available.” has been on an expansion tear since the success of the brokerage’s Netflix show “Owning Manhattan.” ” SERHANT.

Brokerage 427

Brokerage Technology Industrial Agents 427

Housing Wire

JUNE 12, 2025

a full-service brokerage based in Ukiah, California. He launched his brokerage three years later, focusing on client-first service and building a strong internal team. As part of Century 21, he and his team will gain access to the brand’s technology tools, marketing platform, training and lead generation systems. “My

Branding 426

Branding Brokerage Commercial Development 426

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Theres a reason top brokerages like SERHANT. run their entire operation on Rechat.

Brokerage 339

Brokerage Branding Technology MLS 339

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. In June, independent brokerage TJ Lewis Real Estate affiliated with Keller Williams.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

APRIL 16, 2025

Owning a real estate brokerage may seem like a lucrative business, but in reality, many brokers struggle to turn a profit. High overhead costs One of the biggest obstacles broker-owners face is the high cost of running a brokerage. Well break down the key reasons why most broker-owners dont see the financial success they anticipated.

Brokerage 385

Brokerage Branding Technology Agents 385

Housing Wire

MAY 6, 2025

We believe that delayed marketing will create customer confusion and we are not participating, Pareja said. He said the brokerage is making its listings available through advancing programming interfaces (APIs) to all major real estate portals including Zillow, Redfin , Trulia and Homes.com to ensure maximum exposure for consumers.

Brokerage 388

Brokerage Technology Agents Design 388

Housing Wire

FEBRUARY 25, 2025

Chicago-based Maverick Systems is rapidly expanding its real estate data analytics platform nationwide, offering brokerages a new tool in the competitive landscape for experienced agents. It focuses on eight key Multiple Listing Service (MLS) markets, including four in the nation’s 20 largest markets. ”

Agents 379

Agents Brokerage MLS Technology 379

Housing Wire

OCTOBER 15, 2024

Technology provider Payload is integrating with the brokerage firm, according to a recent announcement. Kevin Morey, Anywhere’s vice president of agent services, also reinforced the company’s commitment to growing its services via new technology.

Earnest money deposit 427

Earnest money deposit Purchase and sale agreement Technology Brokerage 427

Housing Wire

DECEMBER 23, 2024

RE/MAX frequently touts the experience and productivity of its agents, 135 of which made the 2024 RealTrends Verified + Tom Ferry The Thousand more than any other brokerage. Lessinger said RE/MAX is continuing to focus on making it easier for agents to transact by leveraging different technology tools.

Agents 392

Agents Technology Brokerage Branding 392

Housing Wire

MAY 8, 2025

Tamir Poleg, chairman and CEO of The Real Brokerage , closed out the prepared remarks section of his firms first-quarter 2025 earnings call by addressing the transformative technological era the industry is currently operating in. Real is a real estate technology company that is differentiated in our industry.

Technology 370

Technology Title Brokerage Industrial 370

Housing Wire

DECEMBER 3, 2024

Prospective homeowners enter the housing market with two questions: Where do I begin? Potential homeowners should be able to handle this confusion in a world where technology and digital tools rule customer service. How much home can I afford? Once the process starts, nearly half of home buyers report shedding tears at some point.

Finance 392

Finance Technology Loans Brokerage 392

Housing Wire

AUGUST 5, 2024

markets on Monday as the S&P 500 and the Dow Jones Industrial Average fell by 3% and 2.6%, respectively. While technology-sector darlings such as Nvidia and Apple got thumped the hardest, the real estate industry also took its fair share of lumps. Brokerage stocks were especially mixed. loanDepot rose 2.3% RE/MAX shed 4.7%

Brokerage 483

Brokerage Marketing Mortgages Technology 483

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. The new “360-degree product experience” will help brokerages and real estate professionals access data, manage listings and ensure accuracy.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

MARCH 3, 2025

Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian. Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday.

Technology 440

Technology Residential Commercial Brokerage 440

Housing Wire

MAY 20, 2025

Collectively, the group brings more than $400 million in career sales and 500-plus closed transactions across Maryland markets, including Annapolis and Severna Park. Were always proud to partner with top brokerages and agents who share our commitment to delivering an exceptional experience for buyers and sellers across every market we serve.

New Construction 352

New Construction Renovation Principal Construction 352

Housing Wire

OCTOBER 15, 2024

Homie Technologies’ bombshell antitrust lawsuit has one fewer defendant. On Friday, the brokerage notified the court that it was voluntarily dismissing Wasatch Front Regional MLS , which does business as UtahRealEstate.com , from the suit. As a flat-fee brokerage, Homie charged sellers a flat fee to list their property on the MLS.

MLS 426

MLS Brokerage Technology Agents 426