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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 413
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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

It devolved into a battle about historic facts, old-school MLS listing books, pronunciation corrections and even references to the kid-friendly restaurant chain Chuck E. Your system of getting competitors together to found and enforce rules that are designed to stabilize prices is wrong,” he said. “It It is against the law.

MLS 433
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Maryland home seller files commission lawsuit in Missouri

Housing Wire

2023, Umpa is a resident of Maryland and the lawsuit is in regards to the sale of two homes, one in Maryland and one in Ohio. Because this blanket offer must be made available to every buyer-broker using the MLS (i.e., who sold a house on an MLS and used an agent from one of the brokerage defendants between Dec.

MLS 414
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Judge in Zillow suit allows REX’s false advertising claims to stand

Housing Wire

Two months prior, in January 2021, Zillow began moving homes out of its initial search results for sellers who chose not to use agents adhering to the NAR and local multiple listing service (MLS) practices. REX ceased its brokerage operations in mid-May of 2022.

MLS 370
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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

Agents 404
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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. Use quantifiable data, such as your total volume of sales or number of years in the business, to demonstrate your credibility.

Land 442
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Real Estate Exchange files antitrust suit against Zillow, NAR

Housing Wire

” “The NAR and its MLS partners, which now include Zillow, are allowed to once again close off transparent access to home inventory by entering into agreements among themselves that disadvantage all but their own membership; consumers and competition will suffer,” read the lawsuit. Real Estate Tech Demo Hour.

MLS 471