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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation.

Branding 423
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10 ways to use virtual reality technology in your real estate business

Housing Wire

Take your customers on virtual tours Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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17 Clever Home Staging Tips From Top Agents (+ DIY Shopping Guide)

The Close

One of the many marketing strategies that new listing agents struggle with, home staging is probably the most challenging. Hiring a professional stager is expensive, and DIY staging is something of a mystery for most new listing agents. to get the best home staging tips for 2022. Download Home Staging Tips & Guide.

Staging 142
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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

We curated a shortlist of the top real estate podcasts that provide useful information for agents at every stage of their careers. Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024.

Agents 452
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Mortgage Tech Demo Day: Adwerx

Housing Wire

The Adwerx Enterprise Platform is the only digital advertising solution designed specifically for mortgage brokerages and their loan officers. Increase productivity and brand awareness while boosting recruiting and retention efforts for your brokerage. Brand compliance is built into every stage of the process.

Mortgages 252
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Is Owning a Real Estate Brokerage Profitable?

Marco Santarelli

If you are thinking of starting or expanding your own real estate brokerage, you might be wondering how profitable this business can be. The answer is not simple, as profitability depends on many factors, such as market conditions, location, competition, and business strategies. Is owning a real estate brokerage profitable?