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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. I still own the national trademark for The Address , which was the name of my first independent brokerage.

Branding 420
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Outdoor Workspace To Take Center Stage at Downtown Los Angeles Office Project

Propmodo

in Downtown Los Angeles’ Arts District, developer Skanska USA has partnered with architecture firm Perkins + Will to create functioning outdoor workspaces, which appear destined to become the norm in post-pandemic office design. It’s outdoor workspace, and at the proposed 15-story office project at 1811 Sacramento St.

Staging 104
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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.

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17 Clever Home Staging Tips From Top Agents (+ DIY Shopping Guide)

The Close

One of the many marketing strategies that new listing agents struggle with, home staging is probably the most challenging. Hiring a professional stager is expensive, and DIY staging is something of a mystery for most new listing agents. to get the best home staging tips for 2022. Download Home Staging Tips & Guide.

Staging 142
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Is Owning a Real Estate Brokerage Profitable?

Marco Santarelli

If you are thinking of starting or expanding your own real estate brokerage, you might be wondering how profitable this business can be. However, with proper planning and execution, real estate brokerages can be highly profitable ventures. Is owning a real estate brokerage profitable? According to a report by IBISWorld, the U.S.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

We curated a shortlist of the top real estate podcasts that provide useful information for agents at every stage of their careers. Recent topics have included deep dives into the NAR commission lawsuit and settlement, as well as brokerage best practices (and mistakes to avoid) regarding recruitment and retention.

Agents 396
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Top 10 color and design trends for 2023

Inman

Don’t be afraid to be bold and daring with your design choices this year. We are venturing into better, brighter times, and our homes are a direct reflection of that.

Design 135