Housing Wire

JUNE 13, 2025

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology , including tools, integrations and trends impacting mortgage and real estate. RetroRate funding round will fuel assumable mortgage tool set RetroRate — a startup simplifying the process of finding and evaluating assumable mortgages — raised $2.2

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Industrial MLS Loan Officer Lending 252

Housing Wire

OCTOBER 21, 2024

The remaining defendants in Homie Technologies’ antitrust suit are seeking to have the case dismissed. As a flat-fee brokerage, Homie charged sellers a flat fee to list their property on the MLS. But the MLS defendant was dismissed without prejudice, which means Homie could refile the case. District Court in Utah.

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Brokerage MLS Agents Branding 421

Housing Wire

MARCH 26, 2025

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform.

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Industrial MLS Brokerage Seller disclosure 366

Housing Wire

APRIL 30, 2024

The Northern Nevada Regional MLS (NNRMLS) is teaming up with Lone Wolf Technologies to launch the HomeSpotter app, the companies announced on Tuesday. The 4,000 members of NNRMLS now have access to their own branded mobile MLS home search app, HomeSpotter, powered by Lone Wolf.

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MLS Agents Branding Technology 419

Housing Wire

JANUARY 27, 2025

Beyond that, technology continues to evolve, yet those solutions do little to streamline processes and deliver actual returns. Professionals should also leverage technology to give clients the best experience for the biggest decision of their lives. But to execute at scale will require support from cutting-edge technology applications.

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Technology Renovation Agents Industrial 384

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms.

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Brokerage Branding Technology MLS 272

Housing Wire

OCTOBER 16, 2024

A new startup wants to help real estate agents get more out of their multiple listing service (MLS). Realoq has launched a MLS platform that features customized branding and direct access to consumers, and the company believes it will provide savings on lead generation.

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MLS Branding Agents Technology 420

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” The essence of our industrys defense of modern MLS infrastructure rests upon a fragile foundation that says, “Its not perfect, but its the best we can do.”

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MLS Brokerage Industrial Agents 275

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., Act as a real estate brand strategist helping me define and refine my brand identity.

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Branding Title Agents As-is 416

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 3 Boost utilizes MLS data for streamlined ad creation. Craft image ads or opt for Boost to generate a listing video.

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Technology MLS Branding Agents 415

Housing Wire

MARCH 14, 2025

Utah-based Inside Real Estate has acquired ListAssist , which provides artificial intelligence (AI)-powered search and marketing technology that’s designed to enhance the property search experience. Joe Skousen , CEO of Inside Real Estate, described the acquisition as a step toward revolutionizing how consumers search for homes.

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Technology MLS Branding Industrial 201

Housing Wire

NOVEMBER 14, 2024

LCA’s tagline is “exploring the science of real estate,” and you’ll find plenty of advice about technology here. Brokerage-specific FB groups If you’re with a large, national brand, seek out Facebook groups within your company. If you tell your buyer about a property that’s not on MLS yet, you’ll be a hero!

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Agents Brokerage Industrial Branding 397

Housing Wire

JUNE 2, 2025

Were building technology that removes friction from the creative process and gives real estate professionals total controlwithout the learning curve. Users can even upload specific furnishings to reflect a brand or their personal aesthetic vision. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo.

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Agents Staging Marketing Design 240

Housing Wire

JUNE 3, 2024

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year, 50 winners were selected. Take a look at the full list of winners below. Congratulations to this year’s honorees!

Marketing 458

Marketing Branding Technology Mortgages 458

Housing Wire

JANUARY 23, 2024

As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin. Mike’s passion for leveraging technology to facilitate online property auctions makes him a perfect fit for Xome,” the company said in the post.

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Industrial Title Technology MLS 431

Housing Wire

MARCH 3, 2025

When you upload the photos into MLS or on your listing website, be sure the pictures tell a story. Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand. New tech gadgets for the home are being released every day.

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Staging Agents Branding As-is 385

Housing Wire

APRIL 29, 2025

He also emphasizes the importance of technology-driven strategies and warns against overlooking the power of hyperlocal market dynamics. Jacobi: What we’ve seen locally in Seattle is we were called out by Compass as part of the Northwest MLS , and controlling the board and all this malarkey. Agents are after each other.

Industrial 201

Industrial MLS Brokerage Branding 201

Housing Wire

SEPTEMBER 1, 2023

Through the development of improved and sophisticated systems, protocols and technology, these operations leaders are driving their companies to growth and success. In its 8th year, the HW Insiders program is spotlighting the talented operations professionals who are laying the foundation of success for their organizations.

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Technology Title Development Lending 450

Housing Wire

OCTOBER 1, 2024

The second involves the home shopping process, as the platform keeps track of properties the buyer has toured by integrating MLS data. The product offers white-label branding that allows buyer agents and brokerages to customize the interface for their clients. But Rayse also plans integration for seller agents sometime in 2025.

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Agents MLS Brokerage Branding 421

Housing Wire

OCTOBER 13, 2023

As a mortgage technology optimization platform, BlueForceX would provide data solutions, cut inflated tech solutions costs, and advise market positioning strategies. Home Data Solutions – a 50-state MLS data aggregation company – will provide data solutions and a stack for lenders to have 100% MLS coverage.

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MLS Technology Mortgages Loans 410

Housing Wire

AUGUST 25, 2024

With technology changing faster than new agents answer phone calls, choosing the right real estate brokerage software can sometimes feel like a full-time job. Using Ylopo’s proprietary AI voice technology, agents can roleplay 60 different sales scenarios to practice their scripts and rebuttals to build confidence for live calls.

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Brokerage Branding Agents MLS 409

Housing Wire

AUGUST 22, 2024

First MLS , the largest MLS in Georgia , is the first CoreLogic client to opt into the product, integrate it and roll it out to its members. First MLS CEO Jeremy Crawford said his company has been proactive in adding AI options to its toolkit. “I The feedback in general has been great. No issues in the field with implementation.

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MLS Branding Development Design 408

Housing Wire

JUNE 5, 2023

This includes branded market reports, infographics, and other educational materials aimed at engaging leads and converting them into clients. In addition to its other features, the system generates a high volume of affordable leads with accurate contact information while also utilizing Top Producer’s smart follow-up technology.

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MLS Technology Branding Agents 370

Housing Wire

MARCH 25, 2021

Technology has given consumers the power of choice and expedited the entire real estate purchasing process. Successful agents, brokerages and loan officers of the future are going to rely significantly on technology to find, nurture and engage with buyers and sellers while also playing an expanding role as personal advisors.

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Brokerage Branding Technology Staging 410

Housing Wire

JULY 5, 2023

Through compelling messaging, content development, strategic campaigns and much more, these leaders are driving meaningful revenue growth for their organizations by engaging audiences and generating brand awareness day in and day out. This year’s list includes a diverse group of marketing minds who come from many different aspects of housing.

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Marketing Branding Technology Development 370

Housing Wire

OCTOBER 6, 2023

Anywhere will require company owned brokerages and their affiliated agents to include the listing broker’s offer of compensation for prospective buyers’ agents as soon as possible in each active listing, consistent with MLS rules and/or capabilities of third-party website operators.

Brokerage 432

Brokerage MLS Agents Branding 432

Housing Wire

JUNE 4, 2025

In the past, the noise surrounding Compass included criticisms of its technology and its lack of profitability, but much of todays noise is related to Compass three-phase marketing plan, and the firms strong stance against the National Association of Realtors (NAR) Clear Cooperation Policy (CCP). Thats noise! He created tension, scarcity.

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MLS Technology Agents Staging 315

Housing Wire

JULY 1, 2024

Name Job Title Company Name Ali Haralson President Auction.com Amy Jo Plummer Vice President of Customer Experience Maxwell Anita Blue President LGBTQ+ Real Estate Alliance Candy Nowak Chief Credit Officer CMG Financial Cecilia Choy Chief Operating Officer ICE Mortgage Technology Cerita Battles Head of Community & Affordable Lending Chase Charis (..)

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Lending Technology Mortgages Equity 473

Housing Wire

JUNE 11, 2024

Developed over the past two years, the newly rebranded Flyhomes portal is proprietary technology that was designed under the guidance of ZeroDown co-founders Laks Srini and Abhijeet Dwivedi, who have joined Flyhomes as chief technology officer and chief growth officer, respectively. covering roughly 75% of the U.S.

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Technology Design Agents MLS 430

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Want a killer real estate website? Upgrades are quick and easy via their Salesforce-style Add-Ons Marketplace.

Brokerage 419

Brokerage Agents Branding Land 419

Housing Wire

AUGUST 22, 2024

In this executive conversation, we talk to Mickey Neuberger, who lays out Realtor.com’s vision for the coming months and years, prioritizing customer experience, technological innovation, and market adaptation. 1 brand trusted by real estate professionals and to be linked with a brand whose legacy goes back almost 120 years.

Branding 415

Branding Agents Industrial Technology 415

Housing Wire

JUNE 15, 2024

Customizable website: A website customized for your brand that is IDX-enabled, tailored for lead capture, and search-engine friendly. MLS connectivity: Connect your IDX-enabled website with your MLS and send listingsand listing details in marketing pieces.

Marketing 430

Marketing MLS Agents Branding 430

Housing Wire

AUGUST 1, 2022

Bright MLS. ICE Mortgage Technology. ICE Mortgage Technology. Chief Technology Officer. Anywhere Brands. Vice President of Industry and Regulatory Affairs. Carey Armstrong. Co-founder and Chief Revenue Officer. Cindy Ariosa. Chair, Board of Directors. Courtenay Dunn. Director of Government Affairs. Parker Dunahay.

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Lending Title Technology Finance 384

Housing Wire

SEPTEMBER 13, 2024

I have never experienced the lead flow, the brand awareness, the fans on the street that I’ve experienced in the last two months. We provide marketing support, brand support, lead support and operational support to all of our markets. I focus on personal brand as a form of lead gen , especially in a post-NAR settlement world.

Brokerage 402

Brokerage Branding Agents MLS 402

Housing Wire

APRIL 24, 2024

Top Producer also offers mobile-friendly websites that you can create using their intuitive website builder to capture leads, showcase your listings, and build your brand. Top Producer can also help you automate your marketing with branded MLS reports. And all your Facebook leads can be imported using Zapier.

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MLS Branding Land Agents 428

Housing Wire

SEPTEMBER 6, 2023

The biggest combined brokerage company in the country in terms of all their brands, just said, ‘We’re out. Worst case scenario, the broker representing the buyer will have to negotiate their own fee with their client and the seller can no longer be compelled to make a blanket offer of compensation in order to list on the MLS,” Murray said.

Industrial 421

Industrial MLS Agents Equity 421

Housing Wire

MAY 5, 2023

The feature offers brokers a side-by-side breakdown of various mortgage options, giving them the flexibility to come up with reports for their clients with their own brand elements. formed a strategic alliance with Black Knight, giving Black Knight Paragon MLS platform users access to the Restb.ai

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Investor Finance MLS Closing costs 383