Housing Wire

NOVEMBER 30, 2022

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. The Cloudvirga team has been able to dramatically improve the experience of the borrower and the loan officer. For borrowers, a point-of-sale system is typically their first physical interaction with a lender’s brand.

Loan Officer 369

Loan Officer Loans Branding Technology 369

Housing Wire

SEPTEMBER 28, 2023

Jim Anderson Colorado-based lender Loan Simple brought on Jim Anderson as its new chief marketing officer. Anderson, who started the new role in September, will oversee all aspects of the firm’s marketing, branding and demand-generation efforts. Anderson won HousingWire’s Marketing Leader Award in 2021.

Loans 409

Loans Marketing Lending Finance 409

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. In total, its funded loan volume jumped from $8.9 Its refinance recapture rate in 2024 when including closed-end second-lien loans was 52%, up from 41% two years earlier.

Loans 363

Loans Equity Principal Mortgages 363

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. Edge Home Finance launched its Edge Loan Advisor platform in January 2025 that is powered by FinLocker. ” . ”

Mortgages 316

Mortgages Loan Officer Technology Loans 316

Housing Wire

MAY 8, 2025

Todays best loan officers operate differently and expect more. Naturally, this means loan officers (LOs) dont work the same way anymore, either. So by the time theyve contacted an LO, theyre armed with substantial knowledge about loan products, rates and qualification requirements (or, in some cases, misinformation about the same).

Loan Officer 318

Loan Officer Debt-to-income ratio Loans Technology 318

Housing Wire

OCTOBER 22, 2024

Guaranteed Rate Affinity was formed in 2017 through a partnership between Rate , formerly branded as Guaranteed Rate , and Anywhere Real Estate , formerly known as Realogy. At Movement, Rawls started as a loan officer before taking over as producing bank manager.

Lending 394

Lending Mortgages Loan Officer Development 394

Housing Wire

FEBRUARY 3, 2025

It is easy to become blinded by the end goal of increasing loan volume and quality origination talent. Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as.

Due diligence 395

Due diligence Purchase and sale agreement Industrial Mortgages 395

Housing Wire

MAY 29, 2025

For subservicers, managing loans can generate stable income through fees, and when agreements allow and align with their strategy, it opens doors for cross-selling activity. including affiliated Rushmore Loan Management Services ) and Flagstar s servicing assets. Theres a lot of consolidation in the [subservicing] industry.

Mortgages 339

Mortgages Loans Banks Industrial 339

Housing Wire

JUNE 2, 2025

Take a look at the list below and click through each profile to discover how these outstanding leaders are making a meaningful impact across the industry.

Marketing 297

Marketing HR Branding Brokerage 297

Housing Wire

MARCH 3, 2025

Sellers loan officers who agree to move over to Buyer may want (in addition to use of their team name which is typically an assumed name of Seller) to continue to use Sellers name for a period of time after closing, as part of their recognized brand.

Purchase and sale agreement 381

Purchase and sale agreement Closing Industrial Mortgages 381

Housing Wire

SEPTEMBER 19, 2022

SPS) has struck a deal to acquire certain assets of Texas-based Rushmore Loan Management Services LLC. “We believe that this combination of two highly rated and well-recognized brands will create a stronger company to better serve our customers, clients, regulators and associates,” Gandhi said in a press statement.

Loans 382

Loans Property Management Technology Branding 382

Housing Wire

MARCH 5, 2025

1 loan originator in the country by volume for at least five years, is assuming the role of president at Rate Mortgage , the company announced Tuesday. Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. But my biggest focus initially is going to be the loan officers.

Loan Officer 410

Loan Officer Loans Technology Mortgages 410

Housing Wire

DECEMBER 16, 2024

The cost to originate loans rises, alongside appraisal fees, credit reports, FICO verification , digital verification and insurance. A stock sale means we’re going to buy the company’s stock, establish loan liability for already-produced loans and buy the shell. But the trade-offs are pretty dramatic for an owner.

Loan Officer 363

Loan Officer Technology Loans Banks 363

Housing Wire

DECEMBER 2, 2024

Understanding what rights the departing employee may have in a loan pipeline, customer lists, or referral arrangements can avoid costly legal battles that significantly impair the value of any new opportunities. Without proper planning and investigation, continued use of such brands and marks can result in costly infringement claims.

Industrial 383

Industrial Mortgages Branding Loans 383

Housing Wire

MAY 8, 2024

Nonbank lender Panorama Mortgage Group (PMG) launched a new program that allows first-time homebuyers to take out a loan with a 1% down payment , the company announced on Wednesday. Founded in 2007 in Las Vegas , Panorama originated from Alterra Home Loans , which carved out a niche by catering to first-time Hispanic homebuyers.

Loans 385

Loans Mortgages Lending Branding 385

Housing Wire

NOVEMBER 15, 2024

One of the ways the reverse mortgage industry has aimed to position the potential value proposition for prospective borrowers is by the ability to use the loan proceeds to fund home modifications. Department of Housing and Urban Development (HUD) has also given attention to home modifications specifically for aging in place.

Design 409

Design Renovation Branding Development 409

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 318

Branding Equity Lending Finance 318

Housing Wire

NOVEMBER 15, 2024

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help them build their own brand and connections? Ordering an appraisal was as easy as pushing a button.

Loan Officer 361

Loan Officer Loans Marketing Title 361

Housing Wire

MARCH 1, 2024

From leveraging the latest in artificial intelligence (AI) and digital marketing to mastering financial literacy, mortgage and real estate professionals have come together to provide these skills to loan officers in a new book titled, “Rethink Everything: You ‘Know’ About Being A Next-Gen Loan Officer.”

Loan Officer 418

Loan Officer Loans Marketing Title 418

Housing Wire

NOVEMBER 16, 2023

CUSO Home Lending rolled out Dark Matter Technologies ’ Empower loan origination system (LOS) for its credit union owners. Dark Matter Technologies, which completed the acquisition of Black Knight ’s Empower and Optimal Blue in September, is prioritizing bringing down origination costs for lenders.

Lending 410

Lending Technology Loans Branding 410

Housing Wire

JUNE 13, 2025

Optimal Blue introduces automated refi tool As refi activity shows signs of life, Optimal Blue launched a new tool to help loan officers capture refinance opportunities automatically. The tool, Capture for Originators, identifies leads, runs pricing, and preps borrower presentations — cutting hours of manual work.

Industrial 250

Industrial MLS Loan Officer Lending 250

Housing Wire

JANUARY 24, 2025

Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,” Franck Ruimy, Dunmor’s founder and CEO, said in a statement. Established in 2021, Dunmor operates nationwide in the consumer direct and broker channels.

Equity 352

Equity Lending Residential Branding 352

Housing Wire

MAY 7, 2025

In beating its estimates for funded loan volume and by posting a profit in the first quarter of 2025, reverse mortgage lender Finance of America (FOA) saw its volume improve by nearly one-third compared to numbers from Q4 2024. The company is maintaining a bullish outlook for business in the months ahead.

Finance 308

Finance Branding Industrial Mortgages 308

Housing Wire

JANUARY 20, 2025

We actually need to manufacture the loan as quickly, compliantly and secure as possible and nothing more. Snyder: There’s a lot of really good vendors out there that provide a solution within that tech that is either user-based or loan-based and it just keeps adding up. Is that something that you’re thinking about?

Technology 370

Technology Development Loans Branding 370

Housing Wire

AUGUST 31, 2023

And as a loan officer (LO), why should I care? A look into GSE appraisal modernization efforts The GSEs have each offered appraisal waivers on eligible loans for several years. For an LO working to get the loan to the finish line, this can be a huge time saver. Why do we need them? Who is eligible to take advantage of them?

Loans 396

Loans Inspection Lending Technology 396

Housing Wire

NOVEMBER 12, 2024

In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said. In the third quarter, we saw an 89% increase in HomeSafe Second loans compared to Q2, and we anticipate further growth as we invest more capital and resources in the product,” she said.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 288

Mortgages Branding Development Technology 288

Housing Wire

APRIL 16, 2025

The integration, announced on Wednesday, connects Rocket to a network of approximately 28,000 active users, including 21,000 loan officers who source mortgage offers from multiple wholesale lenders including Rockets chief rival, United Wholesale Mortgage (UWM) all within a single system.

Loan Officer 274

Loan Officer Loans Mortgages Branding 274

Housing Wire

MARCH 30, 2023

Donny Kirby, former vice president of national direct-to-consumer sales at Wyndham Capital Mortgage , spent more than 12 years at Charlotte, North Carolina-based company before leaving to start a mortgage broker shop, Cornerstone Home Loans. We all know that home affordability is an issue for everyone right now.

Loans 397

Loans Mortgages Loan Officer Lending 397

Housing Wire

JUNE 9, 2025

Thoughtful branding Kelman said that their slavish devotion to the best customer experience means they’ll be distributing leads to the best agent for that consumer, even if it comes at the expense of a Redfin agent getting the deal done. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said.

Branding 258

Branding Mortgages Industrial Closing 258

Housing Wire

MAY 22, 2025

The brand returns When asked specifically about whether the new version of EquityIQ is the same as the previous one, Kent said there are some key differences but the brand name itself is seen as a strength. We love the brand name, he said. But Kent expressed confidence in the value proposition of EquityIQ.

Mortgages 205

Mortgages Branding Loans Equity 205

Housing Wire

MARCH 21, 2025

Rockets capabilities in mortgage are more advanced than basically anybody, so Zillow has to continue to up its game in mortgage offer more financing options, loan types, speed up the time to close, and possibly offer consumers rebates in certain areas. But Zillow has that recognizable consumer brand.

Loan Officer 248

Loan Officer Loans Mortgages Title 248

Housing Wire

MAY 22, 2023

Top-producing loan officer Christopher Keelin has taken his 80+person team over to CrossCountry Mortgage to “take advantage” of the lender’s technology while scaling his business. Keelin closed $57 million in volume in the first quarter of 2023. This year, Keelin has a team goal to post $700 million in volume. “If

Loan Officer 367

Loan Officer Loans Investor Technology 367

Housing Wire

APRIL 30, 2025

An invitation for innovation I began my career when loan applications were just four pages long, every loan required a manual underwriting review, and we collected Service Release Premiums (SRPs). Back then, we proudly branded ourselves as one of the first online finance companies with the tagline, “Buy a house with your mouse.”

Mortgages 315

Mortgages Industrial Loans Technology 315

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities.

Mortgages 318

Mortgages Equity Branding Loans 318

Housing Wire

MARCH 6, 2025

Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. It started 2024 with 18 loan officers and finished the year with about 90. The company said about 40 independent brokerages with about 2,200 agents in total joined under these terms.

Brokerage 369

Brokerage Agents Loan Officer Technology 369

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners. We service most of our own loans on the traditional side as well as the reverse side.

Mortgages 369

Mortgages Equity Lending Branding 369