Housing Wire

OCTOBER 24, 2024

The company will alert broker partners to potential refinance business and notify them if “a payoff is ordered on one of their loans within the broker network.” We know that brokers who leverage our brand win more loans,” Pistone said. It will also exclude broker-network borrowers from the company’s outbound marketing campaigns.

Principal 421

Principal Branding Investor Industrial 421

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. according to Inside Mortgage Finance (IMF). In total, its funded loan volume jumped from $8.9 That marked a substantial turnaround from the $87.5 In 2023, it acquired $1.4

Loans 363

Loans Equity Principal Mortgages 363

Housing Wire

JUNE 2, 2025

Take a look at the list below and click through each profile to discover how these outstanding leaders are making a meaningful impact across the industry.

Marketing 297

Marketing HR Branding Brokerage 297

Housing Wire

MARCH 14, 2025

This was some of the perspective shared this week by Kristen Sieffert , president of Finance of America (FOA) when the company presented its earnings results for the fourth quarter and full year. We’ve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Branding 318

Branding Equity Lending Finance 318

Housing Wire

NOVEMBER 12, 2024

Finance of America (FOA), the leading reverse mortgage lender, presented a robust outlook last week in its third-quarter 2024 earnings and is aiming to hit the ground running with business in 2025.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

SEPTEMBER 28, 2023

Jim Anderson Colorado-based lender Loan Simple brought on Jim Anderson as its new chief marketing officer. Anderson, who started the new role in September, will oversee all aspects of the firm’s marketing, branding and demand-generation efforts. Anderson won HousingWire’s Marketing Leader Award in 2021.

Loans 409

Loans Marketing Lending Finance 409

Housing Wire

SEPTEMBER 9, 2022

Pennymac followed the tracks of Rocket Pro TPO and United Wholesale Mortgage in raising conforming loan limits ahead of the Federal Housing Finance Agency ‘s (FHFA) decision to do so in November. Official 2023 conforming loan limit changes will be determined by the FHFA announcement, she added.

Loans 410

Loans Finance Branding Mortgages 410

Housing Wire

MAY 29, 2025

For subservicers, managing loans can generate stable income through fees, and when agreements allow and align with their strategy, it opens doors for cross-selling activity. including affiliated Rushmore Loan Management Services ) and Flagstar s servicing assets. Indeed, the total residential subservicing market declined to $3.96

Mortgages 339

Mortgages Loans Banks Industrial 339

Housing Wire

JANUARY 24, 2025

Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,” Franck Ruimy, Dunmor’s founder and CEO, said in a statement. Established in 2021, Dunmor operates nationwide in the consumer direct and broker channels.

Equity 352

Equity Lending Residential Branding 352

Housing Wire

MAY 14, 2025

One of the nations leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. The company beat its estimates for funded loan volume, posted a profit and maintains a bullish outlook for the quarter ahead. improvement in our upper funnel inquiry to lead conversion.

Finance 246

Finance Branding Renovation Loans 246

Housing Wire

JUNE 13, 2025

Optimal Blue introduces automated refi tool As refi activity shows signs of life, Optimal Blue launched a new tool to help loan officers capture refinance opportunities automatically. The tool, Capture for Originators, identifies leads, runs pricing, and preps borrower presentations — cutting hours of manual work.

Industrial 250

Industrial MLS Loan Officer Lending 250

Housing Wire

JUNE 5, 2024

Leading reverse mortgage lender Finance of America (FOA) has undergone a round of layoffs that are impacting multiple levels of the organization, including retail and corporate leadership positions. The news was first reported by National Mortgage News. As of late-day trading on Wednesday, the price currently sits at $0.59.

Finance 454

Finance Sales Equity Industrial 454

Housing Wire

APRIL 27, 2021

Finance of America intends to acquire Parkside Lending ‘s third-party origination channel operation for $40 million, the publicly traded lender and servicer announced Tuesday. Our TPO business is a part of our long-term growth strategy,” Bill Dallas, president of Finance of America Mortgage, said in a statement.

Finance 370

Finance Lending Mortgages Renovation 370

Housing Wire

APRIL 18, 2023

Today, she interviews Yanely Espinal, the Education Outreach Director for NextGen Personal Finance. As a child from an immigrant family, financial literacy was not something that was discussed at home, and Yanely struggled with personal finance as she entered adulthood. I’m a daughter of immigrants. So I was in that program.

Finance 369

Finance Loans Branding Banks 369

Housing Wire

MARCH 5, 2025

1 loan originator in the country by volume for at least five years, is assuming the role of president at Rate Mortgage , the company announced Tuesday. 8 on the Inside Mortgage Finance ranking of top originators at just under $40 billion. Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans.

Loan Officer 410

Loan Officer Loans Technology Mortgages 410

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. just to give an idea of how fragmented it is in terms of the lender,” Christian Faes, founder of F2 Finance, said in an interview with HousingWire. LendInvest has more than $4.7 billion (£3.7

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

MARCH 6, 2025

Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. It started 2024 with 18 loan officers and finished the year with about 90. The company said about 40 independent brokerages with about 2,200 agents in total joined under these terms. Its revenue was $1.3

Brokerage 369

Brokerage Agents Loan Officer Technology 369

Housing Wire

MAY 8, 2024

Nonbank lender Panorama Mortgage Group (PMG) launched a new program that allows first-time homebuyers to take out a loan with a 1% down payment , the company announced on Wednesday. PMG offers platforms for human resources, finance, technology , legal and compliance services to its group of lenders.

Loans 385

Loans Mortgages Lending Branding 385

Housing Wire

MARCH 21, 2025

As industry analyst Mike Delprete put it in a recent blog post , both firms are now in search of the holy grail of real estate: a one-stop shop that combines home search, buy & sell, financing, and title insurance. But Zillow has that recognizable consumer brand. Analysts, however, feel this acquisition will help with this.

Loan Officer 248

Loan Officer Loans Mortgages Title 248

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. With several top 10 reverse mortgage lenders now active in some form within the U.S.

Investor 368

Investor Mortgages Bankruptcy Equity 368

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 288

Mortgages Branding Development Technology 288

Housing Wire

APRIL 30, 2025

An invitation for innovation I began my career when loan applications were just four pages long, every loan required a manual underwriting review, and we collected Service Release Premiums (SRPs). Back then, we proudly branded ourselves as one of the first online finance companies with the tagline, “Buy a house with your mouse.”

Mortgages 315

Mortgages Industrial Loans Technology 315

Housing Wire

SEPTEMBER 19, 2024

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We billion AUD, or roughly $1.2 billion USD.

Mortgages 420

Mortgages Banks Finance Branding 420

Housing Wire

APRIL 22, 2025

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 318

Equity Marketing Finance Mortgages 318

Housing Wire

OCTOBER 14, 2020

On the heels of going public, Rocket Companies’ broker channel, Quicken Loans Mortgage Services (QLMS), made waves throughout the industry when it announced it would be rebranding to Rocket Pro TPO in an effort to closer align itself with the brand that has become ever-present in the lending space.

Loans 306

Loans Loan Officer Branding Technology 306

Housing Wire

JANUARY 11, 2021

As of November, loanDepot was the nation’s eighth-largest originator and the 31st largest servicer, according to Inside Mortgage Finance. Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. billion of loans in the twelve months ended Sept.

Branding 503

Branding Banks Loans Finance 503

Housing Wire

APRIL 18, 2025

Where the tech stack is today When asked to assess where the reverse mortgage technology stack sits today, Brian Conneen , the recently appointed chief information officer at Finance of America (FOA), said that the largest opportunity exists within digital customer experiences.

Technology 315

Technology Mortgages Industrial Finance 315

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Pennymac was the nations second-largest lender in 2024, according to Inside Mortgage Finance (IMF) data.

Design 288

Design Mortgages Branding Finance 288

Housing Wire

AUGUST 10, 2022

Nonbank lender Panorama Mortgage Group has added Texas-based Lone Peak Lending to its growing stable of brands. Lone Peak is the fourth lender to join Panorama this year, following the additions of Utah-based Rely Home Loans , Texas-based Prosperity Mortgage and Oregon-based Vision Mortgage Group.

Lending 421

Lending Mortgages Loan Officer Branding 421

Housing Wire

NOVEMBER 21, 2023

California-based mortgage lender CMG Financial announced the integration of Shamrock Home Loans’ origination team, which will boost its presence in New England. The group will be branded as Shamrock, Powered by CMG Home Loans. 21, NMLS showed the lender had eight loan officers and 13 branches. year over year.

Loan Officer 418

Loan Officer Lending Loans Finance 418

Housing Wire

SEPTEMBER 9, 2024

“This acquisition furthers our long-term plan of developing a full-service commission-free homebuying and financing technology platform powered by our proprietary AI technology and dedicated professionals,” Brent Miller, chief financial officer of reAlpha, said in a prepared statement.

Brokerage 421

Brokerage Mortgages Technology Branding 421

Housing Wire

OCTOBER 6, 2023

Then, we have all the traditional financing options, including jumbo.” ” PRMG offers a comprehensive range of mortgage products, including conventional, FHA, VA, USDA and jumbo loans. The lender, based in South Dakota, offers conventional, FHA and VA loan products, as well as bridge loans.

Mortgages 473

Mortgages VA loan Finance Renovation 473

Housing Wire

SEPTEMBER 23, 2024

The division will be led by Joe Conrad, an industry veteran who most recently served as a reverse mortgage loan officer at Mutual of Omaha Mortgage. The division will be led by Joe Conrad, an industry veteran who most recently served as a reverse mortgage loan officer at Mutual of Omaha Mortgage.

Lending 416

Lending Mortgages Equity Loan Officer 416

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 429

Branding Finance Principal Loans 429

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. Reverse mortgage marketing can be an exacting process.

Mortgages 417

Mortgages Marketing Finance Equity 417

Housing Wire

JUNE 4, 2021

Bill Dallas , president of Finance of America Mortgage , will speak at engage.marketing on the panel: Winning in a red-hot purchase market. In 2009, Dallas purchased Skyline Home Loans with Upfront Ventures and a team to modernize the traditional mortgage business. The affiliated companies are backed by Blackstone.

Finance 370

Finance Loans Mortgages Branding 370

Housing Wire

MAY 1, 2025

Attendee reactions were generally positive, from executives through front-line loan originators and other industry participants. Ashley Honor Smith, senior vice president of brand and communications at Finance of America (FOA), was particularly interested in the discussion around the industry advocacy update.

Mortgages 227

Mortgages Loan Officer Loans Industrial 227