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Navigating movement in the mortgage industry series: Due diligence in mergers and acquisitions

Housing Wire

There is constant movement in the mortgage industry with the desire for growth and expansion. Thus, it has never been more important to focus on due diligence in analyzing a mortgage industry acquisition target. Regulatory compliance The mortgage industry is heavily regulated and subject to scrutiny by both State and Federal agencies.

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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 356
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Stone Point Capital takes a stake in Keller Williams

Housing Wire

Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday. Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian.

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FOA enlists new marketing agency in renewed push

Housing Wire

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement. Weve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Marketing 289
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FOA seeks to ‘modernize’ reverse mortgage outreach efforts to seniors

Housing Wire

While the reverse industry has faced unique headwinds over the past couple of years, the company is seeking to build on the momentum provided by its HomeSafe Second proprietary product. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 370
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FAR, AAG to unify under Finance of America brand

Housing Wire

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 468
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FOA’s Kristen Sieffert talks about growing the business in 2025

Housing Wire

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 356