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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Under what NAR is calling its MLS Listing Options for Sellers policy , sellers will have the option to delay marketing their listing publicly as long as they sign the required disclosure. During the time period, the listing will be able to be seen by other MLS participants through their local MLS platform.

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Experts weigh usefulness of exclusive listings

Housing Wire

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. This shift is prompting real estate professionals and consumers alike to reevaluate implications of this marketing approach.

MLS 270
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The debate around Clear Cooperation ignores real solutions

Housing Wire

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

MLS 313
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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., Act as a real estate brand strategist helping me define and refine my brand identity.

Branding 416
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Confused by the CCP debate? Here’s what to know

Housing Wire

The policy was a response to a proliferation of pocket listings and a rapid decline in housing inventory on the MLS, despite a large number of transactions still occurring. The CCP requires listing brokers to share a listing to the MLS within 24 hours of publicly marketing the property. It was out of this that CCP was born.

MLS 244
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Brand consistency helps build your brand identity. Or omit the MLS link and tease out the listing with stats and photos in your newsletter, and invite your audience to contact you directly for more information. But some software makes delivering custom real estate newsletters for clients that showcase your branding easier.

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Here’s the key to being an empowered real estate professional in 2022

Housing Wire

What matters for your market (wherever you are) is what patterns are developing near you. new listings, sold listings, days on market, off-market listings?—?will the trends and patterns that are unique to your market and will allow you to?identify?any Being a market expert helps your brand? ?.

MLS 441