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Black Knight’s Surefire CRM and Mortgage Marketing Engine makes marketing and messaging fast and simple

Housing Wire

Mortgage professionals need a solution that gives them total insight across the customer life cycle and that can offer multiple functionalities that keep them top of mind with customers – even after the loan closes. Ultimately, Surefire users have the right functionality at their fingertips for every stage of the loan life cycle.

Marketing 382
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Anywhere teams up with RealScout to facilitate the real estate journey

Housing Wire

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday. How does it work ?

Staging 414
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Learn from these 5 powerful executives at HW Annual

Housing Wire

As Chief Marketing Officer at OJO Labs , Karen Starns will be taking the stage for the “1+1=3 The Marketing Strategy of M&A” panel. In her role as CMO, Starns oversees a fast-growing, agile team across product marketing, brand, creative and insights. Women of Influence Forum. Register for HW Annual here.

Staging 393
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Proptech Job Opportunity: Chief of Marketing Officer for Collabra Technology

GeekEstate

We have a job opportunity to share from a member of the GEM, Collabra Technology , data analytics and automated digital marketing solutions for the real estate industry: Chief Marketing Officer. Partner closely with the channel sales organization to ensure support for effective lead generation and conversion opportunities.

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HW Media acquires REAL Trends to combine two of real estate’s most powerful media outlets

Housing Wire

HW Media, publisher of HousingWire, FinLedger, and producer of Engage Events, today announced it has closed on the strategic acquisition of REAL Trends, the residential real estate industry’s leading report that ranks the performance of the top U.S. brokerage firms.

Branding 537
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Reinventing lead generation with the Qualified Borrower program

Housing Wire

Unfortunately, purchased leads are expensive, and their lofty price tag does not guarantee they will convert to closed loans. A dependency on purchased leads not only weakens a lender’s brand, but it also indicates that an organization is missing out on opportunities to capture the business of contacts already in its database.

Staging 382
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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. However, it was deemed as too challenging technologically so it languished. Both are excellent uses of the technology to save time. So how can real estate agents be so cavalier about their job?

Agents 370