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Are private listings and fiduciary duty truly opposites?

Housing Wire

But could listing a client’s property on a private network instead of the MLS really be considered a breach of fiduciary duty? A study from Bright MLS backs up Willoughbys assertions. HousingWire consulted legal and consumer advocacy experts to find out. HousingWire consulted legal and consumer advocacy experts to find out.

MLS
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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

The company said the tool is built on a proprietary system called PresenceAI, which uses real-time MLS data and behavioral insights from over 60 million annual website visitors. Each function operates independently and updates agents through a dashboard — where agents can review, approve or reject changes.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spells. Lets dive in! Summary What is a real estate newsletter? Why send a regular real estate newsletter?

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9 expert tips to close real estate deals faster & easier

Housing Wire

Pre-qualify your leads Honing your pre-qualification process will save you time and energy by ensuring youre focusing on potential clients who are ready, willing and able to buy or sell soon. Since our income is (usually) tied directly to closings, many real estate agents wonder how to close deals faster. When is your lease up?

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From consultation to closing: The definitive homebuying checklist

Housing Wire

Secure a mortgage pre-approval As a rule of thumb, its best to have your clients obtain a mortgage pre-approval prior to setting up any searches and conducting property tours. Required documentation Save your clients some time by providing them with a list of the documents theyll need to get pre-approved.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

A rough guide to ChatGPT for real estate agents ChatGPT is an artificial intelligence (AI)-powered chatbot that can understand and generate human-like text and images. Think of it as a very smart assistant that never sleeps, never gets tired and (almost) never complains. Oh, and it’s also getting smarter and faster every day. The downside?

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12 open house scripts to impress buyers and win more clients

Housing Wire

Let’s be honest, real estate open houses can feel a little awkward if you’re not sure what to say. You’re juggling sign-ins, smiling on cue and trying to figure out whether the couple by the kitchen is just killing time or actually thinking about writing an offer. These aren’t your run-of-the-mill sales pitches. Download All Open House Scripts 1.