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Opinion: The invasion of the flat-fee, low-cost real estate brokerage

Housing Wire

Low-cost residential real estate brokerage is not necessarily a new phenomenon. Some may also charge other fees for such things as Errors & Omissions insurance, desk rental, technology, etc. Incredibly flat-fee firms now account for six of the top 25 brokerage firms in the nation. Are agents really keeping 100%?

Brokerage 369
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

While the pandemic may have ended, these habits have persisted, leading Florance to believe that the trend will seep over permanently into the residential real estate world. Through the acquisition, Florance is taking a bet that similar trends will extend into the residential real estate sector. Photography is so 1989,” Florance said.

Branding 378
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2023 RealTrends real estate brokerage rankings show growth in low-cost firms

Housing Wire

Despite market headwinds, the top brokerages continued to show growth in the 2023 RealTrends 500 brokerage rankings. These four brokerage companies did just over $20 billion in residential gross commission revenue, which shows steady growth in a down market,” said RealTrends Senior Advisor Steve Murray. “In

Brokerage 425
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United RE Q2 explosive growth driven by tech, low-fee+ brokerage model

Housing Wire

After spending a decade building a proprietary technology and productivity platform, United Real Estate Group is seeing its growth explode, according to Q2 2021 earnings report. Is technology finally providing the key to success? In the past, when brokers thought about low-fee brokerage firms, they thought of low service.

Brokerage 370
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Better.com to acquire UK-based digital mortgage brokerage

Housing Wire

The company, which is expected to go public later this year, has agreed to acquire United Kingdom-based digital mortgage brokerage Trussle. Terms of the deal were not disclosed, but the Financial Times reported that SoftBank -backed Better bought Trussle for a “cut-price,” one that values the mortgage brokerage at just $9 million.

Brokerage 410
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Video marketing platform Roomvu launches in the U.S. 

Housing Wire

Roomvu , a Canadian-based video marketing platform for residential real estate agents, is partnering with Leading Real Estate Companies of the World (LeadingRE) and Realty One to mark Roomvu’s expansion into the U.S. Our expansion into the U.S. Our partnerships with LeadingRE and RealtyOne are just the beginning.

Marketing 415
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reAlpha launches AI-powered buyers’ agent chatbot

Housing Wire

Real estate technology company reAlpha Tech Corp. We are excited to introduce Claire to homebuyers as we believe it represents a timely solution while the residential real estate industry is undergoing a significant reset,” Mike Logozzo, president and chief operating officer of reAlpha, said in a statement.

Agents 399