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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

Brokerage 458
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The grand reveal: RealTrends Verified and the 2024 brokerage rankings 

Housing Wire

I’m sharing a transformative announcement with you today, one that marks a new era for RealTrends and propels forward the vision of bringing transparency to what it means to be a top-performing real estate brokerage, team or agent. Your brand stands for something you are proud of and passionate about. You educate your sphere online.

Brokerage 421
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 432
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eXp, Compass top 2024 RealTrends Verified brokerage rankings for second year

Housing Wire

Each year, RealTrends Verified identifies the country’s most successful residential real estate brokerages, teams and agents – verifying transaction sides and closed sales volume for top-performing real estate brokerages — to give you the full picture of real estate performance.

Brokerage 421
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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 370
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Lamacchia Realty acquires family brokerage of NAR President Kevin Sears

Housing Wire

On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate. Lamacchia Realty is expanding its presence in the Pioneer Valley region of Massachusetts. Plus, we both recognized the important role that Realtors play in helping people achieve the American Dream.”

Brokerage 421
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

Brokerage 410