The Close

JULY 27, 2022

If you’re looking for new, must-read real estate blogs to add to your morning routine, today is your lucky day. We reached out to some of the most successful agents, brokers, and coaches that we know for their morning reading lists. We gathered the best training, news, and entertainment in the real estate industry just for you.

Agents 105

Agents Branding Investor Industrial 105

The Close

MARCH 4, 2022

I hate to say it, but because real estate agents are natural optimists, they seem to get marketing wrong more than most entrepreneurs. I’m sure you can think of an agent right now (maybe even one sitting in the room with you) who keeps making disastrous marketing mistakes and then wonders where all the leads went.

Marketing 119

Marketing Branding Design Agents 119

The Close

FEBRUARY 18, 2022

If I had a nickel for every time a real estate agent said “just use Canva!” While Canva for real estate is a powerful and affordable tool for creating marketing materials, most agents aren’t taking full advantage of the platform. Why Canva Is a Real Estate Agent’s BFF in 2022.

Agents 96

Agents Branding Design Marketing 96

HomeLight

SEPTEMBER 30, 2023

That’s why top professional home stagers and real estate agents who have that special eye for design say it’s so easy to go overboard on kitchen staging to sell a home. Ruthlessly Declutter the Countertops So the first step in staging your kitchen is to give it a deep decluttering.

Staging 107

Staging Design Branding As-is 107

The Close

DECEMBER 13, 2022

Newer agents are almost always surprised when I tell them agents and brokers with killer marketing are not more talented or harder-working than they are. So why do some consistently crush their marketing goals while others fail? Download Our Free Real Estate Marketing Plan Template.

Marketing 122

Marketing Branding Agents Design 122

The Close

MAY 1, 2023

And how can we use it to our advantage as real estate agents? And probably throw in a few more Zillow jokes. Each valuation is based on a sophisticated algorithm that takes many factors and data points into account (more on this below), and is delivered in real time for both on- and off-market properties.

Agents 105

Agents Sales Marketing As-is 105

The Close

SEPTEMBER 20, 2023

A high-quality Realtor headshot is an essential marketing asset for any real estate agent. In the world of digital marketing, the real estate headshot is often the first time your prospects, leads, and clients will see your face. 20 Tips for a Great Agent Headshot 1. However, there’s more to it than that.

Branding 105

Branding Agents Closing As-is 105

The Close

OCTOBER 26, 2023

Opening your own brokerage is a huge milestone in your real estate career. However, if you don’t accurately estimate your real estate brokerage expenses, your startup dream can quickly become a nightmare. In my 28-year career in real estate, I have launched or coached more than 20 startup real estate brokerages.

Brokerage 91

Brokerage Branding Agents As-is 91

The Close

APRIL 26, 2022

If you want to build a personal brand that generates business while you sleep, choosing the right real estate marketing materials is crucial. Of course, even experienced agents are having a hard time choosing which marketing materials to spend their hard-earned time and money on. Related Article.

Branding 92

Branding Marketing Design Agents 92

The Close

MAY 10, 2022

Looking to power up your real estate marketing? As tech-savvy, licensed real estate professionals with decades of experience, we chose our seven favorite real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions. Here are our top picks.

Marketing 121

Marketing Branding Agents Design 121

The Close

NOVEMBER 9, 2022

The perfect real estate landing page captures short attention spans and takes advantage of that tiny window available to convert a visitor into a lead. In this article, we’ll discuss the essential elements of a great real estate landing page and look at five proven examples. Related Articles.

Land 111

Land Branding Closing Design 111

The Close

FEBRUARY 16, 2024

Virtual reality (VR) has become ubiquitous in our everyday lives and is quickly becoming a staple in the real estate industry. In this article, I’ll explain virtual reality real estate, how it can change your business, and why you need to get on board with this new technology. No worries!

Staging 80

Staging Technology Renovation Commercial 80

The Close

SEPTEMBER 21, 2020

Need some real estate blog ideas to rank on Google, go viral on social media, and actually generate some leads? So safe to say I can teach you how to write a killer real estate blog. You can easily make your article much better than others in your farm area too. Format: Interview article.

Title 115

Title Renovation Agents Staging 115

The Close

JUNE 2, 2022

One of the first things new agents and buyers realize is that awful real estate pictures are everywhere. There’s just something about the combination of real estate agent + homeowner + camera that leads to an artistic disaster. OK, I’m thrilled you chose me as your listing agent! It’s a real problem!

Agents 116

Agents Staging Design Principal 116

The Close

JANUARY 24, 2022

We spent thousands of dollars hiring a professional branding team to help us come up with the winning combination of name, logo, and colors for our brokerage. That’s why your name, logo, and colors must be designed to appeal to a specific customer. Most brokerages’ main focus is attracting real estate agents.

Branding 69

Branding Brokerage Agents Design 69

The Close

FEBRUARY 28, 2024

This is not the work of science fiction—you’ve just crossed into the realm of augmented reality and real estate. So, buckle up! You’re about to get schooled in augmented reality (AR) for real estate. What Is Augmented Reality in Real Estate? It’s the gamification of real estate.

Staging 51

Staging Renovation Technology Property Management 51

Realty Biz

DECEMBER 15, 2022

Infographics are one of the most effective ways real estate professionals can market their service to potential clients. This is a huge benefit in the real estate industry where such a large knowledge gap exists between agents and clients. This article will cover: What Is An Infographic?

Agents 90

Agents Marketing MLS Staging 90

The Close

FEBRUARY 28, 2023

I don’t think anyone here would be shocked if I said that most real estate company names these days are boring at best. So before you name your real estate company “Superior Realty,” check out our 89 examples of great real estate company names.

Branding 98

Branding Brokerage As-is Industrial 98

The Close

JULY 22, 2022

It’s an essential guide that lays out where, how, why, and when you will promote your client’s home for sale. I’m sharing my 43-point Ultimate Real Estate Listing Marketing Plan that I’ve developed over 27 years as a top-producing agent, broker-owner, and coach. Engage Local Agents Optional Marketing. Lifestyle.

Marketing 87

Marketing MLS Staging Agents 87

Real Trends

SEPTEMBER 23, 2022

HW Media: What is your current favorite HW+ article and why? But ultimately, real estate is the business of delivering homeownership — the primary means by which most Americans build generational wealth — to people, and the affordability crisis challenges that, disproportionately affecting low-income homebuyers and people of color.

Agents 52

Agents Industrial Technology Brokerage 52

Realtor.com

DECEMBER 13, 2022

So to help you fetch top dollar, in the shortest amount of time—with the least possible amount of headaches—we rounded up our top advice stories on home selling over the past 12 months. And we also highlight one top tip from each article as a holiday gift that will keep giving in 2023. Sure, you knew about record-high home prices.

Staging 99

Staging Agents Sales Marketing 99

The Close

JULY 10, 2023

For most agents, creating real estate Facebook ads that actually generate leads is a pipe dream. They try for a few months, don’t get the results they want, then quit. Download Our Realtor Ad Checklist Why Use Facebook? across all industries and slightly higher (0.99%) for real estate. Their mistake?

Branding 85

Branding Design Marketing Agents 85

Realtor.com

DECEMBER 17, 2021

Realtor.com A listing agent faced with a shell of a shack let everyone in on the joke. The cheeky listing description written by agent Philippa Main vaulted the residence to viral fame and helped it become this year’s top click magnet. Scroll on down to see the top houses folks clicked on in 2021—and why.

Branding 145

Branding Agents Land As-is 145

The Close

MARCH 17, 2022

If you’re a Realtor looking for high-quality real estate social media templates, you have your work cut out for you. That’s why I decided to share what I think are the best real estate social media templates of 2022. Real Estate Facebook Post Templates. Customize on Agent Crate.

Branding 86

Branding Design Agents Brokerage 86

Easy Agent Pro

JULY 7, 2023

Summer is one of the busiest times of year for real estate agents. Regarding real estate, you can host events to generate leads and meet locals to boost your business. Let’s look at how you can host a successful summer client appreciation event to generate leads and pave the road to success as a real estate agent.

Agents 72

Agents Staging As-is Development 72

Redfin

JANUARY 22, 2024

From balancing neutrals with bright colors to orchestrating a collection of accents, this Redfin article explores the intricacies of creating a Mid-Century Modern haven. You can change just a few things to start with and slowly add more to your home over time.” Throw in pops of color with accessories and artwork.

Design 68

Design Branding Inspection As-is 68

The Close

DECEMBER 29, 2022

Whether you’re a veteran agent or a rookie hoping to sound authoritative during your first transaction, you need to be able to succinctly explain common real estate terms and definitions to your clients. That’s why we compiled this comprehensive list. Related Article. Acceleration clause.

Purchase and sale agreement 97

Purchase and sale agreement Title Proof of funds Pre-approval 97

The Close

JUNE 8, 2023

Virtual, cloud-based, and online real estate brokerages are no different than traditional brick-and-mortar brokerages—other than you don’t have a physical office to go to for meetings, questions, and support. In a virtual real estate brokerage, this is all done by chat, video conferencing, or other software.

Brokerage 52

Brokerage Technology Agents As-is 52

The Close

SEPTEMBER 11, 2023

Top Producer is a customer relationship management (CRM) tool designed to help real estate agents, teams, and brokers take their business to the next level. I’ll examine each of the Top Producer packages, their major components, and costs to help you decide if Top Producer is the right real estate CRM for your business.

Agents 59

Agents MLS Design Land 59

The Close

MARCH 4, 2022

To get you thinking outside the box about lead generation, we curated the best real estate open house ideas from 27 top-producing listing agents from brokerages that include Douglas Elliman, Compass, and more. When it comes to open houses, many agents have already given up. Visit Lab Coat Agents.

Branding 105

Branding Agents Staging As-is 105

The Close

DECEMBER 7, 2020

The sticker shock is real. You want me to pay how much for real estate apps?!!”. If you’re a new agent, or even an experienced agent looking to free up some cash to buy leads, paying big bucks for apps can be hard to swallow. We also asked a few top-producing agents what their daily go-to apps are.

Agents 122

Agents MLS Brokerage As-is 122

HomeLight

MAY 20, 2022

There are a million competing priorities when you’re preparing to list your home on the real estate market. So does it make more sense to leave everything as-is and leave a flooring allowance on the table? This article will explore how important flooring is when you want to list your home. Real Estate Agent.

Staging 118

Staging Agents As-is Lending 118

Realty Biz

FEBRUARY 25, 2021

However, many are still wondering, if you’re selling the property, why even bother preparing it for sale? However, many are still wondering, if you’re selling the property, why even bother preparing it for sale? To better grasp the issue, this article will cover tips for preparing your house for sale.

Sales 74

Sales Design Agents Investor 74

The Close

JUNE 21, 2022

As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Impactful real estate logos are fast becoming one of the main ways real estate agents cut through the noise. That’s why we put together this list of our favorite real estate logos for 2022.

Design 105

Design Branding Brokerage Agents 105

Imagine Your House

MAY 1, 2020

When you take a close look, you might be surprised how much of your clothing you wear for a few months out of the year. We all have the struggle of having way too much stuff and not enough space to store it all. If this describes you, read here to get 19 essential tips that’ll help you maximize closet space and declutter your home.

Design 118

Design As-is Agents Closing 118

Easy Agent Pro

JANUARY 27, 2021

It’s probably one of the most challenging aspects of starting any business, including a real estate biz. Coming up with your unique selling proposition, brand values, colors, logo and tagline – who has the time and energy for all of that given the number of things an agent does in a typical day? Branding sucks.

Branding 94

Branding Agents Staging As-is 94

Lighter Side of Real Estate

AUGUST 25, 2022

Social media is a blessing and a curse for real estate agents. It has made it so much easier (and less costly) to stay in touch with — and market yourself to — your sphere, past clients, and prospects. According to the survey, that’s the second highest source of business for agents, with referrals being the top at 83%.

Agents 62

Agents Branding Pre-approval Marketing 62