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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

Brokerage 361
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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch.

Land 446
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Have you clearly defined your brokerage’s value proposition?

Housing Wire

This article is part of our HousingWire 2022 forecast series. After the series wraps early next year, join us on February 8 for the HW+ Virtual 2022 Forecast Event. Some 15 years ago, real estate agents had only a few choices when deciding which real estate business model to choose. Today, the choices are abundant.

Brokerage 386
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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. So let your personality shine.

Agents 404
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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 402
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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

If you’re a new broker or team leader you might not realize just how competitive recruiting was in 2023. The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. Thankfully, 2024 is shaping up to be a much better year for recruiters.

Agents 413
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How to Grow Your Real Estate Business: 11 Tips + 1 to Avoid

The Close

In recent years, the real estate market has constantly changed. The race to stay ahead is real, and your challenge as a real estate professional is to learn how to adapt. I’m sharing 11 tips from my years of sales and coaching on how real estate agents grow their businesses. Remember: Keep it local and targeted.

Agents 97