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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 441
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Redfin launches new agent pay plan in San Francisco, Los Angeles

Housing Wire

Long known for its salaried compensation for agents, Redfin is trying a new pay model in two of the nation’s largest housing markets to help boost its market share. According to Redfin CEO Glenn Kelman , the other aim of this change is to create million-dollar agents. “We

Agents 409
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Now, she has recently been appointed president of Better Homes and Gardens Real Estate (BHGRE), where she is tasked with leading the company’s global network of more than 12,000 affiliated brokers and independent sales associates. We’ve traveled together, met with brokers and agents, and I will continue to lean on her as I need.

Staging 364
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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job? trillion to $7.9

Agents 370
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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Through this, Saunders said, consumers began to realize the importance of staging, photography and online marketing. We are in the stage now where we are having to play cleanup on a lot of different fronts, and part of that cleanup is actually providing a service to the end consumer by way of brokerage,” Saunders said. “So,

Brokerage 421
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent.

Brokerage 370