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Redfin expands agent compensation plan to seven new markets

Housing Wire

Redfin is expanding an agent compensation plan it launched last year by adding seven new markets starting in May, the national real estate brokerage announced Thursday. No other brokerage can offer agents a big traditional split and all the benefits, support, technology and customer introductions that we provide here at Redfin.

Agents 421
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 421
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Chime Technologies integrates ChatGPT into platform

Housing Wire

Chime Technologies , a real estate tech innovator based in Phoenix, Arizona, has recently integrated ChatGPT functionality into its platform to streamline content creation for real estate marketing and communications. The AI-driven content creation helps agents focus on providing a more personalized and human touch in the real estate process.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process.

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CoStar Group finds success through the sale of Homes.com memberships

Housing Wire

“We believe adding 3D digital twins for Homes.com will increase the leads we deliver, increase customer satisfaction, increase renewal rates, increase sales and increase site traffic further.” The integration of Matterport to Homes.com will allow homebuyers to view properties online, helping agents to provide even more value to their clients.

Sales 402
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Fed advocates for change in the agent commission dispute

Housing Wire

Like the Department of Justice , the Federal Reserve has decided to weigh in on the real estate agent commission debate. Similar to the arguments made by the plaintiffs and their attorneys in the commission lawsuits, the authors of the paper argue that despite technological advances, agents still take a “high percentage commission.”

Agents 431