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Lofty releases automated agent marketing solution

Housing Wire

Real estate technology firm Lofty has announced the launch of Lofty Bloom, a new automated marketing solution aimed at helping real estate professionals focus on specific ZIP codes and generate high-quality seller leads. Campaigns launch automatically based on preset triggers, giving agents more time to focus on closing deals.

Agents 310
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The intensifying rental market: Why agents must be prepared

Housing Wire

rental market has become more competitive than ever, driven by a combination of rising demand, limited availability due to a lack of new rental housing supply, and regional economic pressures. A market under pressure: rising rents nationwide Rental prices across the U.S. Los Angeles: A case study in market strain On the other U.S.

Agents 415
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Compass launches resort division for agents in vacation-home markets

Housing Wire

Compass is certainly known for luxury property sales , but the nation’s top brokerage based on sales volume is looking to offer even more support to agents working on these types of deals. On Tuesday, the firm launched Compass Resort, a network for agents in vacation-home markets and clients searching for second homes.

Agents 370
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Real estate agents absolutely worth it, new consumer survey says

Housing Wire

Nearly three quarters of recent American home sellers said in a Clever survey that using a traditional real estate agent is the best way to sell. Of the 73% who said they preferred using agents, 67% believe traditional real estate agents are still the best option and 6% favor discount agents.

Agents 476
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The Complete Realtor: Tools to Successfully Manage Your Personal Life, Career, and Health

Speaker: Marki Lemons Ryhal, REALTOR, Keynote Speaker, 4X International Best Selling Author, and Podcaster at ReMarkiTable, LLC

Given the changes that the pandemic has forced real estate agents to make, agents are now under pressure to find a way to keep their health, personal life, and career on track. Flexibility is the key to future-proofing your role as a real estate agent; you must be able to pivot and adapt to succeed in all markets.

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Most home sellers still rely on agents, but trust issues linger

Housing Wire

A new report from Anytime Estimate , a subsidiary of Clever , reveals that while the vast majority of American homesellers still plan to work with real estate agents in 2025, concerns about trust, commission fees , and agent value are reshaping expectations of those entering the housing market.

Agents 417
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Agent mobility hits lowest point in eight years

Housing Wire

The latest data for September 2024 reveals a significant downturn in agent mobility, with the seasonally adjusted metric hitting its lowest point for September in eight years. This decline suggests that agents are increasingly hesitant to switch brokerages as we move deeper into the fall season. a monthly score of 87.4,

Agents 459
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The 4 Most Impactful Actions to Take in Real Estate in 2024

We've been actively engaging with industry experts, analyzing data, and listening intently to the experiences of our agents on the ground. Most agents understand market dynamics, but it's the ability to effectively communicate and interpret these insights that will set you apart. We’re diving into the reality, not the hype.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. How can real estate agents use technology to improve their marketing and business success? Follow this webinar to find out!

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Database Restoration: How to Revive Dead Leads and Generate New Ones

Speaker: Rivers Pearce, CEO of W8LESS

In this session, Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share. However, keeping your contacts in a spreadsheet, or worse, sitting in your iPhone, simply won’t cut it in today’s world. Why there’s no such thing as a dead lead.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments!

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Both agents and real estate companies need to maintain robust networking links. Trust us: you don't want to miss out on this opportunity to harness the power of social media and boost your marketability. Networking is one of the crucial elements in every real estate organization's success. So, register now, and let's get social!!

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Are you doing everything you can to future-proof your business?

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#Trending: How to Leverage Instagram’s Algorithm to Build Your Pipeline

Speaker: Eric Simon, Founder of The Broke Agent Media | Matt Lionetti, Real Estate Salesperson at The Agency

Social Media is one of the most efficient sales tools an agent can use! As new social media tactics flood the market, agents are being inundated with the various apps and trends that could lead to their success. It has the potential to produce high-quality leads and foster client relationships when used effectively.