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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

With a 67% annual increase in agent count to 16,680 agents during the first quarter of 2024 , it is no surprise that The Real Brokerage also recorded an 86% annual increase in revenue to nearly $201 million. That means we believe a skilled agent will outperform an unskilled agent 10 to 1.

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Joint ventures between title firms and real estate companies are under the microscope

Housing Wire

AI-generated image of two lawyers scrutinizing title insurance joint venture agreements. In 1983 Jim Campbell launched what is believed to be the first joint venture experiment between a real estate brokerage and a title and settlement firm. In fact, it’s all his Pennsylvania-based company Title Alliance does.

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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

Brokerage 450
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Title industry prepares for possible changes in a post-commission lawsuit world

Housing Wire

Ron Frasier, a title industry veteran and CEO of title startup Atlas Title , has been watching the commission lawsuit saga closely. “If Instead, he is focusing his efforts on potentially having to adapt to where Atlas Title’s business comes from. It’s easy to see why Frasier is concerned.

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The Real Brokerage posts $4M loss in Q2 as agent count swells

Housing Wire

Fast-growing The Real Brokerage posted a $3.97 During the second quarter, Real once again delivered best-in-class growth with our agents closing a record number of transactions,” said Tamir Poleg , the CEO of Real. Like many other brokerages , the firm is still in the red (it lost over $20 million last year). compared to 8.3%

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Now is a great time for brokerage acquisitions: RealTrends Consulting

Housing Wire

In fact, the sweet spot for acquisitions over the next couple of years is going to be the small one-office brokerage firms.” With the headwinds facing the real estate industry, Wright and Murray believe smaller brokerage firms will be looking for a place to land, making acquisitions a possibility for even one-office, 25 agent firms.

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