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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 326
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Top mega team joins The Real Brokerage

Housing Wire

Top-producing mega team PREMIERE Group is joining fast-growing firm The Real Brokerage , according to an announcement on Monday. Founded in 2017 in Greensboro, North Carolina by David Keener, the PREMIERE Group operates as a teamerage , providing agents with marketing and operations resources. million.

Brokerage 412
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SoCal indy brokerage DPP Real Estate joins Compass

Housing Wire

Compass’ brokerage firm recruiting efforts continue. Deasy Penner Podley , or DPP Real Estate is the latest boutique brokerage to affiliate with the national firm, according to an announcement on Tuesday. Based in Pasadena, DPP @ Compass has over 175 agents serving an area spanning from Santa Monica to Palm Springs.

Brokerage 332
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Indie brokerage Nationwide Real Estate Executives joins eXp Realty

Housing Wire

Daryl Owen , the founder of top California independent brokerage Nationwide Real Estate Executives , is joining eXp Realty and taking 200 agents along with him. RealTrends couldn’t independently confirm those figures; NRE has not submitted data to the RealTrends brokerage rankings since 2019.

Brokerage 363
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The best real estate podcasts for agents and brokers in 2024

Housing Wire

We curated a shortlist of the top real estate podcasts that provide useful information for agents at every stage of their careers. Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024.

Agents 390
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Zillow victorious in false advertising suit with discount brokerage

Housing Wire

Real estate giant Zillow came out victorious in its years-long legal battle with discount brokerage REX Real Estate. District Court in Seattle determined that Zillow did not make deceptive change to its only agent listings that forced REX Real Estate to go out of business. In mid-May 2022, REX ceased its brokerage operations.

Brokerage 358
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

The power of branding in real estate In the real estate world, there’s a prevailing belief that “You are the brand” as an agent. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation.

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