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How to empower agents and grow your brand in the wake of commission lawsuits

Housing Wire

Well, those are the types of conversations many agents are looking for right now, underscoring why your words post- commission lawsuit are more important than ever. Crafting a content and communication strategy that genuinely acknowledges their insecurities can pave the way for substantial agent recruitment and business growth.

Branding 388
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Tom Ferry, “Smart agents stopped complaining about the market”

Housing Wire

You mindset impacts your real estate success and successful agents are looking toward the future, no wallowing in the uncertain market. Market perception: “Smart agents have stopped complaining about the market ,” Tom notes. However, many agents haven’t adjusted to the new normal,” Tom observes.

Agents 366
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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. Hint: think about technology here.)

Agents 279
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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before.

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Texas-based independent brokerage joins The Real Brokerage

Housing Wire

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. The acquisition brings 125 additional agents to Real. The Property Shop is the largest independent brokerage in Fort Worth.

Brokerage 390
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Howard Hanna partners with Zillow on AI tool for agents 

Housing Wire

Independent brokerage Howard Hanna Real Estate Services has partnered with Zillow ’s ShowingTime+ to allow agents in the Cleveland and Pittsburgh areas to leverage the Listing Showcase tool. Listing Showcase also allows agents to customize their listings to their liking to help attract more interest from buyers.

Agents 368
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

According to Florance, the capabilities Matterport offers real estate agents, which are not just limited to floor plans, will allow homebuyers to view properties without staging or with their own furniture in the property. In turn, this will allow agents to provide even more value to their clients. Brands matter.”

Branding 337