Housing Wire

FEBRUARY 9, 2024

In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. The firm is no stranger to large marketing spends.

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Housing Wire

MAY 3, 2024

To that I say, timing is everything in real estate. In Denver in particular, new listings increased 29.12% month-over-month and 22.63% year-over-year. In Denver in particular, new listings increased 29.12% month-over-month and 22.63% year-over-year. Serious buyers showed discernment as they know inventory is growing.

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Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

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Housing Wire

MARCH 20, 2024

Those too young to remember the wild west of real estate believe that real estate commissions have always been evenly split between seller’s and buyer’s agents, with each receiving a portion of the sale price. Yet, the complexity of real estate transactions lies beyond the initial online search.

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Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.

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Housing Wire

JANUARY 12, 2024

Agents and brokers in Colorado will soon be able to view listings and share their own listings, with real estate professionals in four other metro areas. REcolorado , the state’s largest multiple listing service , announced new data sharing partnerships with four other MLSs on Thursday.

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Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Housing Wire

SEPTEMBER 5, 2023

From fine-tuning the initial listing to completing the mountains of paperwork needed for closing , homebuyers and sellers can find themselves juggling a wide range of issues. Real estate professionals can help by hosting educational workshops to help make the transaction easier.

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Housing Wire

MARCH 22, 2024

Looking for more listing leads? With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

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Housing Wire

JANUARY 18, 2024

The suit, known as Fierro, after its lead plaintiff Gael Fierro, a Californian home seller, accuses the real estate industry of colluding to artificially inflate real estate agent commissions. A copycat commission lawsuit has been filed in Los Angeles. It was filed on Wednesday in U.S. District Court in Los Angeles.

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Housing Wire

DECEMBER 5, 2023

The National Association of Realtors (NAR) has a new chief marketing and communications officer. The trade group announced Tuesday that Suzanne Bouhia would lead NAR’s marketing and communications group starting Dec. million members within the real estate industry and beyond. .

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Housing Wire

JANUARY 24, 2024

By definition, a lowball offer is an offer that is significantly below market value. Asking price and market value are not always the same thing. Below, we’ll walk through the 4 steps of your Anti-Lowball Action Plan. Determine if the listing is priced correctly Determine the actual market value of the subject property.

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Housing Wire

AUGUST 8, 2022

In a recent survey by the National Association of Realtors , floor plans ranked as the third most desired listing feature for homebuyers, after photos and detailed listing information. But floor plans are a relative rarity on multiple listings services: only 10-15% home listings in the U.S. have floor plans.

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Housing Wire

SEPTEMBER 12, 2023

Here’s the answer — create a 12-month plan so you can get into action and out of getting ready to get started mode! First, we’ll make sure you’re set up correctly and understand how to maximize your database, then we’ll get into the 12-month plan in future articles. Adopted clients are buyers who bought your listings.

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Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Housing Wire

APRIL 15, 2024

REcolorado has strategically boosted that value with a focus on building a trusted, cooperative, and comprehensive real estate marketplace to position customers for success. HousingWire spoke with Gene Millman, president and CEO of REcolorado , the largest multiple listing service (MLS) in Colorado.

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Housing Wire

SEPTEMBER 20, 2023

You need a communication plan that keeps you top of mind with your sphere of influence so they’ll contact you when they need to buy or sell a home. To get started, here are six steps to incorporate into your real estate communication plan. Tim and Julie Harris host a podcast for real estate professionals.

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Housing Wire

FEBRUARY 21, 2024

Members will also “receive a free digital floor plan with every Curbio project,” according to the announcement. Today’s sellers want to work with real estate agents who offer added value, including the ability to get their home market-ready and spruced up without having to pay upfront,” said Olivia Mariani, CMO at Curbio. “We

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Housing Wire

FEBRUARY 15, 2024

The nation’s top loan officer Shant Banosian joined the board of directors at Healing Realty Trust , a healthcare-focused real estate investment company. In 2023, he closed $925 million in loan origination volume, with 1,617 loans, which put him as the top originator on Scotsman Guide ’s top originators list.

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Housing Wire

AUGUST 30, 2023

After stepping into his new position as CEO of Realtor.com in June, Damian Eales is already shaking up the industry with swift action and a bold expansion plan. 1 real estate portal. 2 — the second-largest real estate portal?” Here are some takeaways from the session: 1. Not embracing the underdog status.

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Housing Wire

FEBRUARY 23, 2024

For many real estate agents, a logical step on their path of professional development is becoming a real estate broker, then working as either a managing broker or a broker-owner. Provide the support and resources needed to help your agents work in these markets.

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Housing Wire

DECEMBER 7, 2023

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.

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Housing Wire

OCTOBER 3, 2023

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Only 1% of respondents say they are restructuring their compensation model.

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Housing Wire

JANUARY 10, 2024

You’re excited to get your next listing on the market, but now you’re feeling the pressure to do an amazing job for your sellers, who have put their trust in you and are excited about making a move. Preparing your next listing so it shows like a model home is the goal. Have a pet plan. So how can you deliver?

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Housing Wire

OCTOBER 25, 2023

Long known for its salaried compensation for agents, Redfin is trying a new pay model in two of the nation’s largest housing markets to help boost its market share. Aleem said this desire led Redfin to restructure its compensation plan in these two markets. So, we really think we struck the right chord here.”

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Housing Wire

JANUARY 11, 2024

Although what lies ahead in the world of real estate and mortgage services in 2024 remains a bit uncertain, it’s now crystal clear that, beyond the already-tired suggestion that we “survive until ’25,” quite a few businesses will be seeking to find additional sources of revenue. Here’s why.

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Housing Wire

NOVEMBER 1, 2023

In his remarks about the suit, Barton said Zillow is a strong supporter of free, fair and transparent access to real estate information, independent representation, and transparent and negotiable agent commissions. The real estate behemoth recorded $496 million in revenue, an increase of 3% year over year.

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Housing Wire

DECEMBER 12, 2023

District Court for Northern California, accusing the real estate industry of colluding to artificially inflate real estate agent commissions. Grace is seeking class action status for the suit, with the proposed class being any homeowner who listed and sold a home on BAREIS MLS between Dec. 8, 2019, and the present.

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Housing Wire

MARCH 27, 2024

While your online presence is crucial to your success, each real estate event or conference on our list can help you stay current with the latest market, tech and industry trends, build your skills and expertise, and expand your referral network. What we love: We are biased but The Gathering pulls from a wide net.

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Housing Wire

FEBRUARY 1, 2024

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Check out this example: This Placester real estate landing page caters to buyers looking for listings.

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Housing Wire

MARCH 21, 2024

Sarah Wheeler: Let’s talk about your background, because you have both technology and real estate experience. I have founded several startups, but my previous startup in Canada was a tech company in real estate. We were kind of the Zillow of Canada — we were the first platform to open up access to real estate data.

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Housing Wire

MARCH 1, 2024

HousingWire is excited to introduce the winners of the 2024 Finance Leaders award, recognizing the top finance executives in housing who are driving financial performance, expanding margins, improving liquidity and helping their businesses access the capital markets. ” Take a look at the full list of this year’s honorees below!

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Housing Wire

OCTOBER 10, 2023

We’ve all witnessed the housing market slowdown that has occurred over the last year. Across the country, homes are spending more days on the market as interest rates rise. Additionally, competition for listings is on the rise as fewer homeowners are looking to sell.

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Housing Wire

SEPTEMBER 11, 2023

To get there, Cliffco, which has been in business since 1987, is going after the non-qualified mortgage ( non-QM ) market and investing in tech to get in front of buyers and non-agent referral partners. On the non-QM side, only 3% of the market has been penetrated. But we’re heading into different segments of the ocean.

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Housing Wire

NOVEMBER 14, 2023

Baby boomers and millennials have dominated the home-buying conversation in recent decades, but a new generation of homeowners is browsing online listings, heading to open houses and planning their home-buying budget. Gen Z — born between 1997 and 2012 — is making waves in the market with their approach to homebuying.

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Housing Wire

JULY 25, 2023

New home sales among the “50 Top-Selling Master-Planned Communities” increased by 7% in the first half of 2023 compared to the same period in 2022, according to a study by RCLCO Real Estate Consulting. Master-planned communities have been gaining steam since their invention in the 1960s.

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Housing Wire

SEPTEMBER 21, 2023

Recruiting and keeping the best talent is critical in today’s real estate market. On a national basis, year-over-year MLS production reports show the average real estate agent’s income is down 28%. Having an edge is imperative in any business, especially real estate.

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