Housing Wire

AUGUST 1, 2023

Chime Technologies , a real estate tech innovator based in Phoenix, Arizona, has recently integrated ChatGPT functionality into its platform to streamline content creation for real estate marketing and communications. This content was generated using AI and was edited by HousingWire’s editors.

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Technology Agents Sales Marketing 370

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate.

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Housing Wire

DECEMBER 7, 2023

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.

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Agents Land Sales Design 433

Housing Wire

DECEMBER 18, 2023

The Federal Communications Commission (FCC) last week released a new order amending its “express consent” rules for the Telephone Consumer Protection Act (TCPA), which closes the “lead generator loophole” used by mortgage professionals to connect with potential business leads. We now have a time clock of about six months. “We

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Housing Wire

FEBRUARY 27, 2024

If you’re an agent, team or brokerage looking to keep a pipeline of qualified listing leads coming your way, SmartZip may the solution you need. SmartZip users can launch targeted marketing campaigns to reach these “hot leads” and capture more listings, and its algorithm gets smarter with every home sale.

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Housing Wire

NOVEMBER 15, 2023

Every loan on your book matters more than ever; the next lead you have is your most important. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market. Right now, people are craving face time, so why not offer real estate agents and networking peers that opportunity?

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Housing Wire

JULY 24, 2023

By now, you’ve all heard the buzz about artificial intelligence (AI) and the potential impact on the real estate industry. In a recent RealTrends BrokerPulse , real estate brokerage leaders responded that they are embracing artificial intelligence (AI), they are doing so cautiously.

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Real Trends

OCTOBER 22, 2020

As a real estate agent, it’s essential to find unique ways to create connections with potential home buyers and increase your lead generation.

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Housing Wire

APRIL 4, 2024

While they have endured a rocky, rates-driven cycle, marketers in mortgage and real estate continue to play a pivotal role in lead generation, customer acquisition and retention differentiation that has helped to keep many organizations stay afloat. Click here to nominate someone from your organization today.

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Housing Wire

DECEMBER 6, 2021

When Gogo Bethke began her career in real estate back in 2011, the Romanian immigrant felt like social media was her only option to generate leads and close deals. “I Then the last option was buying leads from Zillow and spending thousands of dollars, which again, I didn’t have the money for.”.

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The Close

AUGUST 23, 2022

If you’re searching for a new, outside the box real estate lead generation idea to scale your business in 2022, the sheer number of options can be overwhelming. We’ve compiled 39 underrated yet innovative real estate lead generation ideas that smart agents are using this year.

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Closing Branding Agents Brokerage 98

Housing Wire

JANUARY 29, 2024

That’s where real estate testimonials come into play. According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others. We recommend creating a space on your website and showcasing your best real estate client testimonials there.

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Housing Wire

JULY 28, 2021

The 2021 RealTrends Gathering of Eagles real estate conference captured our attention when the role and future of the real estate transaction process for a homebuyer were lively debated. Younger Generations Don’t Know the Process. Big players such as Zillow, Redfin, Compass… etc. claim dominance.

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Due diligence Brokerage Agents Design 545

Housing Wire

AUGUST 12, 2020

HousingStack is a real estate technology landscape that provides a dynamic visual that reflects the rapid changes in the sector. I’ve been looking forward to talking about this segment for a while, especially since we released the lead generation segment of HousingStack. The HousingStack is exclusively for HW+ members.

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Housing Wire

JANUARY 2, 2024

Maybe when it consistently fails to attract viable, aspirational customers (in part because it is cycling through last year’s leads and legacy customers instead of innovating new pathways to reach underserved , high-propensity homebuyer communities). The consumer knows and their real estate agent knows.

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The Close

APRIL 15, 2024

If you’re a realtor trying to get press coverage to build your brand, you’ll find that pitching journalists can be a real challenge. That’s why I’ve gathered a few of the best methods to master real estate public relations. Why Is PR in Real Estate Important?

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Branding Agents Brokerage Industrial 73

The Close

APRIL 15, 2024

If you’re a realtor trying to get press coverage to build your brand, you’ll find that pitching journalists can be a real challenge. That’s why I’ve gathered a few of the best methods to master real estate public relations. Why Is PR in Real Estate Important?

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Branding Agents Brokerage Industrial 61

Easy Agent Pro

DECEMBER 6, 2022

Developing a real estate holiday lead generation plan takes a bit of strategy and acknowledgement that it’s not the most prolific time of the year. When it comes to running your real estate leads and attracting new business, it’s important to use your time as wisely as possible. Festive Blog Ideas .

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The Close

FEBRUARY 5, 2024

In recent years, the real estate market has constantly changed. The race to stay ahead is real, and your challenge as a real estate professional is to learn how to adapt. I’m sharing 11 tips from my years of sales and coaching on how real estate agents grow their businesses. Let’s get started.

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Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Land Agents MLS Design 413

BAM Media

MAY 15, 2024

Today, I will show you how I develop a business plan and share a real-life example each step of the way. This needs to come from within you, you can’t copy someone else’s idea of success. Step 2: Determine Your Lead Generation Pillars Build out the desired lead generation pillars based on personal strengths and the market conditions.

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Agent Fire

JANUARY 11, 2023

The real estate market moves fast and your lead generation needs to keep up. Check out some of these innovative lead gen ideas for 2023. 17 Innovative Ways to Generate Real Estate Leads in 2023 (Without Social Media) is just one of many great real estate strategies on The Spark.

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Marketing 79

Realty Biz

FEBRUARY 1, 2023

Real estate is an ever-evolving industry, and the competition to make a name in it can be overwhelming. This article will discuss seven real estate marketing ideas that can help you build leads and become an established authority in the industry.

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Lab Coat Agents

NOVEMBER 17, 2022

As the way we buy and sell real estate changes, so must the strategies and tactics of real estate professionals. In this blog post, discover 5 must-haves every real estate agent needs to weather any market conditions and have consistent business for 2023. Real Estate Agents Must Have Good Habits.

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Realty Biz

MARCH 1, 2023

At least 3 million people in the US hold real estate licenses. While the housing market has been booming in recent years, the number of active agents creates some real competition for those hoping to help you sell your house or buy a new one. Facebook has extensive advertising options, even some specific to real estate agents.

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Land Branding Industrial Agents 112

Broke Agent Media

MARCH 30, 2023

Whether you’re a brand new agent or you’ve been at this a while, if you’re struggling with lead generation in today’s market, you need to read this. If you’ve noticed your Instagram presence is doing very little (or nothing) to generate leads, start by working through this guide. or to generate leads.

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Land Branding New Construction Agents 98

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

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Real Trends

NOVEMBER 30, 2022

So you got your real estate license, you found a brokerage firm you’re happy with — now what? It’s not likely to happen unless you invest some time, energy and money in marketing and lead generation. . Lead generation requires finding people that are interested in buying and selling and working them down the funnel.

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Real Trends

AUGUST 1, 2023

Chime Technologies , a real estate tech innovator based in Phoenix, Arizona, has recently integrated ChatGPT functionality into its platform to streamline content creation for real estate marketing and communications. This content was generated using AI and was edited by HousingWire’s editors.

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Technology Agents Sales Marketing 73

Realty Biz

OCTOBER 25, 2023

In today's competitive real estate market, success requires implementing effective marketing tactics. With low inventory and increased competition, it is crucial for real estate professionals to leverage both online and offline strategies. If you find yourself struggling to attract clients and sell properties, fear not.

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Marketing Branding Industrial Agents 99

Easy Agent Pro

DECEMBER 20, 2022

With all of the research that goes into luxury real estate marketing ideas, this can make for a perfect combination to leverage for luxury real estate lead generation. How Does Google Ads Work For Luxury Real Estate Marketing Ideas? Google Ads operates on an auction-based system.

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Marketing Land Agents Sales 119

Propmodo

FEBRUARY 19, 2024

Cushman & Wakefield hasn’t been the leader in commercial real estate when it comes to deploying cutting-edge new tech like AI. Azure Open AI Service is a cloud-based generative AI service enabling Cushman & Wakefield to create custom copilots that enhance customer experience and improve operational efficiency.

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Closing Commercial Brokerage Technology 113

Realty Biz

DECEMBER 29, 2022

As a real estate agent, you always need to be generating leads so that you can keep your company afloat. In a survey, 50% of marketers said that lead generation is a top priority. The more leads you have, the easier time you will have to grow your clientele and profits. Leads Beget Sales.

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Real Trends

FEBRUARY 8, 2023

Of course, in real estate, this tool can be a powerful, time-saving marketing tool to use in your business. Either way, as a real estate agent, you can harness the power of ChatGPT to improve your business. But, the hard work will be done and that is lead generation , made simple.

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Realty Biz

OCTOBER 12, 2023

JPAR®, an influential player in the real estate industry, is proud to announce that two of its executives, Laura O'Connor, President and COO of JPAR® Affiliated Network, and Chris Sears, President and CEO of JPAR® - Real Estate have been recognized as Vanguard Award winners by HousingWire, a leading source of news and information for the U.S.

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Lab Coat Agents

DECEMBER 27, 2022

Whether you’ve been in the business for a while or just getting started in the industry, there are six simple tips you can use to help you stay ahead of the competition and make the most of the ever-changing real estate market. Create a Powerful Lead Generation Strategy. Generate Leads on Social Media.

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Marketing Agents Closing Land 98

RIS Media

JUNE 30, 2021

It’s no secret that in real estate, summer can lead to a bit of a slump, even in a crazy market like this one. As a self-employed professional, you’ll want to keep your real estate lead generation efforts going, even during these slow summer months. Lead Generation Plan Must-Haves.

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