Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. When you buy through our links, we may earn a commission.

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Housing Wire

MAY 20, 2024

Rental software provider RentSpree announced on Monday a new partnership with UtahRealEstate.com (URE), a multiple listing service (MLS) serving approximately 20,000 real estate professionals across Utah. Lastly, RentSpree scored another partnership with the Houston Association of Realtors (HAR), the second-largest MLS in Texas.

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Housing Wire

APRIL 11, 2024

Navigating challenges in real estate brokerage requires a deep understanding of the industry. Recently, I had a conversation in which I put on my broker hat, discussed common hurdles faced by brokerages today, and explored potential solutions. Chris Heller is president of Movoto.

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Housing Wire

APRIL 22, 2024

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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Housing Wire

MAY 13, 2024

It also means a leasing agent can connect via video with a prospective renter before they enter and communicate with them as they tour the property in real time. We know that a fragmented experience leads to less conversion. Something so small as a prospect re-typing information can lead to a 35% conversion loss.

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Housing Wire

APRIL 22, 2024

As an introverted real estate agent and coach, I know firsthand how challenging networking can be. But we know that real estate (or any sales industry) requires lots of talking to people, relationship-building, and networking. Pro tip: It doesn’t have to be a real call! Start conversations with a compliment.

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Housing Wire

APRIL 22, 2024

(Photo Credit: AJ Canaria) In the real estate industry, the use of generative artificial intelligence has grown beyond just the composition of marketing copy, leading some to question other potential applications. Lickstein talked about having a conversation with a professional seeking a partnership that he quickly dismissed.

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Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. One of the most efficient ways to acquire leads is to buy them through lead generation providers.

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Housing Wire

FEBRUARY 29, 2024

We leverage AI to make sure that our members are sending content that’s most likely to be well-received by the target audience and to produce the conversations that they need to have. And this content is not typically about real estate. The second type of content we send is lead conversion and nurturing content.

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Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. Yet, in a competitive real estate market, agents don’t always have the luxury of investing months into long-term brand-building.

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Housing Wire

APRIL 16, 2024

In the wake of the recent NAR settlement , coupled with persistently sluggish home sales and high interest rates , real estate agents find themselves at a crossroads marked by uncertainty and unease. Leading with tailored support and value propositions can set brokerages apart in the competitive recruitment landscape.

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Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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Housing Wire

MARCH 22, 2024

Networking can be intimidating for some real estate agents. Yet real estate networking doesn’t have to be scary. We’ll dive into strategies for both online and IRL networking, expert tips for networking successfully, secrets specifically for introverts, and where to find new potential real estate clients.

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Housing Wire

MAY 13, 2024

Other areas to find those listing leads: Educational events- Partner with a lender. Maybe they didn’t want to give you the real timeframe to keep you at a distance or something has changed in their life. Auto campaigns are not a replacement for you having those eye- to-eye and ear-to-ear conversations. Would that be helpful?”

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Housing Wire

OCTOBER 17, 2023

A friend of mine is a successful real estate professional in a competitive market. We often discuss changing housing market conditions, and the pressure real estate agents are under to stay relevant in the wake of increased competition. Focus on lead generation No matter what, leads are lifeblood.

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Housing Wire

APRIL 25, 2024

The days of running back to the office to write a tricky email to a client, follow up with a lead, or post on social media are long gone — and they’re never coming back. If you want to thrive this year, choosing the right real estate apps is crucial.

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Agents Commercial Branding Design 357

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. It’s Social Connect feature will load your CRM with affordable leads using their done-for-you social media ads. Vetted by HousingWire | Our editors independently review the products we recommend.

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MLS Branding Land Agents 353

Housing Wire

MAY 21, 2024

Zillow announced the release of an open-source tool, the Fair Housing Classifier , on Tuesday as part of the company’s efforts to “promote responsible and unbiased behavior in real estate conversations powered by large language model (LLM) technology.“

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Housing Wire

NOVEMBER 2, 2023

In the fast-paced world of real estate , success hinges on the ability to connect with clients. Recently, I dedicated some time to listening in on phone conversations between real estate agents and prospective homebuyers during their initial interactions. Delve deeper into the conversation.

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Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

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Branding Design Agents Marketing 378

Housing Wire

APRIL 25, 2024

The reverse lending industry’s most prominent attendee — Kristen Sieffert of Finance of America Companies (FOA), parent company of industry-leading lender Finance of America Reverse (FAR) — offered insights into various topics about the reverse mortgage product category.

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Housing Wire

FEBRUARY 13, 2024

The more conversations you can have this quarter, the stronger your year will be. Get in front of people It’s critical to talk to every lead you can. Are they a valid lead? Talk to every lead you have. Leads are not like fine wine; they do not age well. When you get the open house leads don’t wait.

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Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

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Housing Wire

FEBRUARY 26, 2024

Real estate platform Livian has recently acquired four additional teams to bolster its roster to a total of 61 teams. We’re bringing together the best minds in the industry to elevate our services and redefine the future of real estate,” Adam Hergenrother, CEO of Livian, said in a statement.

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Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. The goal: to stay in touch with any and all visitors to your website.

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Land Brokerage Agents Branding 394

Housing Wire

FEBRUARY 9, 2023

In a market like this, every lead, loan and basis point matters more than ever for LOs. He recommended that LOs begin by reaching out to existing leads and leveraging the relationships they already have. Getting someone on the phone to have a quality conversation requires all three.” You’ll get some leads [and] referrals.

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Housing Wire

MAY 14, 2024

Steve Resch, vice president of retirement strategies at leading reverse mortgage industry lender Finance of America , knows a lot about the intersection between the interests of financial planning professionals and reverse mortgage industry members. We have still had numerous conversations and activity with the advisers.

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Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. Below, we take a deep dive into the best real estate CRM solutions for solo agents, teams and brokerages.

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Housing Wire

JANUARY 11, 2024

In the lead up to the Sitzer/Burnett real estate commission trial , the National Association of Realtors expected to prevail. “I There was industry-wide shock when the Missouri jury found NAR, Keller Williams and HomeServices of America liable for colluding to artificially inflate real estate agent commissions.

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Industrial Agents As-is Mortgages 428

Housing Wire

FEBRUARY 14, 2024

Recently, the president of the industry’s leading lender discussed her eagerness to go back on “offense” this year, while loan originators across the country also shared that business seems to be off to a strong start in the early days of the year. … I’m going to be teaching continuing education for attorneys.”

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Housing Wire

DECEMBER 22, 2023

“As the digital transformation of our industry accelerates, we’re committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.” Launched in 2004, 10 of the nation’s top 30 banks work with Volly.

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Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

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Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge.

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Agents Brokerage Technology Industrial 365

Housing Wire

MARCH 22, 2024

Looking for more listing leads? With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.

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Housing Wire

DECEMBER 4, 2023

We frequently talk about game-changing approaches, but I must say, this event was truly a game-changer in my real estate career. The event wasn’t just about real estate; it was about life, relationships and self-improvement. Rodriguez’s event left an indelible mark on my personal and professional growth.

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Housing Wire

APRIL 23, 2024

Or do you let the buyers write their offers, maybe put a stipulation in that says you would be open to conversations about concessions, and then let the offers speak for themselves? Equally important as having these conversations with sellers is to have them with buyers about what agents can offer them. Lead from the front.

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