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Why agents should personalize marketing

Housing Wire

In the highly competitive world of real estate , it’s no different. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. The process begins with knowing who your ideal client is and conducting market research to learn more about them.

Agents 358
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Top Producer Review: Features, pricing & alternatives

Housing Wire

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. When you buy through our links, we may earn a commission.

MLS 392
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Surefire CRM error results in 600K errant, unsolicited messages: sources

Housing Wire

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

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San Francisco Realtors partner with AI startup Sidekick

Housing Wire

AI -powered real estate assistant Sidekick unveiled a partnership with the San Francisco Association of Realtors (SFAR) on Monday. The collaboration will allow the region’s 4,000 agents to leverage Sidekick’s integrated datasets and workflows, making SFAR the first association to offer a generative AI assistant to its members.

Brokerage 409
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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Drive leads to home valuation landing pages It’s the 21st century.

Agents 418
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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

Agents 426
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Emails are easily forgotten, end up in the spam folder, or are never opened at all — but a letter in the mail ensures you occupy your audience’s mindshare for much longer. Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code.

Brokerage 390