article thumbnail

Prudent AI launches one-touch pre-qualification platform

Housing Wire

Prudent AI on Monday announced the launch of Prudent AI Upfront, a one-touch pre-qualification platform designed to improve lender sales funnels. The company claims the product is the mortgage industry’s first of its kind and allows lenders to process more applications, reduce fallout and capture more business. ”

article thumbnail

Bring your borrowers home: How speed and simplicity will win the next refinance wave

Housing Wire

Lenders who werent prepared with digital experiences, pre-filled applications, and instant decisioning missed out on the opportunity. Rockets acquisition of Mr. Cooper signals a new phase for the industry: one where servicing and origination technology are fully connected to enable real-time borrower activation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Precision partners: How AI and human expertise are elevating lending excellence

Housing Wire

This industry breathes on accuracyit’s the oxygen that sustains trust. Pre-qualification processes have also evolved, with AI evaluating borrower eligibility across multiple loan products simultaneously, and leading systems returning excellent accuracy against underwriter decisions.

article thumbnail

9 expert tips to close real estate deals faster & easier

Housing Wire

Pre-qualify your leads Honing your pre-qualification process will save you time and energy by ensuring youre focusing on potential clients who are ready, willing and able to buy or sell soon. Pre-market your listings Sell your listings faster, possibly even before they hit the market, by pre-marketing them.

article thumbnail

11 mortgage lead generation ideas to build your client base

Housing Wire

From there, they complete qualification forms and are given loan options and lenders, like you, who can help them. Make a list of all the people you know, also known as your sphere of influence, and let them know you’re in the mortgage industry and ready to help anyone looking to secure financing. Visit LendingTree 3.

article thumbnail

How Virtual Assistants Can Help Streamline Real Estate Systems and Processes  

Lab Coat Agents

Real estate agents operate in a highly competitive and fast-paced industry. Proper lead management and pre-qualification are crucial for converting prospects into clients. VAs help filter through leads so you only spend time on those who are truly ready to buy or sell. 

article thumbnail

From Drones to Data: Breaking Down Zillow’s 5 New Features

BAM Media

New this summer: Users can now compare two critical figures: 1) target price based on their desired monthly payment, and 2) maximum home price based on loan qualification. Zillow’s latest launch is a sign of where the industry is headed. Listings are labeled to show whether a home falls within a user’s BuyAbility range Over 1.5