How PrimeLending plans to grab market share
Housing Wire
JULY 3, 2023
PrimeLending , a Texas-based retail mortgage bank, aims to expand its market share by growing within its existing footprint in a margin-thinning environment. The lender brought on 100 loan officers in June, bringing the total number of LOs to about 800. The goal is to expand its overall market share to 1% this year from 0.6%.
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