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11 mortgage lead generation ideas to build your client base

Housing Wire

Leads click on advertisements that direct them to LendingTree landing pages. From there, they complete qualification forms and are given loan options and lenders, like you, who can help them. With a network of over 30 million borrowers, LendingTree is one of the most trusted names in mortgage and gets tons of leads daily.

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What is a Short Sale in Real Estate? A Guide for Buyers and Sellers

Redfin

When it comes to navigating the short sale process, Daniel Apke, founder of Land Investing Online , advises, “For sellers, presenting a complete, well-documented short sale package to the lender can help expedite approval and improve the chances of a smooth closing.” However, they can often qualify for an FHA loan.

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10 Steps to Your First Small Multifamily Deal

AAOA

Meet a local lender to confirm what you can borrow with FHA, conventional, or commercial terms. Pick Your Lane: Residential or Commercial 2–4 units (residential) → House‑hack with 3.5 %‑down FHA loans and 30‑year fixed rates. One student mailed 300 letters and landed a 32‑unit deal that nets $10k a month.

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House Hacking 101: What It Is & How It’s Done + Legal Considerations

The Close

You get all the perks of homeownership and a built-in cash flow to help pay down the loan faster. Pro Tip FHA loans allow you to buy up to a 4-unit property with just 3.5% Offer up storage space (garage, attic, or land). Over time, as rents rise, you’ll see even more equity stacking up in your favor.

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Your Guide to Starter Homes in Today’s Housing Market: Do They Still Exist?

Redfin

Cheap land is harder to come by, and buyer expectations have also evolved. Rising land costs, limited inventory, and changing buyer demographics all influence what qualifies as a starter home today. The Sun Belt region is also seeing growth, with builders drawn to lower land and labor costs. >>See

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What is a Home Appraisal? Everything You Need to Know About the Home Appraisal Process

Redfin

A higher appraisal value means theres more home equity available, which may give you more favorable loan terms or cash out. However, if youre refinancing with an FHA loan, you may be able to refinance without an appraisal. If your home appraisal is lower than expected it can make it difficult to refinance your home.

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Mortgage applications for new homes are 9% higher than a year ago

Housing Wire

” The Federal Housing Administration (FHA) share of loan activity ramped up to 29.4% the second-highest share in the history of the survey. FHA loans are commonly used by first-time homebuyers. Department of Agriculture (USDA) loans accounted for 9.9% Department of Veterans Affairs (VA) and U.S.