Sat.Nov 30, 2024 - Fri.Dec 06, 2024

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Scaling your real estate team to 9 figures & beyond

Housing Wire

Why most teams struggle to scale Scaling a real estate team to $100 million in production is a daunting challenge, but the biggest roadblock isn’t market conditions or competition — it’s outdated strategies. Many team leaders fall into the trap of simply working harder, hoping that hustle alone will create results. Without systems and processes that support consistent growth, teams often hit a plateau, leaving leaders frustrated and burnt out.

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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 307
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Uncertainty in 2025 clouds housing market forecasts

Real Estate News

Federal policy changes could impact real estate in surprising ways, but economists are predicting fairly modest shifts in the new year.

Marketing 302
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Patrick Dovigi sells Aspen mansion for $55M, turns a $6.25M profit

Inman

In the spring, he sold another Aspen mansion for $110 million, making a substantial profit after purchasing the property for $72.5 million in 2021. In September, he acquired Jack Nicholson's former estate for $59.75 million in an off-market deal.

Marketing 158
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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The ‘silver tsunami’ will hit South Florida even harder

Housing Wire

Communities across the country, particularly those that are popular among retirees, are seeing an influx of older residents as a “silver tsunami” — based on population rather than housing inventory — prepares to wash over them. South Florida — already a popular retirement destination due to its warmer year-round climate — has been struggling with a higher concentration of older residents and is poised to take on even more, according to local reporting from The Palm Beach Post.

As-is 482
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Buying a Home in an HOA Is Becoming More Common. Is It Right for You?

Lighter Side of Real Estate

Homebuyers often have mixed feelings about homeowner associations (HOAs)… On one hand, they can add value to your investment by maintaining neighborhood standards and offering amenities like pools or parks. On the other hand, they come with monthly fees (which can be steep) and rules and regulations that can make buyers feel stifled. So if you’re in the market to buy a home, it’s understandable if you’re wondering if the benefits truly outweigh the costs, or if life in an HOA might f

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More Trending

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Aaron Kirman: ‘It’s business as usual’ after Compass acquisition

Inman

The day after Compass announced its acquisition of Christie's International Real Estate and @properties, Christie’s International Real Estate Southern California owner Aaron Kirman said his brand will be unchanged.

Branding 167
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Real estate Instagram accounts: 21 agents & influencers to follow right now

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Are you looking to add a dose of inspiration, humor and expertise to your Instagram feed? From luxury property tours to laugh-out-loud real estate memes, these 21 agents and influencers bring the best of the industry right to your phone.

Agents 397
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Compass to acquire @properties, Christie's International Real Estate

Real Estate News

The $444 million deal brings the 8th-largest brokerage firm into the Compass fold and represents the brokerage giant’s first major move into the global market.

Brokerage 310
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Should You Sell Your House As-Is or Make Repairs?

Keeping Current Matters

A recent study from the National Association of Realtors (NAR) shows most sellers (61%) completed at least minor repairs when selling their house.

As-is 315
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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RealScout releases Search Links, first major update to Pro+ platform

Inman

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as listings under $5 million in Los Angeles or beachfront condos in Miami — into a personalized landing page that consumers can access in one click.

Land 148
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SERHANT. secures $45M to further develop its AI platform

Housing Wire

Ryan Serhant ’s eponymous brokerage has been in rapid growth mode this year following the success of the Netflix show “Owning Manhattan,” and now investors want in on the action. SERHANT. announced Monday that it secured $45 million in a Series A funding round led by real estate venture capital firm Camber Creek and participation from Left Lane Capital.

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Trends 2025: Why the housing market has become so hard to predict

Real Estate News

Feel like housing forecasts have been off lately? That’s because the market hasn’t been behaving as expected. See which factors are playing a bigger role.

Marketing 306
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Why Owning a Home Is Worth It in the Long Run

Keeping Current Matters

Today’s mortgage rates and home prices may have you second-guessing whether it's still a good idea to buy a home right now.

Mortgages 306
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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From likes to leads: How 1 agent turns Instagram Reels into closings

Inman

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it.

Agents 174
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Rental portal Zumper launches ’Zoe’ AI assistant

Housing Wire

With technology rapidly advancing, Zumper is the latest company in the real estate industry to dive into artificial intelligence (AI) assistants. The rental portal this week launched an AI assistant named Zoe, which according to the company can answer “virtually any renter question about a property or its neighborhood.” Zoe can also help manage the process of renting an apartment by requesting tours and submitting leads.

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Asking Rents Mostly Unchanged Year-over-year

Calculated Risk Real Estate

Another monthly update on rents. Tracking rents is important for understanding the dynamics of the housing market. Slower household formation and increased supply (more multi-family completions) has kept asking rents under pressure. Apartment List: Asking Rent Growth -0.7% Year-over-year From ApartmentList.com: Apartment List National Rent Report Rents are down 0.8% month-over-month, down 0.6% year-over-year Welcome to the December 2024 Apartment List National Rent Report.

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Why This Winter Is the Sweet Spot for Selling

Keeping Current Matters

Thinking about selling your house? Here are a few reasons why you may want to do it this season.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Jason Oppenheim identified as mystery broker in kickback plot

Inman

In lawsuits filed this fall, Douglas Elliman accused escrow employees of concocting a commission-sharing scheme with the "star of a reality television show" but stopped short of naming Oppenheim.

Brokerage 158
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Revolutionized financing: How Zillow empowers home shoppers with innovative tools

Housing Wire

Prospective homeowners enter the housing market with two questions: Where do I begin? How much home can I afford? Once the process starts, nearly half of home buyers report shedding tears at some point. Potential homeowners should be able to handle this confusion in a world where technology and digital tools rule customer service. Fortunately, home buying doesn’t have to remain confusing for new buyers.

Finance 397
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December 2024 Content Ideas for Agents

BAM Media

December is what the Knowledge Brokers call “ Separation Month.” It’s the time when some agents ease off the gas, while others push full throttle, setting themselves up for a strong finish to 2024 and a head start in 2025. Personally, I don’t care which camp you’re in, but if nothing else, you should make it look like you’re busy by staying active on social.

Agents 105
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San Diego Housing Market Forecast for the Next 2 Years: 2025-2026

Marco Santarelli

Dreaming of owning a piece of paradise in San Diego? Well, the current and projected San Diego housing market is a mixed bag of sunshine and clouds, with a hint of potential cool breeze. The good news is that while home values might not skyrocket, they are expected to show some modest growth over the next two years. However, it's not a simple picture.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Join the community at the core of Inman Connect New York

Inman

Inman Connect New York is renowned for gathering the brightest minds in real estate, offering unparalleled access to expert insights and networking opportunities. This January, join industry leaders at the Hilton Midtown for transformative discussions on technology, branding, and market strategies to propel your business into 2025. Discover how to leverage this premier event to enhance your professional growth and adapt to the ever-changing real estate landscape.

Branding 148
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Building on existing relationships is the quickest and easiest way to keep your pipeline filled with active buyers and sellers, so you dont have to worry about dry spel

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3 Reels that Are Working for Real Estate Agents Right Now

BAM Media

Be part of real estate’s most anticipated event of the year — the BAMMYs ! Cast your votes live on December 11 to crown the most unforgettable real estate content of 2024, and don’t miss Neel Dhingra’s keynote, Content to Clients: The New 2025 Playbook for Social. Register NOW to level up your social for the year ahead! Want to ramp up your engagement on Instagram and get more leads in 2025?

Agents 105
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Top 5 Stories on Brownstoner This Week: Housing Lotteries Launch in Fort Greene and Gowanus

Brownstoner

Affordable Housing Lottery Opens for Fort Greene Tower With Units From $750 An affordable housing lottery has opened for a new 21-story, 294-unit tower blocks away from Fort Greene Park, with apartments starting at $750 a month. -- Affordable Housing Lottery Opens in Gowanus With Units From $848 An affordable housing lottery has launched… Read More > The post Top 5 Stories on Brownstoner This Week: Housing Lotteries Launch in Fort Greene and Gowanus appeared first on Brownstoner.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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NAR holds onto more than 1.5M members despite turbulent year

Real Estate News

The National Association of Realtors reported having roughly 1.52 million members in December, despite growing pushback from agents and local associations.

Agents 280
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Johns Hopkins: Long-term care must be expanded to support aging in place

Housing Wire

A recent study authored by researchers at Johns Hopkins Universitys Bloomberg School of Public Health suggests that the integration of health, social services and community-based support systems must be improved to better accommodate the desires of older Americans to age in place in their homes. By 2034, Americans ages 65 and older will outnumber those under the age of 18 for the first time in U.S. history.

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Housing Market Predictions 2025: Will Renting Become the New Normal?

Marco Santarelli

Have you been dreaming of owning your own home? Perhaps you've been saving up for a down payment, or maybe you're just starting to think about your future housing situation. Well, the 2025 housing market predictions suggest that while there will be more home sales due to pent-up demand, many people like you might end up renting instead. Higher home prices and mortgage rates will make homeownership a challenge, while rental prices stay relatively flat and wages continue to rise, making renting

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Strengthen Client Relationships With Heartfelt Holiday Messages

Keller Williams

If you’ve ever received a handwritten letter, you know how exciting it is to open an unexpected, positive piece of mail. Sharing holiday greetings with your clients and vendors can strengthen relationships, foster loyalty, and spread goodwill with just one simple gesture. Whether sent by mail or email, a personalized note offers the perfect opportunity to connect with those you value most.

Agents 97
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.