December, 2024

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The 25 Best Books for Real Estate Agents in 2025

Housing Wire

As you plan your 2025, its important to be intentional about including self-development activities. After all, our business will only grow as much as we do as business owners. With hundreds of books to choose from, it can be overwhelming to know which one will truly have a positive impact on your life and your business. To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents.

Agents 384
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NAR moves to revoke Phoenix Realtors charter

Real Estate News

In an email to leaders, the association said PARs refusal to stop offering its MLS Choice option leaves NAR no choice but to defend its trademark and model.

MLS 331
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Sell Your House During the Winter Sweet Spot

Keeping Current Matters

A lot of people assume spring is the ideal time to sell a house.

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Realty One Group allows Phoenix-area agents to leave NAR

Inman

Beginning in 2025, local agents will have the option to join a new Realty One subsidiary and become members of MLS Choice, a new low-cost membership type provided by Phoenix Realtors, without having to be Realtor association members.

Agents 174
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Buying a Home in an HOA Is Becoming More Common. Is It Right for You?

Lighter Side of Real Estate

Homebuyers often have mixed feelings about homeowner associations (HOAs)… On one hand, they can add value to your investment by maintaining neighborhood standards and offering amenities like pools or parks. On the other hand, they come with monthly fees (which can be steep) and rules and regulations that can make buyers feel stifled. So if you’re in the market to buy a home, it’s understandable if you’re wondering if the benefits truly outweigh the costs, or if life in an HOA might f

As-is 121

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The two big housing market trends to watch in 2025

Housing Wire

All the housing market data for 2024 is in, and its fair to say that the housing market surprised us again! However, there are two big trends that stand out as we launch into 2025 affordability and sellers in the market. The elephant in the room is affordability. Home prices finished 2024 up a few percent nationally and mortgage rates are at their highest level in seven months back over 7% as we head into January.

Marketing 543
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2025 Housing Market Predictions: What Economists Expect for the Year Ahead

RIS Media

Ask any real estate or mortgage professional what housing has been like in 2024, and the answer is likely chaotic. Ask consumers the same question, and theyll probably sum it up in one word: unaffordable. A continued trend of higher-for-longer mortgage rates will continue into 2025 accompanied by high home prices, but slight improvements are… The post 2025 Housing Market Predictions: What Economists Expect for the Year Ahead appeared first on RISMedia.

Marketing 130
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NAR hits Phoenix Realtors with cease-and-desist over MLS Choice

Real Estate News

The option lets brokers access the MLS outside the traditional three-tier membership system. NAR says it is maintaining standards for the Realtor brand.

MLS 321
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Phoenix Realtors to NAR: ‘We will not withdraw MLS Choice’

Inman

Phoenix Realtors rejected the National Association of Realtors' demand that the association withdraw its MLS Choice membership for non-Realtors. PAR said the MLS Choice is a "legally sound" choice for agents to access the MLS without becoming NAR members.

MLS 167
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Why Online Valuations Like Zestimates Miss the Mark—and Why a Real Estate Agent Offers More Accuracy

Lighter Side of Real Estate

Before the early 2000s, you may have had a general idea about how much your house was worth at any given moment. But to get an accurate sense of it, you wouldve needed to ask a real estate professional to do some research, analyze it, and then give you their opinion. However, even though most agents would provide it as a free service, it was still more effort than most people wanted to go through.

Agents 111
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Mortgage Rate Predictions January 2025: Forecast for Homebuyers

Marco Santarelli

As we approach January 2025, many prospective homebuyers and existing homeowners are keenly interested in mortgage rate predictions. Most industry experts foresee a gradual decline in mortgage rates, providing a glimmer of hope for those navigating the complexities of the housing market. Let's explore what influences these rates, predictions for the coming month, and what these trends mean for buyers and sellers alike.

Mortgages 111
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The homebuilders’ 2025 supply and demand problem

Housing Wire

New home sales grew over last month in the latest Census report , but homebuilders are now facing a supply issue their inventory is building up. This is the reason why housing starts are at recession levels today. Monthly new home sales have been stagnant for the past two years. When mortgage rates decline, sales improve, but it becomes more challenging for builders and buyers when rates rise.

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2025’s Great Expectations: Will AI Deliver on Its Promises?

RIS Media

The rapid adoption of AI in real estate is historic. Not since the introduction of the iPhone has a single tech advancement had a faster and more pervasive impact on our industry. Real estates first survey of AI use, conducted by Delta Media last January, showed 80% of agents already used AI. Since then, the… The post 2025’s Great Expectations: Will AI Deliver on Its Promises?

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Should You Sell Your House As-Is or Make Repairs?

Keeping Current Matters

A recent study from the National Association of Realtors (NAR) shows most sellers (61%) completed at least minor repairs when selling their house.

As-is 318
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News Knockout: Commission lawsuits settlement tops 2024

Inman

Despite an array of significant stories throughout 2024, none could surpass the industry-shaking news of NAR agreeing to settlement terms in the wake of antitrust commission lawsuits that would forever reshape how agents and brokers do business.

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Compass to acquire @properties, Christie's International Real Estate

Real Estate News

The $444 million deal brings the 8th-largest brokerage firm into the Compass fold and represents the brokerage giant’s first major move into the global market.

Brokerage 317
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25 Subject Lines to Boost Your Real Estate Email Open Rates

BAM Media

Your subject line is the gateway to your email’s success it determines whether your audience clicks to open or keeps scrolling. A well-crafted subject line has the power to: Create urgency that inspires immediate action. Offer clear value that captures attention. Spark curiosity to make readers want more. Personalize the experience to connect with your audience.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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The Federal Reserve’s housing recession dilemma

Housing Wire

They say housing leads the economy in and out of a recession. Currently, housing starts are back at the levels seen during the COVID-19 recession in 2020. Interestingly, employment for residential construction workers typically one of the first areas to experience declines before a recession has not yet seen its usual downturn. Several factors have been keeping labor steady, such as working through a backlog of orders and long turnaround times to complete projects.

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The Increasing Tax Burden On New Ontario Homes

Toronto Realty Blog

TorontoRealtyBlog Let’s start today’s discussion with an analogy, shall we? I know, I know… this is so unlike me… Do you remember being back in grade seven and thinking that girl was really pretty, even though none of the other guys did? You saw something; but only you. And you knew just how much prettier she was going to be one day.

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When Will Mortgage Rates Come Down?

Keeping Current Matters

One of the biggest questions on everyone’s minds right now is: when will mortgage rates come down?

Mortgages 309
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Existing-home sales surge to highest level in more than 3 years

Inman

Existing-home sales rose 6.1 percent annually in November while three out of four U.S. regions saw increases from 2023, according to new data released Thursday by the National Association of Realtors.

Sales 174
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Trends 2025: Why the housing market has become so hard to predict

Real Estate News

Feel like housing forecasts have been off lately? That’s because the market hasn’t been behaving as expected. See which factors are playing a bigger role.

Marketing 317
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Housing inventory is up, but so are unsold listings. Are renters to blame?

Housing Wire

Rising housing inventory levels in 2024 may not be the positive sign of market health that they appear to be. High inventory levels contribute to another problem as active listings are remaining unsold for longer periods. Although higher home prices , rising mortgage rates and other expenses are obvious factors, there may be more to the story. Rising supply is one of the housing market highlights of 2024, according to HousingWire Lead Analyst Logan Mohtashami , who said that housing inventory is

Mortgages 466
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Housing market data positive despite Powell’s Grinch act

Housing Wire

Federal Reserve Chairman Jerome Powell played the Grinch last week for the housing market, sending mortgage rates higher after his remarks at the Fed presser on Wednesday. Despite this, we had positive data on existing home sales , purchase applications, and our weekly pending contract figures. Total active listings are experiencing their traditional seasonal decline, but with less than two weeks left in the year, its evident that there are ready homebuyers in America.

Marketing 490
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Existing-home sales take a sleigh ride to the sky with highest jump since 2021

Housing Wire

The housing industry is getting an early Christmas gift. The National Association of Realtors (NAR) reported that existing-home sales in November rose to a seasonally adjusted annual rate of 4.15 million, a 4.8% increase over the revised October number and a 6.1% increase year over year. The annualized rate is the highest seen since the tally of 4.22 million in March 2024 , and its the highest year-over-year increase since a 23% gain in June 2021.

Sales 431
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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All those 2025 mortgage rates forecasts are now wrong

Housing Wire

Its late December so all the 2025 mortgage rate forecasts have been published. Unfortunately, all of them are already wrong. Most housing market analysts expect mortgage rates to spend the year with a 6 handle. The most optimistic predictions assume 2025 will see mostly low 6s for the 30-year fixed rate mortgage. And yet with pesky inflation data not falling as quickly or as far as expected, Fed chair Jerome Powell suddenly changed his language in the Fed meeting on Dec. 19.

Mortgages 466
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Rising inventory is the most positive housing market story in 2024

Housing Wire

The most positive development in the housing market over 2024 has been the increase in active housing inventory , which is approaching the levels seen in 2019. Although those 2019 levels represent a five-decade low before COVID-19, the market was still functioning better than it did from 2020 to 2023. During the first few years of COVID-19 recovery, there was an unhealthy imbalance, with too many buyers competing for too few homes.

Marketing 504
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Housing demand still showing double-digit growth

Housing Wire

Last week, we witnessed a Santa Claus rally in mortgage rates alongside improved housing demand. The economy continues to create jobs, with wages growing at an annual rate of 4%. We also see growth in our pending contract data compared to 2022 and 2023. Additionally, the purchase application data delivered another pleasant surprise with positive results.

Mortgages 491