January, 2023

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Fewer Prospective Buyers Are Fully Engaged in Purchase Process

Eye on Housing

Dwindling housing affordability in the fourth quarter of 2022 caused the share of prospective home buyers who are actively engaged in the purchase process (i.e. who have moved beyond just the planning phase) to drop to 46%, down from 59% a quarter earlier. The share of prospective buyers fully engaged in the buying process declined in every region between the.

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CoStar considering purchase of Realtor.com parent: Report

Inman

Acquiring Realtor.com would significantly advance CoStar's push into residential real estate — and bring it into greater conflict with the industry's existing power players.

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Homebuilders still need lower mortgage rates

Housing Wire

What is happening with homebuilders and the new home sales sector as we head into the spring housing market ? We have had some conflicting data points recently. On the one hand, cancelation rates have been rising. On the other hand, mortgage rates have gone down more than 1% since Oct. 20, 2022. The builders’ stock prices have done well as mortgage rates have fallen , and this illustrates the simplicity of the homebuilders’ position: their story is really about mortgage rates and moving pr

Mortgages 524
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Think Twice Before Waiting for 3% Mortgage Rates

Keeping Current Matters

Last year, the Federal Reserve took action to try to bring down inflation.

Mortgages 341
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.

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Zillow Appreciation Estimates

BubbleInfo

It looks like Zillow is sticking with their relatively flat forecasts for our local areas. It’s probably realistic if appreciation goes like it did in 2022 – everything gained in the spring selling season is given back in the off-season.

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Tips For Pricing a Home Correctly Every Time

Realty Biz

Your home is typically the most significant investment you'll ever make, so when it’s time to sell, you want to ensure you get as much as possible. But how do you choose the best price to list the home? Accurate house pricing is essential for success. If you set the price too high, it will be on the market for a longer time. If the price is lower than it should be, you’ll receive offers below what you need to help purchase your next home.

Appraisal 128

More Trending

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Today’s Housing Market Is Nothing Like 15 Years Ago

Keeping Current Matters

There’s no doubt today’s housing market is very different than the frenzied one from the past couple of years.

Marketing 328
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Housing Market Tracker: Housing inventory falls once more

Housing Wire

We are off and going now, as seasonality has kicked into full gear with the purchase application data. And, so far, it’s been a good start to the year. Here’s the housing market rundown for the last week: Purchase application data showed positive weekly growth again — and the bounce from the bottom is more noticeable now. Housing inventory decreased by 6,468 units, a more pronounced decline from the previous week.

Mortgages 502
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How Many Households Are Priced Out By Higher Mortgage Rates in 2022?

Eye on Housing

Mortgage rates have increased rapidly in 2022, as the Federal Reserve continues to fight high inflation. The U.S. weekly 30-year fixed-rate mortgage rose from a slightly more than 3% in early 2022 to more than 7% in late October and leveled off at a rate of 6.42% as of the end of 2022. Mortgage payments have increased from $1,925 on.

Mortgages 123
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US home prices slip for fifth month as market bottom comes into view

Inman

The Case-Schiller index posted a 7.7 percent annual gain in home prices — down from a 9.2 percent gain in October — while the FHFA index showed a 0.1 percent decline in prices between October and November.

Marketing 167
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The Only Business Plan You'll Ever Need in Real Estate

Overthinking your business plan? The old and tired process of building a 12-month business plan simply doesn’t make sense for the modern real estate business. Learn how to build one that will actually help you keep on track, stay nimble, and close more deals in 2022. Download now!

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CENTURY 21 Blue Marlin Pelican expands Management along with Company Growth

Realty Biz

Jerry Sullivan, Broker, and PJ Louis, General Manager of CENTURY 21® Blue Marlin Pelican recently announced Sandy Early as the real estate company’s new Regional Sales Manager at their 2023 Company-wide Kickoff Meeting in Destin, Florida. Early, formerly of Coldwell Banker will be based in Niceville covering Destin, Crestview, Okaloosa Island, and DeFuniak Springs, bringing tremendous knowledge and leadership to the team.

Brokerage 116
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Curbio’s new campaign claims to increase agent listings by 47%

Real Trends

Maryland-based home improvement company Curbio, Inc. launched a new marketing campaign aimed at helping agents prepare a home for the market. Curbio repairs homes for agents to market them and only charges if the home sells, providing an alternative to selling a home “as is.” The potential repairs include flooring installation, electrical and plumbing work, landscaping, roofing, pest control, drywall repair and mold remediation, among others.

Agents 107
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Lower Mortgage Rates Are Bringing Buyers Back to the Market

Keeping Current Matters

As mortgage rates rose last year, activity in the housing market slowed down. And as a result, homes started seeing fewer offers and stayed on the market longer. That meant some homeowners decided to press pause on selling.

Mortgages 297
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FHA announces new changes to loss mitigation waterfall 

Housing Wire

The Federal Housing Administration (FHA) announced on Monday changes to its loss mitigation options for borrowers struggling to pay their mortgages. The announcement follows the Biden administration’s decision to set an end date for the COVID-19 pandemic national emergency declaration. Meanwhile, the FHA-Home Affordable Modification (FHA-HAMP) options were temporarily suspended to simplify loss mitigation options, according to the FHA.

Mortgages 404
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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

In this era of social media, traditional ways of selling are not as effective as they used to be. As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training.

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Coldwell Banker Around the World: January 2023

Coldwell Banker

Maybe it’s the influence of The White Lotus, but it seems like everyone is dreaming about “la dolce vita,” these days. And when you start to explore the many regions of Italy and all they have to offer, Tuscany may be the perfect location to start your Italian chapter. The post Coldwell Banker Around the World: January 2023 appeared first on Coldwell Banker Blue Matter.

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Master the art of cold calling with these 8 can’t-miss strategies

Inman

Cold calling can be an intimidating prospect for many real estate agents, but it doesn’t have to be, writes renowned trainer Darryl Davis. Real estate agents can turn cold calls into warm leads with practice and preparation, and as it becomes second nature, they will ultimately drive more sales for their business.

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What Property Managers Can Learn From Smart Home Security Technology

Realty Biz

Property managers have a lot on their mind, especially when it comes to keeping their tenants safe and secure. Managers of multi-unit properties often find it necessary to implement security measures such as camera monitoring. Still, there are more modern methods for increasing the overall security of your rental properties. One of the most useful ways to do so is by leveraging the use of smart home security technology , the kind often employed by homeowners in the form of smart home devices.

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How to make home buying less heartbreaking

Real Trends

Let’s face it: it’s tough out there for homebuyers. Some may argue it’s downright heartbreaking. According to a recent survey from Zillow , 50% of homebuyers said the home-buying process left them in tears, with millennial and Gen Z buyers reporting this at higher levels than their older counterparts (61%, millennials; more than 65%, Gen Z). Last year’s housing market put would-be homebuyers through the wringer.

Mortgages 108
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Database Restoration: How to Revive Dead Leads and Generate New Ones

Speaker: Rivers Pearce, CEO of W8LESS

Successful real estate professionals know that the most powerful tool in their business (aside from their stellar personality, of course) is maintaining a robust database of past, current, and prospective clients. However, keeping your contacts in a spreadsheet, or worse, sitting in your iPhone, simply won’t cut it in today’s world. In this session, Rivers Pierce, CEO of W8LESS, will teach you how winning agents restore and revive their database to continue to gain market share.

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Why It Makes Sense To Move Before Spring

Keeping Current Matters

Spring is usually the busiest season in the housing market. Many buyers wait until then to make their move, believing it’s the best time to find a home. However, that isn’t always the case when you factor in the competition you could face with other buyers at that time of year. If you’re ready to buy a home, here’s why it makes sense to move before the spring market picks up.

Marketing 327
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First Internet Bank is shuttering its consumer mortgage business

Housing Wire

First Internet Bank is shutting down its consumer mortgage business due to a steep decline in mortgage volumes and the negative outlook for mortgage lending that is forecasted to continue for the next several years. First Internet Bancorp , parent company of First Internet Bank, announced that the exit will include its nationwide digital direct-to-consumer mortgage platform, which originates residential loans for sale in the secondary market.

Mortgages 403
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How to Reduce Your Interest Rate: Mortgage Buydowns

Windemere Buying

This blog post contains contributions from Penrith Home Loans. When mortgage rates are up, prospective buyers can often feel like they’re at a disadvantage as they go about securing a home loan. Fortunately, there are ways to lower your interest rate to make your monthly mortgage payments more affordable. What are mortgage buydowns? A mortgage rate buydown is a form of financing that allows you to secure a lower interest rate on your mortgage by paying more money upfront in the form of discount

Mortgages 111
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11 red flags that you’re getting off track in your real estate business

Inman

It is possible to tell when your real estate business is going off-course before it’s too late. By keeping your fingers on the pulse of your business, you can evaluate often and adjust your course.

Agents 166
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The Real Estate Pulse: Analyzing the 2022 Housing Market

Speaker: Grier Allen, CEO and Co-Founder of BoomTown

For real estate professionals, 2021 was an iconic year. And while the seller’s market continues to shape 2022, real estate experts predict significant changes in inventory, mortgage rates, home prices, and buyer’s checklists. It can be difficult to navigate these constant shifts. However, with the right strategy in place, there is no doubt that you can achieve success.

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Do Pocket Listings Benefit Sellers in Any Way?

Realty Biz

When buying or selling a house, you may hear real estate terms you're unfamiliar with. One such term could be a "pocket listing." When hearing this for the first time, it is not uncommon for consumers to ask what is a pocket listing in real estate and how they work. If you sell your home, you'll likely want to sell for the most money possible. For that to happen, you need an exceptional real estate agent who will price your home correctly and provide outstanding marketing.

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CoStar’s rumored $3B deal for Realtor.com “seems a little low,” Spencer Rascoff says

Real Trends

CoStar appears to be looking to up its residential real estate game. The commercial real estate giant is in talks to acquire Realtor.com parent firm Move Inc. from News Corp., according to a report on Tuesday from Reuters. The report cited three anonymous sources and confirmation of the news from News Corp., but noted that there is no guarantee a deal will actually go through.

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Why You Shouldn’t Fear Today’s Foreclosure Headlines

Keeping Current Matters

If you’ve seen recent headlines about foreclosures surging in the housing market, you’re certainly not alone. There’s no doubt, the stories in the media can be pretty confusing right now. They may even make you think twice about buying a home for fear that prices could crash. The reality is, the data shows a foreclosure crisis is not where the market is headed, and understanding what that really means is mission critical if you want to know the truth about what’s happening today.

Marketing 272
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AmeriSave accused of defamation, failure to pay wages in lawsuit

Housing Wire

A group of 11 former employees are accusing AmeriSave Mortgage Corp. in a new lawsuit of failing to pay the wages, bonuses and commissions that were agreed to when they were hired by the company. The group also alleges that the company conducted a defamatory campaign against them after their layoffs in July 2022. According to the class-action-seeking lawsuit, filed in California, AmeriSave hired 200 loan officers to focus on the West Coast region in early 2022.

Mortgages 441
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#Trending: How to Leverage Instagram’s Algorithm to Build Your Pipeline

Speaker: Eric Simon, Founder of The Broke Agent Media | Matt Lionetti, Real Estate Salesperson at The Agency

Social Media is one of the most efficient sales tools an agent can use! It has the potential to produce high-quality leads and foster client relationships when used effectively. As new social media tactics flood the market, agents are being inundated with the various apps and trends that could lead to their success. In this webinar, The Broke Agent and Matt Lionetti breakdown the strategies they utilized to grow their accounts to over 400,000 combined followers.

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Employment Situation in December: State-Level Analysis

Eye on Housing

Nonfarm payroll employment increased in 32 states and the District of Columbia in December compared to the previous month, while 18 states lost jobs. According to the Bureau of Labor Statistics, nationwide total nonfarm payroll employment increased by 223,000 in December, following a gain of 256,000 jobs in November. On a month-over-month basis, employment data was strong in Texas, which.

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AI now complete with built-in stereotyping

Inman

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing.

Marketing 165
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JPAR® Executive Laura O’Connor Receives Recognition on Swanepoel Power 200

Realty Biz

JPAR® Real Estate is proud to announce that Laura O’Connor has been recognized by real estate Swanepoel Power 200. The SP 200 Watchlist acknowledges up-and-coming residential real estate brokerage leaders who are making their way up the power ranks in the industry. I am honored to be included among so many influential names in the real estate industry,” said Laura O’Connor, president, and COO of JPAR® Franchising.

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From Job Growth To Increased Efficiency, Property Managers Are Optimistic About 2023.

App Folio

To better understand what 2023 may have in store for the property management industry, we recently surveyed nearly 5,000 property.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. LinkedIn, even the free version, is an essential sales tool that every sales professional should be using, while leadership is continuing to turn to Sales Enablement to ensure that the business development team has all the strategies and tactics they need to be successful.