Tue.Nov 07, 2023

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8 video marketing strategies that grew my real estate team

Inman

According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies.

Marketing 174
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Property taxes have been rising. Here’s what it means for housing

Housing Wire

In many communities, homeowners and homebuyers have been hit with eye-popping property tax increases. It is costing more for schools and governments to pay for services. And homes in many communities have shot up in value in recent years, leading to tax increases through reassessments. But opinions differ on how much impact higher taxes are having on local housing and mortgage markets.

Mortgages 541
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Homeowner Net Worth Has Skyrocketed

Keeping Current Matters

If you’re weighing your options to decide whether it makes more sense to rent or buy a home today, here’s one key data point that could help you feel more confident in making your decision.

Marketing 358
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Banks report tighter lending standards for mortgages, HELOCs in Q3

Housing Wire

Banks have tightened lending standards for most categories of residential real estate (RRE) loans and home equity lines of credit (HELOC) over the third quarter of 2023. The tightening came amid elevated interest rates and uncertainty in economic conditions. A survey taken by the Federal Reserve showed that a 20%-plus share of banks reported having tightened standards on non-qualified-mortgage (non-QM) jumbo residential loans (23.9%), QM jumbo loans (26%), non-QM non-jumbo (20.4%) and HELOCs (2

Lending 493
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Post-verdict picture: Denial, anger and rethinking buy-side pay

Real Estate News

During a webinar, T3 Sixty leaders acknowledged that emotions are running high as they talked through potential implications of the Sitzer/Burnett verdict.

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Agent commission lawsuits cast long shadow over VA, FHA borrowers

Housing Wire

The guilty verdict of the landmark Sitzer/Burnett commission lawsuit case sent shockwaves across the real estate industry. In the aftermath, one of the most contentious issues in the minds of mortgage professionals is how the ruling might affect FHA and VA mortgage borrowers. FHA loans are a popular option for first-time homebuyers or those who don’t have a lot of cash saved for a down payment, because the loans require a minimum of 3.5% down.

VA loan 482

More Trending

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Opinion: Bank capital requirements would put squeeze on mortgage market

Housing Wire

In September, the nation’s banking regulators released a proposal to increase the capital required of banks with more than $100 billion in assets. The effort was intended to decrease systemic risk, but by focusing narrowly on the risk posed by banks, it would likely increase risk in the mortgage market. The proposal would make it more expensive for large banks to hold, sell or service mortgages, reinforcing their now decade-long retreat from mortgage lending.

Banks 476
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Zillow confirms layoffs affecting ‘a small number of roles’

Real Estate News

A spokesperson said roughly two dozen people were laid off across multiple teams as part of Zillow’s ongoing resource-management efforts.

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Immunity or liability? Antitrust experts weigh in on commission lawsuit settlement outcomes

Housing Wire

Speculation is still swirling around the proposed commission lawsuit settlement agreements reached by RE/MAX and Anywhere in the Sitzer/Burnett, Moehrl and now Nosalek lawsuits. The settlement agreements outline specific policy changes, including no longer requiring agents to be members of the National Association of Realtors or follow NAR’s Code of Ethics or the MLS Handbook, and informing agents that they don’t have to make or receive offers of cooperative compensation.

Brokerage 454
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Tech Bytes: News from RealScout + Anywhere, Chime, Scout, more

Real Estate News

Anywhere inks deal with RealScout; Scout wins pitch battle; Chime rebrands; Saskatchewan Realtors adds Restb.ai; Recruiting Insight absorbs Talent Scout.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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loanDepot reports a $26M loss in Q3, expects lower volumes ahead

Housing Wire

loanDepot , the California-based lender targeting profitability next year, delivered its sixth consecutive quarterly loss in the third quarter of 2023, according to documents filed with the Securities and Exchange Commission (SEC) on Tuesday. Total revenue declined as a result of lower origination volume. Still, there were financial improvements. Higher margins aided by an aggressive cost-cutting strategy shrunk expenses, narrowing loanDepot’s losses in the period.

Principal 448
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Start your next IG conversation to generate 10% more business

Inman

According to Instagram marketing expert Michelle Berman-Mikel, saying the right thing, then moving the conversation into the real world, can allow you to create a social media strategy that converts.

Marketing 198
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Freddie Mac elects Lance Drummond as next board chair

Housing Wire

Freddie Mac announced Tuesday that Lance Drummond will be the chair of its board of directors due to Sara Mathew’s retirement in February 2024, as required by the company’s bylaws. Drummond, who joined the board in 2015, is currently the chair of the compensation and human capital committee. He also serves as a member of the executive, audit and operations and technology committees.

Finance 445
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Sitzer | Burnett plaintiffs’ attorneys in talks with Department of Justice

Inman

Disrupting the National Association of Realtors' use of multiple listing services as a "vehicle for higher commissions" is at the center of talks, lawyer Michael Ketchmark told Inman exclusively.

As-is 190
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Newrez launches mortgage JV with $4B Keller Williams group in New Jersey

Housing Wire

Newrez has launched a new joint venture mortgage company, Carnegie Mortgage Partners , in collaboration with a top Keller Williams franchise network in Bergen County, New Jersey, the lender announced on Monday. The joint venture mortgage company is led by Margaret Bernabei, a former branch manager at a CrossCountry Mortgage outpost. Carnegie Mortgage Partners’ office is in Ridgewood, New Jersey.

Mortgages 435
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WeWork, once thought to be the future of work, files for bankruptcy

Inman

The company filed for Chapter 11 bankruptcy in New Jersey as part of a "comprehensive reorganization" of the office space leasing giant.

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Blend narrows loss to $21M in Q3, reaffirms path to profitability in 2024

Housing Wire

Mortgage tech firm Blend Labs continued to narrow its financial losses in the third quarter, driven by strong growth in its consumer banking business. Its mortgage business outperformed the broader origination market and the company reduced cash burn, putting the firm on track to its goal of reaching non-GAAP profitability by next year. The San Francisco-based company reported a non-GAAP net loss of $21.4 million in the third quarter, compared to a non-GAAP net loss of $22.7 million in Q2 and a

Banks 434
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Record 85% of Americans said October was a bad time to buy

Inman

Monthly Fannie Mae survey shows homebuyer pessimism at a high for records dating back to 2010, but a broader index aimed at capturing overall housing market sentiment improved in October.

Marketing 187
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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A look at the mortgage hot topics for 2024

Housing Wire

As we plan for a gradual cycle turn in 2024, a few hot topics feel especially hot right now. What’s next for the inflation fight and rates? How do we help homebuyers navigate affordability ? And how should mortgage firms rethink tech strategy? Below I run down these hot topics and look forward to going deeper with fellow mortgage CEOs on a HousingWire webinar December 5.

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To elevate the industry, Chime becomes Lofty

Inman

The rebrand to Lofty from Chime was driven by a number of business factors, such as ongoing confusion with the web bank of the same name and its evolution far beyond customer relationship management.

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Compass cuts losses in Q3, addresses commission lawsuit threat

Housing Wire

Compass surprised positively in the third quarter of 2023 by posting a number of strong results. The brokerage’s national quarterly market share grew by 26 basis points year over year, reaching 4.4% in Q3. The company also increased its agents count by 4%, reaching 14,055 principal agents in Q3. That’s a 4% year-over-year increase of 511 principal agents since Q3 2022 and a 3% increase of 422 agents compared to the second quarter of 2023.

Principal 430
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After Sitzer | Burnett, what’s next for real estate? Pulse

Inman

Now that the first of the bombshell commission suits is in the rearview mirror, what's next? What changes are you seeing, and what changes are you making?

Agents 183
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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FHFA aims to overhaul FHLBank system ahead of 2032 centennial: report

Housing Wire

On Tuesday, the Federal Housing Finance Agency (FHFA) released a report that examines the Federal Home Loan Bank (FHLBank) system, looking back at its 90-year legacy and offering a series of transformative goals the agency hopes to reach before its centennial in 2032. “The Federal Home Loan Bank System is a critical component of the nation’s broader housing finance system,” said FHFA Director Sandra Thompson in a statement.

Banks 418
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Get ready to play landlord with the latest version of The Sims

Inman

Players can experience what it's like to manage rentals in a real city, with tenants who harass each other, miss rent and commit crime.

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loanDepot promotes David Smith to vice president of national VA lending

Housing Wire

loanDepot has appointed David Smith to the newly-created position of vice president of national VA lending, the company announced on Monday. In this role, Smith, a former Army sergeant, will oversee the lender’s VA lending strategy. Additionally, he will spearhead the company’s VA Council, a group of loanDepot originators who specifically serve veterans and military personnel.

Lending 395
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Sitzer litigation: What agents need to hear from you now

Inman

According to CEO Dan Stewart, the way you communicate with clients and agents right now will set you up for success as buyer commission litigation continues to unwind.

Agents 174
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Top indie brokerage John L. Scott acquires Sterling Johnston Real Estate

Housing Wire

West Coast juggernaut independent brokerage John L. Scott Real Estate has acquired boutique brokerage Sterling Johnston Real Estate , based out of Redmond, Washington. The acquisition brings 43 additional agents to John L. Scott offices in the Puget Sound region, according to published reports. Sterling Johnston executives Tucker Petrzelka, Brooke Nortness and Eirik Olsen will join John L.

Brokerage 392
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Blend now focused on growth in quest to return to profitability

Inman

Mortgage and banking tech provider reports a $41.8 million Q3 net loss with revenue down 27 percent from a year ago to $40.59 million, but company executives emphasize potential for growth.

Banks 167
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‘Blank Check’ to Developers or Chance to Curb Displacement: Locals Comment on City of Yes

Brownstoner

Feedback on the Adams administration’s proposed citywide zoning text amendment for housing, which would increase developers’ ability to build bigger buildings in residential neighborhoods, eliminate parking mandates, and mix manufacturing and residential buildings, amongst a number of other changes, got heated at a public scoping meeting last week. Dozens of… Read More > The post ‘Blank Check’ to Developers or Chance to Curb Displacement: Locals Comment on City of Yes appea

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NAR Slapped with $1.8B Lawsuit Payout, Ripple Effects Could Be “Enormous”

Bigger Pockets

The NAR lawsuit just ended in a way almost no one expected.

Agents 131
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.