Tue.Jan 24, 2023

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7 ways to build your real estate business through collaboration

Real Trends

You know the old saying, “Two heads are better than one?” I love the idea of collaboration. After all, if recording artists do it, why can’t real estate agents? I mean, if Eminem and Ed Sheeran are doing it, it must be relevant, yes? So, how do real estate agents collaborate with their communities to do good, build relationships and grow their businesses?

Agents 84
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Rocket eliminates about 50 jobs in its second round of layoffs for 2023

Housing Wire

Rocket Companies eliminated about 50 positions last week amid the industry rightsizing with layoffs in the higher-rate environment. “As is common practice in all companies, Rocket regularly looks at the priorities of the business and what roles are needed to achieve those goals,” Aaran Emerson, a Rocket spokesperson, said in a statement.

Title 418
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The 3 Factors That Affect Home Affordability

Keeping Current Matters

If you’ve been following the housing market over the last couple of years, you’ve likely heard about growing affordability challenges.

Marketing 271
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To root out appraisal bias, dismantle the system?

Housing Wire

To root out racial bias in the U.S. appraisal system, some experts say there’s no point in nibbling at the edges. Instead, they suggest tearing the system down and starting fresh. “I think not many people understand how this byzantine system works,” Rohit Chopra, the Consumer Financial Protection Bureau (CFPB) director, said Tuesday. Chopra spoke during the first-ever Federal Financial Institutions Examination Council’s Appraisal Subcommittee (ASC) hearing, which focused on appraisal bias.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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How to win listings and beat your competition

Inman

Top agents Jordan Cohen of RE/MAX and Santiago Arana of The Agency spoke at Inman Connect New York on Tuesday about their strategies for racking up listings and how they got them when they were first starting out in the industry.

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New American Funding partners with EasyKnock on sale-leaseback program

Housing Wire

California lender New American Funding has partnered with EasyKnock, a New York startup that buys homes and rents them back to sellers, allowing clients to access their home equity through non-traditional means. About a quarter of American homeowners are unable to access the equity in their homes because of strict lending standards, and EasyKnock said the partnership will “improve housing stability for our mutual customers, providing them liquidity, flexibility and control in their finances.

Sales 395

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UWM gave brokers big discounts to play with. It could be risky

Housing Wire

United Wholesale Mortgage ‘s (UWM) aggressive moves to gain an edge on the competition tend to provoke controversy. The ‘ultimatum ’ it imposed two years ago effectively prohibited broker partners from also doing business with two of UWM’s rivals. It quickly prompted antitrust lawsuits. The lender’s price reduction by 50 to 100 basis points across all its loans last year led to accusations that UWM was making it impossible for some lenders to do business in the space.

Lending 370
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Compass CEO Robert Reffkin calls home offices ‘the killer of culture’

Inman

Compass CEO Robert Reffkin talks about stock market downturns, profitability and why brokers need to eschew virtual working to survive.

Marketing 167
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Want To Save $150K on a Home? Here’s the One Place Where These Bargains Are Hiding Today

Realtor.com

Getty Images America’s hottest markets might have a few reigning champs, but some serious competition in the Midwest is nipping at their heels. The Realtor.com® Hottest Markets List reveals that the average home listing price for December’s 20 hottest real estate markets was $313,000—about 21.8% lower than the national median as buyers increasingly sought out affordability.

Mortgages 117
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In love and recruitment, ‘marriage’ is key, Keller Williams broker says

Inman

As the market continues to slow down on its way to normalization, it's more important now than ever that brokers effectively recruit top talent.

Marketing 167
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Employment Situation in December: State-Level Analysis

Eye on Housing

Nonfarm payroll employment increased in 32 states and the District of Columbia in December compared to the previous month, while 18 states lost jobs. According to the Bureau of Labor Statistics, nationwide total nonfarm payroll employment increased by 223,000 in December, following a gain of 256,000 jobs in November. On a month-over-month basis, employment data was strong in Texas, which.

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These are the mistakes that thwart brokers’ success

Inman

Panelists at Inman Connect New York on Tuesday said that brokers err by not having written plans, not being flexible and other shortcomings.

Brokerage 167
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Inside a Contemporary Tour de Force in Los Angeles

Sotheby's International Real Estate

Recognized for their impact on the architectural landscape of Los Angeles, Mehdi and Mandi Rafaty of the lauded firm of Tag Front create homes with a unique modern aesthetic, incorporating refined textural and sculptural details that bring complexity, simplicity, and functionality into stylish harmony. A singular construction, this one-of-a-kind 20,000-square-foot residence unites soothing surfaces of blonde hardwood with aluminum, steel, and expanses of glass, resulting in bright, airy interior

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Fine-tune your strategies to attract new business in a new market

Inman

James Becker, Nancy Almodovar and Richard Grossman spoke at Inman Connect New York on Tuesday about strategies they've employed recently to generate new business.

Marketing 167
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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From Job Growth To Increased Efficiency, Property Managers Are Optimistic About 2023.

App Folio

To better understand what 2023 may have in store for the property management industry, we recently surveyed nearly 5,000 property.

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Risk has re-entered the financing conversation

Inman

Bob Groody of Maxwell and Shant Banosian of Guaranteed Rate discussed the current state of creative financing tools for consumers at Inman Connect New York on Tuesday.

Finance 167
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DSCR Loans: What Are They And How To Get The Best Terms

Bigger Pockets

This article is presented by Easy Street Capital. Read our editorial guidelines for more information.

Loans 111
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This is what real estate tech actually needs to do

Inman

At Inman Connect New York on Tuesday, Joe Skousen and Grier Allen discussed how technology leaders should look for ways to simplify agents' lives, enhancing their productivity and eliminating mundane tasks.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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5 Ways to Get More Subscribers to Your Real Estate Website

Realty Biz

Almost 100% of home buyers in 2021 in the 23 to 56-year-old age bracket searched for homes online. Real estate agencies need to utilize the internet to increase their subscribers - but how can agencies do this? Your website needs to be organized and helpful to visitors. Luckily, there are five things you can do to increase traffic to your real estate website.

Closing 107
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When it comes to real estate and data, keep it local

Inman

At ICNY on Tuesday, OJO Labs Chief Real Estate Officer Chris Heller and Nest Seekers International Chief Economist Erin Sykes explained why real estate agents need to pay less attention to national data and dig into local insights.

Agents 167
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Homeowners’ Guide to Relocating for a Job

HomeLight

Whether your company is relocating you or you’re moving for a great new opportunity, there’s no way around it: relocating for a job as a homeowner is stressful. There are a slew of factors to consider, including finding a new home, selling your current home, and timing the entire process so the transition goes seamlessly. Remote work has shifted the landscape of relocating for a job.

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Rates may ease, but affordability tools will still be in demand

Inman

Zillow and UWM executives are optimistic mortgage rates will come back down but advised real estate agents at Inman Connect New York on Tuesday to get familiar with affordability tools like interest-rate buydowns.

Mortgages 167
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Optical Illusion for Sale: ‘Invisible’ Joshua Tree Home Catches Eyes for $18M

Realtor.com

Realtor.com Mirror, mirror, on the wall—who’s the fairest of them all? A breathtaking visual illusion in the desert, of course! Just outside of Palm Springs in Joshua Tree, CA , lies one of the most spectacular desert homes ever built. But you have to look closely, or you just might miss it. That’s because this massive beauty creates the optical illusion of blending seamlessly into the landscape, thanks to its mirrored facade.

Sales 105
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French CEO celebrates similarities, differences in US market

Inman

Iad Group CEO Clément Delpirou explained the shared challenges in agent recruitment, retention, technology and adjusting to a shifting market at Inman Connect New York on Tuesday.

Marketing 167
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Are Open Houses a Waste of Time?

Maximum Exposure Real Estate

Are Open Houses Effective For Sellers? Are open houses worth it for sellers? Is an open house effective for getting a home sold? Depending on who you speak with, you will likely get a different answer. When trying to sell your home, it is natural to pull out all the stops. It may be the […] The post Are Open Houses a Waste of Time? appeared first on Maximum Real Estate Exposure.

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Investors highlight the untapped potential in financing home equity

Inman

A slate of new companies backed by institutional investors is offering ways for owners to tap home equity. They made their pitch on Tuesday at Inman Connect New York.

Equity 166
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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How Long is a Home Inspector Liable For Missing Major Problems

Maximum Exposure Real Estate

Home Inspection Problems That May Not Be Found Do you know what happens when a home inspector misses a major issue? Are there common problems that may not be uncovered? How long is a home inspector liable for missing significant problems? Shortly you will have answers to all your questions and more. For obvious reasons, […] The post How Long is a Home Inspector Liable For Missing Major Problems appeared first on Maximum Real Estate Exposure.

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Why the 2023 housing market slowdown is a good thing

Inman

In a session called "Your Inside Look Into the 2023 Housing Market," panelists at Inman Connect New York said real estate companies and consumers are "adjusting to the new reality.

Marketing 158
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Move Over Zillow… MLSs Combine Forces to Launch Nestfully

Broke Agent Media

BAM Key Details: California Regional MLS, REcolorado and Bright MLS have combined forces to create Nestfully, which is set to launch in Q1 2023. The portal, designed and run by the residential real estate industry, is designed to offer “pristine listing data” for consumers—and will provide leads to brokerages for free. Set to launch in Q1 2023, Nestfully is a new portal designed to provide consumers with pristine listing data.

MLS 98
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New American Funding referring homeowners to EasyKnock

Inman

The independent mortgage lender is now sending homeowners who are interested in converting their home equity into cash over to EasyKnock to explore a sale-leaseback.

Equity 158
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.