Wed.May 24, 2023

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3 keys for turning Instagram into a sales funnel

Inman

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here's how to put its power to work for your real estate business.

Sales 147
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Mortgage apps decline as rates hit the 7% mark

Housing Wire

Last week, the U.S. debt ceiling impasse and the resilient economy led mortgage rates to climb to the highest level in two months. Some indexes show the 30-year fixed rate has reached the 7% mark, which has reduced borrowers’ appetite for home loans. The latest MBA data published on Wednesday morning shows that mortgage loan applications decreased 4.6% for the week ending May 19 compared to one week earlier.

Mortgages 397
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CoStar CEO's 'super simple business concept': Support agents

Real Estate News

“You do not want to think you're smarter than your customers,” Florance said on CoStar’s strategy of building Homes.com as a platform for agents and consumers.

Agents 279
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Freddie Mac adds paystub analysis to automated income assessment tool

Housing Wire

Freddie Mac on Tuesday announced enhancements to its automated income assessment tool —already used for direct deposits—to also include the borrower’s digital paystub data. The government sponsored enterprise said lenders can calculate income faster and more precisely, improving loan quality, simplifying the mortgage process and expanding access to credit.

Loans 397
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Owning a Home Helps Protect Against Inflation

Keeping Current Matters

You’re probably feeling the impact of high inflation every day as prices have gone up on groceries, gas, and more.

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Spring brings homebuying season and increased risk of wire fraud

Housing Wire

Every spring marks the start of homebuying season – a period where home sales spike. For title professionals, homebuying season is our “busy season,” with professionals working tirelessly to ensure that property titles are clear of any liens or other defects ahead of closing day. For many buyers, closing day represents the beginning of the next chapter in their lives – having a new place to celebrate important milestones and create new memories.

Title 397

More Trending

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DataDigest: In the nation’s hottest housing market, flood insurance premiums soar

Housing Wire

When FEMA released its Risk Rating 2.0 methodology in October 2021, thousands of homeowners in low-elevation coastal areas of the United States braced for federal flood insurance hikes. Recently released data from the agency shows that annual flood insurance premiums will eventually double or even triple for homeowners in some U.S. zip codes, though most homeowners with flood insurance in America will pay less than they currently do.

Marketing 396
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Mike DelPrete: Zillow and Redfin’s AI tools aren’t that big a deal — yet

Inman

In an interview with Intel, real estate tech strategist Mike DelPrete laid out how artificial intelligence might change the industry, including real estate search portals, and why we're not there yet.

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Experts weigh in on the shifting MBS market

Housing Wire

The Federal Reserve ‘s monetary tightening policy and the recent banking crisis have the potential to change the mortgage-backed securities (MBS) market’s dynamics more than anything seen over the last two decades, according to secondary market experts. The Fed and U.S. banks, which glommed onto these assets in the wake of the Global Financial Crisis, are expected to play a smaller role in the years to come.

Marketing 395
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Introducing Inman’s Mortgage & Finance Forum alongside Connect Las Vegas

Inman

Recognizing a need for deeper conversation in the mortgage and lending industry, Inman introduces the Mortgage & Finance Forum, Aug. 9 at the Aria in Las Vegas. Attendance is free for qualified professionals.

Finance 158
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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FHFA director discusses proposed bi-merge credit model changes in hearing

Housing Wire

Members of the U.S. House of Representatives took the opportunity during a hearing this week to ask Federal Housing Finance Agency (FHFA) Director Sandra Thompson about a proposed change to the FICO Classic credit model, inquiring about the potential impacts on credit availability and mortgage financing for constituents. The FHFA announced in October 2022 that it is replacing the Classic FICO credit model that Fannie Mae and Freddie Mac use with the FICO 10T and the VantageScore 4.0 credit score

Lending 370
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Auction.io acquires Doorsey

Inman

Doorsey uses a publicly available bidding website on which buyers can see competitive offers and submit formal "bids" above the last. Founder Jordan Allen was happy to see the deal go through.

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Mike Simonsen is bringing housing data to HW Annual

Housing Wire

At HousingWire Annual 2023, we aren’t vibe-checking the housing market. We’re bringing all the cutting-edge housing knowledge that today’s professionals need based on data. And who better to present that data than the president and founder of Altos Research , Mike Simonsen? Register today to catch Simonsen on stage as he answers the question, “How’s the market?

Staging 357
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Homebuyers flinch as mortgage rates ascend toward 2023 highs

Inman

Purchase loan applications fell by a seasonally adjusted 4 percent last week as mortgage rates surged on debt ceiling and inflation worries.

Mortgages 148
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Institutional Homebuyers are Pulling Out of the Market in Droves—What Do They See That You Don’t?

Bigger Pockets

Institutional homebuyers are withdrawing from the real estate market. Find out how this will impact small, mom-and-pop investors.

Marketing 128
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Iconic Flatiron Building auctioned after original high-bidder vanished

Inman

New York developer Jeffrey Gural won the right to buy the iconic Manhattan office building months after the original high-bidder failed to come up with the deposit for the building.

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Retirement Accounts Collecting Dust? Use Them to Buy Real Estate!

Bigger Pockets

Did you know you can invest in real estate using funds you’ve probably forgotten about?

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‘Unlivable shack’ that ‘must be demolished’ sells for $1.1M

Inman

The home has three bedrooms but isn't livable, because it has been left abandoned for some time and has become derelict and dangerous. It attracted five bidders after originally listing for AU$1.2 million.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Remembering Sam Zell, Legendary Investor & Entrepreneur

Bigger Pockets

A legend in the real estate investing community has passed away. We look back at the life and success of Sam Zell.

Investor 126
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Why stop there? Here are 13 more safety fields NAR could add

Inman

While NAR plans to add new checkboxes for agent safety, they're leaving out some of the most common (and messy) hazards that agents face, writes broker Teresa Boardman.

Agents 148
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Multifamily Missing Middle Flat at Start of 2023

Eye on Housing

The missing middle construction sector includes development of medium-density housing, such as townhouses, duplexes and other small multifamily properties. The multifamily segment of the missing middle (apartments in 2- to 4-unit properties) has disappointed since the Great Recession. For the first quarter of 2023, there were just 4,000 2- to 4-unit housing unit construction starts.

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The portal wars: Can any challenger seize the throne from Zillow?

Inman

Zillow has the most traffic, according to an analysis by Intel, but at least one rival is growing rapidly in what one observer compared to a Game of Thrones-style gauntlet run.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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4 Steps to Recruiting Your Way to a 500% Revenue Increase

RIS Media

Would you like a 500% increase in your topline revenue? You can absolutely do it though a strategic and well-executed recruiting plan. It requires thoughtful leadership, well-designed plans and an absolute commitment to implementation. Recruiting, done right, is your ticket to building a more successful, profitable and growing brokerage. Let’s dig in further. … The post 4 Steps to Recruiting Your Way to a 500% Revenue Increase appeared first on RISMedia.

Brokerage 116
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One of California’s biggest ghost towns sells for $22.6M

Inman

Eagle Mountain, which operated an iron mine for over three decades and has largely been abandoned since the late '80s, has been sold to a mysterious company for unknown future use.

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Mortgage Applications Decrease for Second Straight Week

RIS Media

Mortgage applications decreased for the second week in a row, down 4.6% from a decrease of 5.7% the previous week, according to the latest Weekly Mortgage Applications Survey from the Mortgage Bankers Association’s (MBA) for the week ending May 19, 2023. This week’s numbers: The Market Composite Index, a measure of mortgage loan application volume,… The post Mortgage Applications Decrease for Second Straight Week appeared first on RISMedia.

Mortgages 116
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Doug Brown joins Barton Barrett Marshall Team at Douglas Elliman

Inman

Doug Brown brings nearly seven years of experience as vice president and senior vice president of Douglas Elliman Development Marketing to his new role in the team as new development specialist.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Let ‘Em Cook: The Top 5 Hottest Markets in Each Region

RIS Media

Not every city or metro is feeling the freezing effects of higher mortgage rates and dwindling consumer confidence. The local nature of real estate means that a snapshot of housing should look like a spectrum, with gradients of up and down, hot or not. At any given time, it is important to recognize which places… The post Let ‘Em Cook: The Top 5 Hottest Markets in Each Region appeared first on RISMedia.

Marketing 112
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Economist explains that controversial FHFA fee change

Inman

There's been a lot of talk about the FHFA's fee increase, but economist Matthew Gardner thinks that, for the most part, it's much ado about nothing.

Finance 147
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How Smart Devices Can Help Manage a Home’s Energy Use

RIS Media

The Harvard Joint Center for Housing Studies has been studying the effects of digitalization in housing via an ongoing research series. One affected area is the energy consumption of homes and management thereof, detailed in a recent report, “Empowering Up, Powering Down: The Evolution, Effects, and Efforts to Digitize Energy Controls and Digitalize Energy Information… The post How Smart Devices Can Help Manage a Home’s Energy Use appeared first on RISMedia.

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What’s the best real estate reality TV show of all time? Pulse

Inman

Do you love the drama of big houses, big commissions and even bigger egos? Then you're probably a fan of real estate reality shows.

Agents 122
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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.