Tue.Mar 11, 2025

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How a luxury real estate agent fell for a listing scam

Housing Wire

The conversation started like any typical interaction with a homeowner looking to sell their property. We discussed the current market conditions and revisited the propertys previous listing history including that the last agent had failed to sell it, eventually pulling it off the market 60 days later. The seller mentioned they were now living out of state and wanted to re-evaluate their approach with a new agent, potentially adjusting both the price and marketing strategy.

Agents 342
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The top 1% could buy nearly all homes in the US with their wealth

Inman

The value of America's nearly 100 million homes hit $49.7 trillion at the end of 2024, as the combined net worth of the wealthiest 1 percent of Americans hit a record $49.2 trillion, according to a Redfin analysis.

Marketing 147
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How to follow up with unresponsive clients without being pushy

Housing Wire

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. For the most part, that hasnt happened. About 73% of sellers said using a real estate agent is the best way to sell, 69% said selling without an agent is too risky, and 76% said the services they received from their listing agent were worth what they paid, according to a recent st

Agents 324
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Inman announces 2025 class of Marketing All-Stars award winners

Inman

From chief marketing officers to communications professionals, Inmans 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry.

Marketing 158
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Milestone Mortgage acquires Willow Home Loans with ‘goal to be No. 1’

Housing Wire

Federally registered broker and correspondent lender Milestone Mortgage Solutions has acquired Willow Home Loans and is looking to join the $1 billion origination club this year. Milestone, the largest brokerage in Massachusetts over the past three years, said the companies will be able to combine Willow’s top-drawer proprietary technology platform with Milestone’s federal registration and state licensing footprint.

Loans 369

More Trending

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Tomo Mortgage closes $20M Series B funding round

Housing Wire

Tomo Mortgage on Tuesday announced the closure of $20 million in Series B funding that was led by three existing investors and a new participant. The funding round was led by prior investors Ribbit Capital , DST Global and NFX along with new investor Progressive Insurance. Tomo, which was founded in 2020 by former Zillow executives Greg Schwartz and Carey Armstrong, has received a total of $130 million in funding to date.

Closing 340
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LoanDepot shares slip on $67M Q4 2024 net loss, tepid Q1 outlook

Inman

While mortgage originations were up 34 percent from a year ago, to $7.2 billion, company executives said they don't expect lending to surpass $5.5 billion in Q1 2025.

Lending 155
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New York moves to allow title insurance for state land deals

Housing Wire

New York may soon allow title insurance for state land purchases, a shift that could streamline conservation efforts and resolve longstanding property disputes. The change, which was included in Gov. Kathy Hochuls recent budget amendments, follows growing concerns from environmental groups and municipalities over costly delays in land acquisitions. Proposed changes New York is currently the only state that does not accept title insurance for government land purchases.

Title 258
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Krishna, Kelman dish on the future of ‘the Rocket-Redfin experience’

Inman

Rocket CEO Varun Krishna and Redfin CEO Glenn Kelman shared with Inman why they agreed to merge as part of a $1.75 billion acquisition. AI, data and a complete consumer experience were at the center of it.

Equity 137
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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Optimal Blue reports 40% jump for rate-and-term refis

Housing Wire

Optimal Blue ‘s February 2025 Market Advantage mortgage data report, released Tuesday, showcased a 7% month-over-month increase in mortgage lock volume , which the company said was primarily driven by a surge in refinance activity. Rate-and-term refinances saw the biggest jump, rising nearly 40% compared to January as homeowners jumped on the opportunity to lower their monthly payments.

Loans 285
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Dolly Lenz: Seek like-minded agents to generate referrals

Inman

Lenz appeared with other panelists Tuesday at Inman on Tour Nashville to tout the benefits of working from referrals. But the panelists all agreed that referrals only work when done right.

Agents 158
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Safety, affordability concerns could be barriers for aging in place

Housing Wire

An overwhelming majority of older Americans (84%) say that aging in place in their current homes is a priority, but significant challenges stemming from home safety and affordability concerns are some of the elements keeping them from actually doing it. This is according to a new survey from Point , a company that specializes in home equity investments.

Equity 258
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Mortgage Rates Hit Lowest Point So Far This Year

Keeping Current Matters

If you’ve been holding off on buying a home because of high mortgage rates, you might want to take another look at the market.

Mortgages 285
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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How a 26-year-old Douglas Elliman agent closed $100 million+ in 2024

Housing Wire

Do you have the confidence to talk yourself out of a six-figure payday? Abraham Sarway did. As he and his clients walked out the door of a multi-million home they had just toured together, the buyer told Sarway he wanted to submit an offer. Sarway thought of the commission check and what he could buy with it: a well-equipped Mercedes S Class. A vacation cabin upstate.

Closing 258
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How this broker embraces personal and professional evolution

Inman

Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets.

Branding 131
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Property management software: Why more Americans firing their property managers

Housing Wire

For those who think being an independent landlord is easy, congratulations youre wrong. The challenges mount from the jump. Finding the best tenant is an uphill battle for some landlords. Then, they often face dissatisfied tenants, pesky maintenance issues, and tenants who cant or wont pay their rent on time and in full. Hiring a property manager to handle day-to-day operations may seem like the best way to alleviate the stress.

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Housing Gap Persists, Reaching Nearly 4 Million in 2024

RIS Media

The supply gap in housing has been a consistent topic of conversation over the recent years of housing-market challenges. The idea that the U.S. is short nearly 4 million homes has been stated over and over, but what does this figure truly mean, and how can the industry overcome it? According to a new report… The post Housing Gap Persists, Reaching Nearly 4 Million in 2024 appeared first on RISMedia.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Gen Z still eager to buy homes, but getting weary

Housing Wire

Now in its fifth year, the 2025 ServiceLink State of Homebuying Report (SOHBR), released today, revealed that while Gen Z remains eager and ready to buy a home this year, high mortgage rates and home prices could deter them from crossing the finish line. Out of Gen Z respondents, 67% said they plan to purchase a home this year compared to 51% of millennials , 49% of Gen X and 22% of baby boomers.

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Are Women Leaders Setting the Bar for AI in Real Estate?

RIS Media

Something unexpected is happening as AI adoption grows in real estate. Women leaders are showing a more measured, confident approach to AI than their male counterparts. The 2025 Delta Real Estate Leadership Survey highlights a significant shift from last year. In 2024, female leaders expressed slightly higher concerns about AI risks than men. This year,… The post Are Women Leaders Setting the Bar for AI in Real Estate?

As-is 101
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MoxiWorks CEO says technology won’t solve the real estate industry’s problems

Housing Wire

In this week’s episode of the RealTrending podcast , host Tracey Velt sits down with Eric Elfman, CEO of MoxiWorks. During the conversation, Velt and Elfman discuss the delicate art of balancing technology and artificial intelligence (AI) usage with developing client relationships. This conversation has been edited for length and clarity. To start the discussion, Elfman and Velt briefly explore MoxiWorks’ upcoming goals for 2025.

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Buying a Home This Spring? Hire Your Agent Before the Rush Begins

Lighter Side of Real Estate

As spring rolls around, so does tax season. Some people look forward to filing their returns and anticipating a nice refund check. Others cringe, dreading the amount they may owe. Either way, many procrastinate, pushing it off until the last possible minute before scrambling to get everything in order by the April 15th deadline. On a related note, spring is also one of the busiest times of the year for the real estate market.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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The Agency adds Engel & Volkers veteran to leadership team

Housing Wire

The leadership team at The Agency has a new face. The brokerage announced this week that Peter Ianos is joining as its head of operations for core services. Ianos most recently held the title of chief experience officer at Engel & Volkers Americas, where he worked on recruiting, retention, professional development and brokerage services. “[Ianos’s] deep expertise in real estate operations coupled with his firsthand understanding of the elevated service expectations in the luxury

Brokerage 207
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California, Illinois, New York City and Parts of Florida Lead ‘At-Risk’ Housing Markets

RIS Media

A new report from ATTOM Data spotlights areas of the country that are vulnerable to decline based on affordability and equity measures gathered during Q4 2024. The report found that California, Illinois, New York City and parts of Florida were at the highest risk for the measured time period, with less vulnerable markets clustered in… The post California, Illinois, New York City and Parts of Florida Lead At-Risk Housing Markets appeared first on RISMedia.

Marketing 102
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Consulting firm Milliman jumps into mortgage advisory by hiring two big names

Housing Wire

Global consulting and actuarial firm Milliman Inc. is expanding into the residential mortgage business, and it’s picked up Sterling Point Advisors ‘ Jeff Juliane and Brett Ludden to lead the effort. Ludden and Juliane will focus on providing comprehensive advisory services to mortgage lenders, servicers and investors. “We are thrilled to welcome Jeff and Brett to Milliman,” said Jonathan Glowacki, a principal at Milliman. “Their extensive experience in financial ser

Mortgages 201
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Is Rocket ‘one of the biggest threats’ to commissions?

Real Estate News

The Rocket-Redfin deal means more competition for portal giants like Zillow and CoStar, but also for smaller brokerages and boutique lenders.

Brokerage 236
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.