Fri.Feb 09, 2024

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Vetted by HousingWire | Our editors independently review the products we recommend. When you buy through our links, we may earn a commission. Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complic

Marketing 450
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Winning Plays for Buying a Home in Today’s Market [INFOGRAPHIC]

Keeping Current Matters

In today's housing market, you can still come out on top if you have the right team and plan.

Marketing 357
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CoStar’s billion-dollar marketing spend to include four Super Bowl ads

Housing Wire

The portal wars are heating up. In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. “The Super Bowl is a deep part of American culture and it grabs a disproportionate share of everyone’s mind,” Andy Florance , the CEO of CoStar Group, said.

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Brokerage leaders are feeling better about 2024

Real Estate News

A survey of leaders found greater optimism compared to a year ago, but many are concerned about recruiting, profits and commission lawsuits in the year ahead.

Brokerage 301
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Mortgage credit availability increased in January: MBA

Housing Wire

The availability of mortgage credit increased in January, according to a report issued by the Mortgage Bankers Association (MBA) based on data sourced from ICE Mortgage Technology. The MBA’s Mortgage Credit Availability Index (MCAI) increased in January to 92.7, or by 0.7% over December’s figure, based on initial benchmarking of the index to 100 in 2012.

Mortgages 432

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Reverse mortgage originators report good starts to 2024 business

Housing Wire

Last year was a challenging one for reverse mortgage business activity, and it likely hit no one harder than the industry’s front-line loan originators. After enduring challenges stemming from higher interest rates, stricter qualifications and broader industry consolidation, loan officers seem to be optimistic about how things have progressed in the early portion of 2024.

Mortgages 431
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7 new real estate books that should be on your reading list

Inman

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level.

Lending 195
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Pressure on lot supply eased last year: Zonda

Housing Wire

Thanks to a slower rate of housing starts , there were more lots available in the fourth quarter of 2023 compared to a year earlier, according to Zonda ’s New Home Lot Supply Index. Lot inventory tightened on a quarterly basis, however, a signal of rising builder activity. Year over year, the index rose by 25.1% to reach a reading of 61.9, but Zonda noted that the national market remains “significantly undersupplied.

Land 431
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Top NYC team leaves Compass for new Side venture

Inman

As the Belisario Cruz Reyn Team, the group was fourth overall on the list of New York’s real estate teams with over 20 agents, with $155 million in sales volume.

Agents 193
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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Federal judge says suit against UWM’s ‘All-In’ initiative should be dismissed

Housing Wire

A lawsuit against the “ All-In” initiative at United Wholesale Mortgage (UWM) should be dismissed, a federal judge said, citing inadequate evidence to prove accusations against the lender. Florida-based Okavage Group sued UWM in April 2021, following the lender’s announcement of an ultimatum that the wholesale lender will no longer partner with brokers who also work with Rocket Mortgage or Fairway Independent Mortgage Corp.

Lending 421
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Need a roomie? Zillow now allows you to list single rooms for rent

Inman

Landlords now have the ability to list single rooms for rent on Zillow, as affordability concerns relegate more renters to living with roommates.

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California’s high costs aren’t deterring Gen Z from moving there: Zillow

Housing Wire

A Zillow analysis of U.S. Census Bureau data released Friday shows that the youngest group of prospective homebuyers, Generation Z, are bucking a larger trend by moving to California. Even as California lost nearly 215,000 residents to net migration in 2022, census data also shows that the Golden State saw a net increase of almost 44,000 Gen Z adults (people born between 1996 and 2004, excluding students) who moved there from other states.

Principal 421
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Anywhere expands board with investment firm leader Joseph Lenz

Inman

Joseph Lenz is a managing director and co-head of research at TPG Angelo Gordon. He becomes the 13th member of Anywhere's board this week after the franchising giant added a seat.

Brokerage 189
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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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CFPB settles decade-old foreclosure relief scam enforcement suit

Housing Wire

The Consumer Financial Protection Bureau (CFPB) on Friday announced that it has reached a settlement with four attorneys and their company, Consumer First Legal Group , over a long-running enforcement case regarding what the bureau called a foreclosure relief scam. Consumer First Legal Group and four attorneys — Thomas G. Macey, Jeffrey J. Aleman, Jason Searns and Harold E.

Mortgages 421
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Take charge of the next era of real estate at Inman Connect Las Vegas

Inman

A new era in real estate is unfolding. Inman Connect Las Vegas is where the most powerful voices in the industry are coming together to create change.

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Anywhere Real Estate appoints new board member

Housing Wire

Anywhere Real Estate named Joseph Z. Lenz to its board of directors, the company announced on Thursday. The appointment will be effective starting Feb. 13, 2024. Lenz currently serves as managing director and co-head of research for credit solutions at TPG Angelo Gordon , a prominent global asset manager with more than $200 billion in assets. As a result, the Anywhere board will expand from 12 to 13 directors under the helm of Chairman Michael J.

Investor 410
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More commission suit fallout: Inman’s Top 5 stories of the week

Inman

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Brokerage 185
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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Mr. Cooper delivers $500M profit in 2023, addresses Yellen’s concerns with nonbanks

Housing Wire

Mr. Cooper Group was profitable in 2023, a year marked by its acquisition of Home Point Capital and Roosevelt Management Co. , along with the fallout from a cyberattack. Mr. Cooper’s strong performance was mainly due to its servicing business, which benefited from a higher interest rate environment. During a call with analysts on Friday morning, company executives addressed some of the concerns raised by Treasury Secretary Janet Yellen, who said this week that U.S. regulators are monitori

Loans 410
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Is it real, or is it Bella Staging? Tech Review

Inman

The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should.

Staging 177
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Seattle property taxes among top 5 most expensive in big U.S. cities

Seattle Times Real Estate

The median property tax paid by Seattle homeowners in 2022 was around $6,800. From 2010 to 2021, it rose a whopping 89%. Columnist Gene Balk digs into the data.

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Office space fallout raises more questions about regional banks

Inman

Regional banks are in the spotlight again as cracks begin to show in their balance sheets due to the ongoing distress in the commercial real estate sector.

Banks 176
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Luxury Real Estate Headlines: Second Week in February 2024

Sotheby's International Real Estate

Appleby, England | United Kingdom Sotheby’s International Realty Defensive structures on the site date back to the Romans, but the current keep was built a mere nine centuries ago. 900-Year Old Castle is on the Market in UK for $12M – Bloomberg Six Flags Set Designer Brought Wild West to Life Inside $8.95M Georgia Home – The Wall Street Journal $30M Farm Offers Seclusion and Style Outside of Auckland – Robb Report A 1905 Greenwich, Connecticut, Landmark Lists With a New Look for Nearly $

Design 138
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2 multifamily operators settle in RealPage antitrust lawsuit

Inman

Pinnacle Property Management Services and AIR have settled with plaintiffs who accused them of increasing rent prices through collusion.

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We Ranked Every NFL Team’s Real Estate Market and Found the Best Cash Flow Opportunities

Bigger Pockets

While we didn't get the matchup America wanted (Lions vs. Ravens), we do get to watch a 2020 rematch between the 49ers and the Chiefs. To prep for the game, we crunched the data on every team's real estate market and found which ones had the best potential for investors.

Marketing 134
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Chad Roffers dishes on a Sotheby’s Concierge Auction record

Inman

The Sotheby's Concierge Auctions founder and CEO shared more about how the recent auction of "La Dune" went down, as well as key reasons why luxury agents turn to the brand to get a deal done.

Branding 172
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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How Ryan Haywood Used Investing and Deal Generation As a Way to Build Communities and Wealth

Bigger Pockets

“You’re making too much money.

Sales 134
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SERHANT. launches in Orlando with The Home Squad

Inman

The 16-member team led by Sarah and Mark Raumaker closed $86 million in sales volume last year and has sold more than $260 million in sales volume since its founding in 2018.

Closing 166
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How Much Money Is Enough to Make You Happy? Most Americans Say $284,000, Others Say $1.2 Million

Bigger Pockets

In a recent survey, 67% of respondents said that their happiness hinged on their ability to pay bills on time. Another 45% said homeownership made them happy. Others said they needed $1 million in the bank to be secure. So what is the true cost of happiness, and how much does it take to really sit back and relax?

Banks 132