CoStar’s billion-dollar marketing spend to include four Super Bowl ads
FEBRUARY 9, 2024
The portal wars are heating up. In an attempt to reach residential listing portal supremacy, CoStar Group (the parent company of Apartments.com and Homes.com ) will air four advertisements during this Sunday’s broadcast of Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. “The Super Bowl is a deep part of American culture and it grabs a disproportionate share of everyone’s mind,” Andy Florance , the CEO of CoStar Group, said.