Mon.Dec 11, 2023

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How to leverage pop culture moments to improve your listings

Inman

When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention.

Marketing 207
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Wells Fargo, other mortgage lenders under scrutiny for pricing exceptions: CNBC

Housing Wire

Wells Fargo , once the largest mortgage lender in America, was accused of discrimination through the common industry practice of offering mortgage loan discounts to select borrowers, CNBC reported. The bank received Matter Requiring Attention (MRA) notice from the Consumer Financial Protection Bureau ( CFPB ) on problems with loan discounts, CNBC reported on Monday, citing anonymous sources.

Mortgages 439
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NAR membership falls by nearly 6,000 in November

Real Estate News

After a tumultuous year for NAR and the industry, membership in the nation's largest trade organization is headed for its first yearly drop in over a decade.

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Redfin expands new pay plan to two new California markets

Housing Wire

After a successful launch of its new agent pay structure in Los Angeles and San Francisco in late October, Redfin announced Monday that it was expanding the new pay structure to its San Diego and Orange County markets. The pay plan now known as Redfin Next , after rebranding from its original launch name of Redfin Max , allows agents to earn commission splits of up to 75% for transactions they generate on their own and up to 40% for transactions with clients they met via the Redfin platform.

Marketing 416
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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Bay Area MLS, national brokerages hit with new commissions suit

Real Estate News

Another buyer-broker commissions lawsuit, filed Dec. 8, names NAR, San Francisco-area associations, BAREIS MLS and five national brokerages.

MLS 278
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Ex-employee sues UWM for racial discrimination

Housing Wire

A former account executive is accusing United Wholesale Mortgage (UWM), the top mortgage lender in the country, of racial discrimination, hostile workplace environment, harassment and retaliation, according to a lawsuit filed on Dec. 8 in a district court in Michigan. Corey Tucker, a Black man who began at UWM in December 2021, claims that shortly after his employment started, he noticed “ different treatment within the workplace.

Mortgages 392

More Trending

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EasyKnock under fire for “deceptive” sale-leaseback practices in Massachusetts

Housing Wire

Residential sale-leaseback platform EasyKnock is under fire from the Massachusetts Attorney General’s office. In a news release last Tuesday, Attorney General Andrea Joy Campbell announced that she had entered into a settlement with EasyKnock for what her office alleged was deceptive practices that stripped consumers of their home equity. Campbell’s office claims that EasyKnock “engaged in an unfair and deceptive equity-skimming scheme that involved purchasing the homes of cash-strapped consumer

Sales 337
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Trends 2024: The 4 main brokerage models, and how they’ve changed

Real Estate News

Most brokerage companies follow a traditional commission-split model, but the landscape is shifting, with some major firms adopting new approaches.

Brokerage 248
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Four key pivots agents need to make post-Sitzer | Burnett

Inman

How do you build a brand that can withstand intense client scrutiny in the wake of the Sitzer | Burnett ruling? Agents should make four key pivots to rise above the chaos.

Agents 185
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New York’s largest MLS just got bigger

Real Estate News

OneKey MLS is acquiring Mid-Hudson MLS, bringing its membership to nearly 50,000.

MLS 239
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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How Craig Grant is educating real estate agents on embracing tech

Inman

By encouraging a focus on learning and embracing change, CEO Craig Grant offers a refreshing perspective that empowers real estate professionals to see technology as an ally, not an adversary.

Agents 183
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How Much Does It Cost to Build a Luxury Home

RIS Media

Building a luxury home is a dream for many, but the path to turning that dream into reality involves careful planning and a thorough understanding of the costs involved. Whether you envision a sprawling mansion with breathtaking views or a modern oasis with cutting-edge amenities, the cost of building a luxury home can vary significantly.… The post How Much Does It Cost to Build a Luxury Home appeared first on RISMedia.

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WATCH: Market vs mindset

Inman

In this game-changing episode of Keepin’ It Real, RE/MAX President and CEO Nick Bailey gleans tips and advice from real estate coaching icons Brian Buffini and Jared James.

Marketing 186
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5 Ways Real Estate Brokers Are Leveraging AI

Propmodo

One of the biggest technological advancements of 2023 has been the commercialization of Artificial Intelligence. Much of the AI being used currently is generative AI, which refers to artificial intelligence that can not only interpret existing data but also generate new information based on the data it was trained on. For real estate, this type of technology has already had a significant impact on how properties are being marketed and will have an even greater impact in the coming years.

Staging 121
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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Top New Jersey agent Roi Klipper joins Corcoran Infinity Properties

Inman

Klipper, who previously worked under the Christie's International Real Estate banner, where he inked more than $46 million in deals last year, will be based out of Corcoran's Bergen County branch.

Agents 172
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Consumer Credit Outstanding Edges Higher in October

Eye on Housing

According to the Federal Reserve’s latest G.19 Consumer Credit report, total consumer credit outstanding totaled $4.99 trillion (seasonally adjusted annual rate) in October, an increase of $5.1 billion over the month and $146.7 billion—or 3.0%–higher than October 2022. The monthly increase resulted from revolving and nonrevolving credit outstanding gaining 0.2% and 0.1%, respectively.

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More than a donation: This team bet big on charitable partnerships

Inman

Broker Julie Busby shares the how and why of her brand's partnership with the Greater Chicago Food Depository and the impact it has had on agents, clients and the community.

Branding 159
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OneKey MLS Expands Coverage With Acquisition of Mid-Hudson MLS

RIS Media

OneKey MLS has announced the acquisition of Mid-Hudson MLS, a privately, broker-owned multiple listing service throughout Dutchess County and the Mid-Hudson Valley area. The acquisition brings OneKey MLS’s subscriber base to nearly 50,000 real estate professionals in more than 4,800 participating offices, serving Montauk to Manhattan and north through the Hudson Valley.

MLS 114
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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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5 ways to develop team and brokerage resilience

Inman

According to consultant and strategist Kelly Rae White, companies that focus on building resilient operations, teams, systems and leaders are more likely to take advantage of demand surges and power through the effects of a downturn.

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Airbnb’s Winter Update Shines a Spotlight on STR Operations—Here’s How It Affects Investors

Bigger Pockets

Airbnb's winter update is making waves, especially with investors, as the newly designed features will shake up the hosting experience. Here's what you need to know.

Investor 117
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Bhad Bhabie lists Boca Raton mansion for $7.9M

Inman

The meme-able rapper bought the renovated seven-bedroom, seven-bath home just last year in a $6.1 million all-cash deal.

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Owner of Fort Greene’s Margot to Take Over Happy Days Diner Space on Montague Street

Brownstoner

The Brooklyn Heights space that housed Happy Days Diner for decades looks set to get a new lease on life, with an owner of Fort Greene’s Margot applying for a liquor license for the venue. Ben Gross and Kip Green, who is behind the recently opened Margot and who formerly… Read More > The post Owner of Fort Greene’s Margot to Take Over Happy Days Diner Space on Montague Street appeared first on Brownstoner.

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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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It’s not about you! Promote yourself without the sales schmaltz

Inman

Want to highlight yourself and your business without sounding self-centered? Sotheby's Nikki Beauchamp shares tips for effectively blending dual promotion with self promotion.

Sales 136
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2023 Southeast Regional Rookie of the Year Hudson ‘Mitch’ Willis Touts Trust, Honesty and Integrity

RIS Media

There are many ways to make an impact in real estate. In an industry teeming with seasoned professionals and veterans, every year there are newcomers who manage to make a significant and equally impressive mark. Hudson ‘Mitch’ Willis of LPT Realty in Florida has not only cultivated an impressive resume as a real estate rookie,… The post 2023 Southeast Regional Rookie of the Year Hudson ‘Mitch’ Willis Touts Trust, Honesty and Integrity appeared first on RISMedia.

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Your Car Is the Number One Thing Preventing You From Making Your First Deal

Bigger Pockets

Out of all of the things that could be stopping you, there's one entanglement that is most avoidable, yet countless investors get trapped in it.

Investor 117
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Commentary: Authenticity at the Holidays

RIS Media

Did you see that Merriam Webster’s word of the year for 2023 is authentic? They may have selected the word because Taylor Swift was searching for her “authentic” voice and society is searching for ways to parse what is AI versus authentic content. “Authentic” is also a word that has been synonymous for years with… The post Commentary: Authenticity at the Holidays appeared first on RISMedia.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Household Real Estate Asset Growth Continues in the Third Quarter of 2023

Eye on Housing

According to the 2023 third quarter release of the Federal Reserve Z.1 Financial Accounts of the United States, household real estate assets grew for the second consecutive quarter. The continued lack of existing for-sale inventory has contributed to the growth in households’ real estate assets. The level of household real estate assets increased by $510.25 billion from $45.03 trillion in.

Sales 105
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Life Is All Heart for Corcoran Group’s Fun-Loving Blumstein Team

RIS Media

Meris and Kenny Blumstein met on a blind date in 1972. More than 50 years later, the fun-loving New Yorkers with a team of 11, including daughter Sydney and son Cole, are consistently among the Corcoran Group’s Top 25 brokers with more than $100 million in sales each year. Serving buyers and sellers in Manhattan,… The post Life Is All Heart for Corcoran Group’s Fun-Loving Blumstein Team appeared first on RISMedia.

Sales 107
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How to Sell My House Fast in Kansas: Cash Offer Options

HomeLight

If you’re a Kansas homeowner that needs to sell your home quickly, you’re not alone. You might need to sell your home fast for several reasons: job relocation, suddenly strapped for cash, or a life-changing event like a divorce. This can feel overwhelming, especially when time is of the essence. Understanding your options and the real estate landscape in your area is key to making an informed decision that makes sense for you.

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COURT REPORT: Smaller Brokerages Targeted; HomeServices Disputes Discovery

RIS Media

Editor’s note: The COURT REPORT is RISMedia’s weekly look at current and upcoming lawsuits, investigations and other legal developments around real estate. It was a relatively quiet week on the real estate legal front. As newly filed cases ramp up slowly, big decisions in more immediate lawsuits loom in early 2024. Here is a recap… The post COURT REPORT: Smaller Brokerages Targeted; HomeServices Disputes Discovery appeared first on RISMedia.

Brokerage 107
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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.