Wed.Jul 26, 2023

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Social Skills: Cracking the QR Code for Real Estate Marketing

RIS Media

For real estate professionals everywhere, staying ahead in a highly competitive industry is vital for success, especially in a dynamic market. When it comes to marketing, there are many tools and strategies that help keep your business at the forefront of buyer’s and seller’s minds. From traditional print marketing, like flyers and bench ads, to… The post Social Skills: Cracking the QR Code for Real Estate Marketing appeared first on RISMedia.

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UWM expands DSCR offerings to real estate investors

Housing Wire

United Wholesale Mortgage (UWM), the country’s largest wholesale lender, expanded its debt service coverage ratio (DSCR) loan options to four after launching its first product in March. Dubbed “Investors Flex,” the non-QM product for real estate investors, offered purchase and refinance loans up to $2 million that could be used to finance up to 20 properties by using each property’s monthly rental income to qualify.

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Compensation lawsuits could 'explode' MLS status quo

Real Estate News

Realtracs CEO Stuart White believes the MLS landscape could look very different in a post-"cooperation and compensation" future.

MLS 246
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Fed hikes rates amid general wave of optimism

Housing Wire

The Federal Reserve (Fed) raised the federal funds rate 25 basis points to the 5.25 to 5.5% range on Wednesday, its highest level in 22 years. While the markets have already “priced in” this rate hike, which was widely expected, most investors are already wondering what it would take for the central bank to lift rates again later this year. For the housing market, that likely means a few more months with mortgage rates above 6%.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Tips for Making Your Best Offer on a Home

Keeping Current Matters

While the wild ride that was the ‘unicorn’ years of housing is behind us, today’s market is still competitive in many areas because the supply of homes for sale is still low.

Sales 246
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Homelessness is not an unsolvable problem

Housing Wire

Editor’s note: For 15 years, our HousingWire mission has been Moving Markets Forward. Our content is tightly focused on news and information that housing professionals need to grow their business and thrive in a constantly changing market. But in a time where housing affordability is at a new low, the struggle for a growing number of people is not in buying a home, but just in affording to rent.

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DataDigest: What happens when insurance carriers abandon America’s biggest housing markets

Housing Wire

When clients find their dream house and are ready to make an offer, Todd Armstrong’s next call isn’t necessarily to the seller’s agent or the buyer’s loan officer. “We immediately reach out to an insurance agent to see the insurability of the house because it is becoming more and more of a problem,” Armstrong, a Compass agent in San Diego, told HousingWire’s Brooklee Han in a feature we published Tuesday.

Marketing 370
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Home equity reaches a 4-year high

Real Estate News

The percentage of equity-rich homes hit 49% in the second quarter, rebounding after a decline earlier in the year.

Equity 246
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HUD creates research grant to analyze office-to-residential conversions

Housing Wire

The U.S. Department of Housing and Urban Development (HUD) this week announced a new notice of funding opportunity (NOFO) to examine the intricacies of converting office space into residential living units. “The NOFO provides up to $860,000 to compile case studies of conversion projects that have taken place since the start of the pandemic,” HUD said in its announcement of the NOFO.

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After pausing in June, the Fed hikes rates again

Real Estate News

The benchmark rate is now in the 5.25-5.5% range, the highest level in 22 years.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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New home sales dip 2.5% in June, but continue to be an outsized share of the housing market

Housing Wire

Despite yet another increase in homebuilder sentiment , the sales pace of new homes declined month over month in June, according to data published on Wednesday by the U.S. Census Bureau and the Department of Housing and Urban Development ( HUD ). In June, the sales pace of new homes fell 2.5% compared to May , dropping to a seasonally adjusted annual rate of 697,000.

Sales 370
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Mr. Cooper’s share price soars with $1T servicing portfolio in sight

Inman

Thanks to its Home Point Capital acquisition and other pending transactions, the loan servicing giant delivered upbeat Q2 results Wednesday and expects to hit a $1 trillion target by year's end.

Loans 148
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CoStar rides record site traffic to $101 million profit in Q2

Housing Wire

Despite fewer real estate transactions occurring year over year, listing giant CoStar still managed to grow during the second quarter of 2023. And more importantly, it leapfrogged Realtor.com to become the second most visited residential listing site. CoStar, best known for its commercial listing platform, recorded a 13% overall annual increase in revenue to $606 million, and a 20% yearly jump in net income to $100.52 million.

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First there was the tiny home. Now get ready for the tiny gym

Inman

A company that offers "the most private workout you’ll ever get" in shipping containers outfit into tiny gyms is looking to franchise across the U.S., according to The Gym Pod.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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G-Rate joins the list of lenders offering 1% down payment assistance programs

Housing Wire

Add Guaranteed Rate to the list of lenders offering down payment assistance programs to target first-time homebuyers facing historic affordability challenges. The Chicago-headquartered lender released OneDown — a mortgage loan that allows customers to buy a home with a minimum down payment of 1% of the purchase price. G-Rate will provide 2% of the required 3% minimum down payment for a conventional loan or up to $2,000 — whichever is lower, the firm said on Wednesday.

Loans 369
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New-home sales wilt in June but remain elevated amid low inventory

Inman

New-home sales drooped 2.5 percent from May to a seasonally adjusted rate of 697,000 — 23.8 percent higher than June 2022, according to data released Wednesday by the U.S. Census Bureau.

Sales 148
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Single-family homes built in 2022 were smaller, taller, and more commonly started “off-site”

Housing Wire

Builders are shifting their focus to smaller, taller, and off-site homes as a response to high interest rates, financing costs and softer home buying demand, Zillow economist Orphe Divounguy said in a recent blog post. An analysis of the Census Bureau ‘s Survey of Construction 2022 microdata showed that builders started building smaller, attached homes – with more stories and fewer bedrooms — than they had in previous years.

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Stop paying 35-40% to the portals for leads

Inman

Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost.

Brokerage 148
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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Mr. Cooper boosts Q2 profits to $142M as servicing business grows

Housing Wire

In acquisition mode, Mr. Cooper Group continued to improve its profitability, beating analysts’ expectations in the second quarter of 2023. The company’s servicing and origination platforms performed better than in the previous quarter. Mr. Cooper delivered $142 million in net income from April to June, compared to $37 million in the first quarter , the company reported Wednesday.

Loans 369
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Will the second quarter of 2023 match real estate’s Q1 meltdown?

Inman

Major real estate companies began reporting Q2 earnings this week against a backdrop of high rates, low inventory and a sluggish economy. Analysts shared what they're watching with Intel.

Equity 148
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Despite Fed talk, only 72K new homes are for sale

Housing Wire

At the Federal Reserve meeting Wednesday, Chairman Jay Powell said more housing supply is coming online. But the new home sales report begs to differ. We only have 72,000 new homes completed for sale in a country of 335 million people, and active inventory is near all-time lows. Where is Powell’s housing supply coming from? The new home sales market isn’t the best avenue for completed units available for sale and it hasn’t been that way for a long time.

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‘Alarming’: NAR slams DOJ effort to resume commission investigation

Inman

In a new brief, NAR claims the DOJ's argument for resuming its probe would "destabilize the law." The agency has sought to overturn an earlier ruling that quashed a request for more information.

MLS 148
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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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Mortgage applications fell 1.8% ahead of FOMC meeting 

Housing Wire

As mortgage rates remained stubbornly high last week, hovering around 6.87%, mortgage applications fell from a week prior. For the week that ended July 21, mortgage applications fell 1.8% from the prior week , according to data from the Mortgage Bankers Association. “Mortgage rates were essentially flat last week but remained high, with the 30-year fixed staying at 6.87% and contributing to a pullback in mortgage applications,” said Joel Kan, MBA’s vice president and deputy chief economist.

Mortgages 347
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10 ways to help real estate clients overcome commitment issues

Inman

Whether they're not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships.

Agents 148
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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

It’s a difficult lending market right now — one in which lenders and servicers can’t afford to lose customers. And in a market where margins are razor-thin, acquiring new leads may not be in your operating budget. Precision Marketing from CoreLogic is a revolutionary way to approach lead generation. Rather than relying on trigger notifications, Precision Marketing combines in-depth customer intelligence with CoreLogic’s robust property dataset to identify when your customers first show purchase

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Rocket Mortgage Canada is now a direct lender in Ontario

Inman

Previously a mortgage broker, the addition of direct loans expands Rocket Mortgage Canada's product set and allows the company to match clients with real estate agents.

Mortgages 148
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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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7 Rentals in 3 Years by Breaking All the Real Estate Rules

Bigger Pockets

Most people take YEARS to buy their first rental property, but most people aren’t Jenni Vega.

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How ‘computer vision’ is disrupting real estate, 1 listing photo at a time

Inman

As ChatGPT reimagines how agents write, computer vision extracts data from millions of images to tell deeper stories about home, Restb.ai Chief Product Officer Nathan Brannen tells Intel.

Agents 148
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Fed Provides Little Clarity After Raising Rates to 22-Year High

RIS Media

An unsurprising 25-basis-point rate hike announced by the Federal Reserve today–something that real estate economists urged against–is placing the housing market in an advanced state of limbo, with mixed data signals leaving both policymakers and pundits divided on the probable path of the economy. After a “pause” on rate increases in June–the first time the… The post Fed Provides Little Clarity After Raising Rates to 22-Year High appeared first on RISMedia.

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Demand for mortgages wanes as rates plateau near 2023 highs

Inman

A decrease in applications for FHA loans popular with first-time homebuyers helped push the average purchase loan application to $432,700, according to the latest MBA lender survey.

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.