The Money is in the Follow Up: 4 Basics to Convert More Leads
Broke Agent Media
MAY 23, 2023
In any sales business, all the money is in the lead follow up. And what we’ve seen happen—coming off that white-hot 2020 to first half of 2022 market—is that agent skill sets have gotten weak. We’ve talked about this before. And really, where it’s weak is in the lead follow up. So many agents call a lead once and then discard it. They mention some sort of agent interaction, and they don’t follow up with that person again.
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